Thu.Nov 03, 2022

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B2B Marketing: Turn Prospects into Customers with Buyer Personas

Aspiration Marketing

If you’re looking for a new B2B marketing strategy, try turning your numbers into people using buyer personas. With Inbound Marketing , it's important to know who your potential customers are. Creating a buyer persona is the first step in achieving this.

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Why Twitter is stuck (and will remain that way)

Businesses Grow

This week Elon Musk suggested that people should pay to earn the blue verified account mark and other premium features (already available through Twitter Blue). This offer was generally met with a “meh” from the Twitterati, but I think a more interesting debate is why this subscription idea is so important. In fact, the future of Twitter and Elon Musk’s “town hall” vision depends on it.

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Trending Sources

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Google Predicts Strength Of Backlinks Ranking Factor Will Drop via @sejournal, @MattGSouthern

Search Engine Journal

During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. The post Google Predicts Strength Of Backlinks Ranking Factor Will Drop appeared first on Search Engine Journal.

SEO 115
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3 Types of Tone in Writing That Build Loyal Audiences

CopyBlogger

Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t. Continue Reading. The post 3 Types of Tone in Writing That Build Loyal Audiences appeared first on Copyblogger.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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6 data collection tactics for marketing in the cookieless future

Martech

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns.

Marketing 117
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Going beyond marketing: Why social matters across your entire business

Sprout Social

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, rese

Finance 111

More Trending

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Google: Having Duplicate Content URLs In Sitemap File Won't Likely Cause Ranking Issues

Search Engine Roundtable

Google's John Mueller confirmed on Twitter that having a Sitemap file that lists pages that are duplicative to others, won't necessarily cause ranking issues for your site. It might confuse Google when it comes to crawling but it should not impact rankings, John said.

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YouTube Updates: More Search Insights, New Channel Page Layout via @sejournal, @MattGSouthern

Search Engine Journal

YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. The post YouTube Updates: More Search Insights, New Channel Page Layout appeared first on Search Engine Journal.

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The role of modern marketing in carbon reduction

Martech

Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But with the CEO’s pronouncement that the company will limit greenhouse gas (GHG) emissions and become net zero by the end of the decade, it’s time you got to know each other better. .

CRM 109
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The 20 Best Computer Science Schools Worldwide via @sejournal, @theshelleywalsh

Search Engine Journal

Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Webinar: 5 Ways to make CX drive conversions and revenue

Martech

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.

Retail 111
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Google Announces Sunset Of Similar Audiences via @sejournal, @brookeosmundson

Search Engine Journal

Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. The post Google Announces Sunset Of Similar Audiences appeared first on Search Engine Journal.

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NAP, Citations and Local SEO

SMA Marketing

It's no secret that voice search is on the rise. Whether it's "Alexa," “Hey Siri,” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people happily embrace. Voice search optimization has become a vital part of local SEO. While this tool is great for consumers, it may impede opportunities to connect with new customers because voice search only serves up one or two options per voice query.

SEO 98
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Best consumer incentives for mobile app marketing

Quikly

It’s no secret that mobile apps have a lot to offer brands that take advantage of their many benefits. One of the most notable benefits of mobile apps is the instant line of communication with consumers that gives insight into what catches their attention — including brand incentives.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Substack Sets Its Sights On Twitter With New Chat Feature via @sejournal, @BrianFr07823616

Search Engine Journal

Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app. The post Substack Sets Its Sights On Twitter With New Chat Feature appeared first on Search Engine Journal.

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What is quiet quitting and what managers should know

Sprout Social

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. Instead, they’re only doing what’s required and reclaiming their lives outside of work. Where are emboldened, frustrated employees getting inspiration to withdraw? The workplace TikTok trend known as quiet quitting. @steph.and.den. Quiet quitting ?? #QuietQuitting #QuietQuittingMyJob #QuietQuittingYourJob #QuittingYourJob #QuitJob #IQuitMyJob #CareerTips #CareerToks #Career #Quitting. ?

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Changing URLs for SEO reasons: When is it OK?

Search Engine Land

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. It’s quoted from a tweet by John Mueller , Search Advocate at Google, as the connection between webmasters and the search giant.

SEO 100
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Google Search Features Bug Impacted Top Stories & Other Features On October 18th & 19th

Search Engine Roundtable

Google has posted a short note in the Search Consoles data anomalies that says there was a bug in Google Search that affected some search features, including but not limited to the Top Stories search feature. Google said this started to be noticeable around October 18th and 19th and a fix was pushed out on October 28th that will take a week to fully rollout.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Guide To Long-Form Content via @sejournal, @adrianakstein

Search Engine Journal

Forget keyword stuffing and writing just to fulfill a word count. Learn to use and repurpose long form content to gain authority in your industry. The post A Guide To Long-Form Content appeared first on Search Engine Journal.

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Content Marketers: Here’s How To Ask for (and Get) the Salary You Want

Content Marketing Institute

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.

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Report: Insights into the Tik Tok Audience by Digital Marketing Depot

Search Engine Land

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other short bits of user-created entertainment.

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Google Tests New Site Name & Favicon On Desktop Results

Search Engine Roundtable

Google is already testing the new site name and favicon design change they launched just a couple of weeks ago on the desktop results. This brings the favicon and site name to the desktop search results as Google did for the mobile search results.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google fixed a bug with some search features that may impact your site’s visibility

Search Engine Land

Google has confirmed it has fixed a bug that affected some search features, such as the top stories section. The bug was “noticeable” around October 18th and 19th, and was fixed around October 28th. Google said the bug fix can take about a week to fully rollout. What happened. It is unclear exactly what the bug was, outside of there being a bug with “some search features” including the top stories section, as well as other search features.

SEO 98
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Can Link Building Give You Or Your Client A Bad Reputation? via @sejournal, @kristileilani

Search Engine Journal

In this article, we’ll look at how bad link building can hurt your reputation and give you some ways to help you keep yours spotless. . The post Can Link Building Give You Or Your Client A Bad Reputation? appeared first on Search Engine Journal.

SEO 88
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4 new creator tools for Facebook and Instagram

Search Engine Land

Meta has just announced new tools to help creators reach new audiences, grow their communities, and monetize their content. Let’s jump in. 1. Updates to digital collectibles. Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. About creators, Meta says “They’ll have an end-to-end toolkit — from creation (starting on the Polygon blockchain) and showcasing, to selling.

Education 101
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Tech-Free Experience Economy Is On The Rise

CMO Network

Guests want to escape real life, and the controversial choice to ban phones helps brands create amazing experiences at events and venues.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Search Engine Land

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.

Retail 99
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Rebooting The Retail Playbook

CMO Network

Retail rules changed, chalked up to what industry experts lable—‘because of’.COVID-19, because of surging inflation, because of labor shortages, because of supply chain issues, because of new competitive challenges—and my favorite (and most important) because of shifting consumer preferences.

Retail 83
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Hour and date dimensions now available in GA4

Search Engine Land

Google has just added hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name , which shows the name of an event that someone triggers on your website or application (such as “click”). . The new dimensions.

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11 SEO Copywriting Tips that’ll Improve Your Content

Sachs Marketing Group

Around 40% of visitors bounce in less than 15 seconds. Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. If you are not taking the time to write quality copy, you are missing out on a major opportunity to reach and engage your audience. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.