Sometimes, quiet creativity is best
The Drum
JUNE 22, 2025
What do we mean when we talk about creative work connecting? For James Holland at Fox, the secret lies in making sure high-impact work has emotional valency. Creativity often comes packaged with noise and excitement. With big ideas and high-energy moments that light up the room. And there’s real value in that; energy is infectious, it grabs attention and drives momentum.
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