Jeff Bullas

JANUARY 17, 2023

Personalization has become a huge buzzword recently. And for good reason! Countless studies have proven the effectiveness of personalization for online stores. For example, one study found that 80% of consumers are more likely to buy from a company that provides an individually-tailored experience. In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Aspiration Marketing

JANUARY 17, 2023

There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.

Telemarketing 233

Telemarketing Advertising Advertisers Outbound Marketing 233

Hubspot Marketing

JANUARY 17, 2023

Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. What is an advertorial? Benefits of Advertorial Marketing.

User-Generated 144

User-Generated Advertising Advertisers Promotion 144

Aspiration Marketing

JANUARY 17, 2023

There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.

Telemarketing 130

Telemarketing Advertising Advertisers Outbound Marketing 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

JANUARY 17, 2023

ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing appeared first on Search Engine Journal.

Marketing 144

Marketing Marketers Digital Marketing SEO 144

Hubspot Marketing

JANUARY 17, 2023

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO.

Management 143

Management SEO Place 143

Content Marketing Institute

JANUARY 17, 2023

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life.

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Search Engine Roundtable

JANUARY 17, 2023

Google is testing a "check wait time" button for some local results in the Google search results. I guess this tells you how long you have to wait to receive service from the local business, like a restaurant.

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Search Engine Land

JANUARY 17, 2023

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). At the time, many feared the proposed legislation would censor the web and hurt U.S. businesses.

Search Marketers 113

Search Marketers Marketing Marketers SEO 113

Search Engine Roundtable

JANUARY 17, 2023

Google seems to be testing a new box in the search results named perspectives and opinions. The naming convention reminds me of Google perspectives, but this acts differently, as the old perspectives were featured snippet based, and these new perspectives and opinions are more product review based.

Product 110

Product 110

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

JANUARY 17, 2023

Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results. The post Website Indexing For Search Engines: How Does It Work? appeared first on Search Engine Journal.

SEO 106

SEO 106

Social Media Examiner

JANUARY 17, 2023

Want a better return on your Facebook ad spend? Looking for pro tips that can scale your results? In this article, you’ll discover 10 small changes that can make a big difference for your Facebook ad campaigns. #1: Enable Facebook Ads Advantage+ Creative Options To drive optimal campaign performance, Facebook advertising typically need eye-catching creatives […].

Advertising 101

Advertising Advertisers 101

Practical eCommerce - Marketing

JANUARY 17, 2023

Spreading the word on product launches, updates, and collaborations can be difficult. Press releases can help, especially when distributed to targeted media outlets. The post 15 Press Release Distribution Services appeared first on Practical Ecommerce.

eCommerce 100

eCommerce Product Content Marketing Marketing 100

Lynton Web

JANUARY 17, 2023

Do you love your WordPress site but find yourself wondering how you can capitalize on HubSpot more? Well, fortunately, you can. WordPress , the well-known content management system used by millions, can easily integrate with HubSpot, the equally popular CRM and inbound marketing automation platform. The HubSpot plugin automatically adds a HubSpot tracking code to all of your WordPress pages, giving you instant access to many of HubSpot’s tools.

Inbound Marketing 98

Inbound Marketing CRM Marketing Automation Platform User-Generated 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Zumvu

JANUARY 17, 2023

Remote team management requires a unique set of strategies and considerations. It can be a complex endeavor to manage project teams spread out across multiple locations, time zones, and remote working styles.

Management 98

Management 98

Search Engine Land

JANUARY 17, 2023

Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%. It’s a real and unfortunate situation that contradicts Google’s stance that their automation makes online advertising easier.

Retail 98

Retail Non-Profit Advertising Advertisers 98

Quikly

JANUARY 17, 2023

To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.

Marketing 95

Marketing Marketers B2C 95

Search Engine Roundtable

JANUARY 17, 2023

John Mueller of Google said on Twitter that "publishing frequency alone does not make something spam." Google's algorithms don't look at the content volume as a spam signal alone.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Featured are examples of campaigns from leading brands like NARS, Hunter, Endy, Vitality, Kate Spade, and more.

Customer loyalty 94

Customer loyalty CRM Email Marketing Place 94

Search Engine Land

JANUARY 17, 2023

Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core Web Vitals, and what do they mean for rankings?

New Technology 92

New Technology SEO 92

Zumvu

JANUARY 17, 2023

TikTok, Instagram Reels, YouTube Shorts, and other short-form videos have become popular in recent years as a way to engage with audiences on social media.

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Search Engine Land

JANUARY 17, 2023

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.

Whitepaper 90

Whitepaper Customer Marketing Marketers 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Roundtable

JANUARY 17, 2023

For a long, long time, Google has given searchers a way to override the location Google Search thinks you are searching for. Often, that location was in the footer, but for the past several months Google has been showing it at the top of the search results page for some more location-aware queries.

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Zumvu

JANUARY 17, 2023

Having leads for your B2B business is important as these are people you can reach out to that will lead to conversion optimisation and sales

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Marketing Insider Group

JANUARY 17, 2023

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO.

SEO 85

SEO User-Generated Content Marketing Education 85

CMO Network

JANUARY 17, 2023

After Battling Cancer, The Publicis Chief Is Launching programs to spur support and conversation.

CMO 109

CMO 109

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

JANUARY 17, 2023

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.

Customer 69

Customer Marketing Marketers Email Marketing 69

Set Up

JANUARY 17, 2023

In the 2022 Set up Marketing Relationship Survey , Clients and Agency representatives shared why their partnerships came to an end. Though the reasons may be similar, it’s the order of those reasons that are so disparate. Agencies shared that they think Client budget cuts were the #1 reason that Clients ended relationships, but the Clients said that’s a much less frequent reason - it’s #8 for Clients.

Communications 59

Communications Education Marketing Marketers 59

Search Engine Roundtable

JANUARY 17, 2023

Here is a recap of what happened in the search forums today.

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Kevin Indig

JANUARY 17, 2023

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

SEO 52

SEO User-Generated Product 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding