Search Engine Journal
NOVEMBER 17, 2022
Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these "Do's" and "Don'ts.". The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 17, 2022
Google is testing a picture-in-picture mode for videos that are shown in the search results. You can click on the video preview image and play the video at the bottom right corner of the search results page.
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Search Engine Journal
NOVEMBER 17, 2022
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone's camera. The post Google’s New Local Search Features Are Finally Here appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 17, 2022
With the World Cup just around the corner, Google is asking certain businesses, like bars, restaurants and other venues if they will be showing the world cup at their location. If they add the "showing the world cup" attribute to their business profile, Google will show it on their local business profile in Google Maps and Google Search.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 17, 2022
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
Search Engine Roundtable
NOVEMBER 17, 2022
There is a fun Twitter thread where Google's John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn't think about it from an expense or not, it is more about if the page is something that is relevant and useful - that is what Google cares about.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
NOVEMBER 17, 2022
Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. According to The Sprout Social Index™ , consumers find short-form videos 2.5x more engaging than long-form videos.
CopyBlogger
NOVEMBER 17, 2022
Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile. Continue Reading. The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger.
Social Media Examiner
NOVEMBER 17, 2022
Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google Universal Analytics vs. Google Analytics 4: What’s Happening? Google is notorious […].
Search Engine Journal
NOVEMBER 17, 2022
Discover more key agency SEO insights with our State of SEO: Agency Report, and use your newfound knowledge to plan your strategy for next year. The post Key Insights That Agency SEO Professionals Should Know appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
NOVEMBER 17, 2022
Google is testing a new user interface and design for the photos and street view imagery in a local panel knowledge panel within Google Maps. This is being spotted by a lot of SEOs within the community.
Search Engine Journal
NOVEMBER 17, 2022
Download our dedicated in-house SEO report and learn how to set your team up for success next year. The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 17, 2022
Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they saw increased demand from brands wanting visible homescreen ads even beyond the holidays.
Search Engine Journal
NOVEMBER 17, 2022
Wix announced a new feature that let's users update SEO factors like structured data and meta tags at the page level from one location. The post Wix Announces New Way To Edit Page Level SEO Settings appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
NOVEMBER 17, 2022
Google has added a new shopping section to the Google Search Console platform. Google added a shopping tab that includes a quick way to create a Merchant Center account, access to your product snippets, merchant listings and shopping tab listings performance and debugging.
Martech
NOVEMBER 17, 2022
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.
Search Engine Journal
NOVEMBER 17, 2022
Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues. The post Social Media Logos: How To Use & Where To Download Them appeared first on Search Engine Journal.
Martech
NOVEMBER 17, 2022
Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Lynton Web
NOVEMBER 17, 2022
HubSpot workflows are great for automating mundane tasks. And while they are mostly a set-it-and-forget-it strategy, it’s important to audit them from time to time or when your company goes through big changes.; In Part 1 of this series, we discussed the importance of adding marketing automation to your marketing strategy. In Part 2 , we shared some of our favorite workflow ideas.
Martech
NOVEMBER 17, 2022
Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms. Getting first-party data in order.
Search Engine Land
NOVEMBER 17, 2022
Marissa Mayer, the former CEO of Yahoo, was Google’s 20th employee and the one-time leader of its search team, said Google is concerned about the declining quality of the web. The comments were made on a recent Freakonomics podcast episode that looked at whether the quality of Google search has declined over the years. The episode also featured comments from former Google executives like Sridhar Ramaswamy, who was the head of its search advertising business and left in 2018, as well as Jer
Search Engine Journal
NOVEMBER 17, 2022
Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
NOVEMBER 17, 2022
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.
Scoop.it!
NOVEMBER 17, 2022
Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to.
Search Engine Land
NOVEMBER 17, 2022
New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State law
Digital Marketer
NOVEMBER 17, 2022
More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Zumvu
NOVEMBER 17, 2022
Did you know that the United States of America tops the list of countries sending the most percentage of spam emails?
Search Engine Land
NOVEMBER 17, 2022
Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to “More items and sellers driving GMV (Gross Merchandise Volume) and improving customer satisfaction.” He continued that success with advertising is “mutually reinforcing.
OnPassive Marketing
NOVEMBER 17, 2022
If you are looking to build an online store, one of the best ways you can do this is by using Woocommerce. Woocommerce is a WordPress plugin that will make it easy for you to create and maintain your ecommerce website. What Is Woocommerce? Woocommerce is a WordPress plugin that helps you to turn your website into an E-commerce store. Woocommerce is easy to use and has a lot of features that you can use to customize your store.
CMO Network
NOVEMBER 17, 2022
While the 2022 FIFA World Cup is just around the corner, it's important to realize that the next edition will be played in North America in the summer of 2026, with most games being played in the U.S.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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