Tue.Apr 12, 2022

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Branded Keywords 101

Aspiration Marketing

Branded keywords are a huge part of SEO. If you haven’t included them in your SEO strategy already, then you’re making a big mistake. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords.

Branding 202
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg

Analytics 122
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Think Outside the Search Box for SEO Keyword Opportunities

Content Marketing Institute

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game.

SEO 134
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The HubSpot Blog’s 2022 Content & Media Planning Report [Data]

Hubspot Marketing

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 107
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Business Longevity and Industrial Marketing

Industrial Marketer

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment.

Marketing 105
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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly.

More Trending

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2022’s trends in digital marketing

Martech

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Canada, India, and the UK.

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Google Algorithm Updates & Local SEO: 6 Top Tips From Experts via @sejournal, @hethr_campbell

Search Engine Journal

Customers are searching for your business right now. Wish you knew precisely what ranking factors help your local business rank higher? Find out. The post Google Algorithm Updates & Local SEO: 6 Top Tips From Experts appeared first on Search Engine Journal.

SEO 103
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4 Easy Ways to Remove the TikTok Watermark

Hootsuite

With more than one billion users , TikTok is an amazing platform for connecting with audiences. But why stop there? If your videos are winning fans on TikTok, you may want to share them as Instagram Reels or crosspost them as part of your social media marketing strategy too. When you download a video from TikTok, you’ll notice that it includes a watermark.

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Google Using AI To Automatically Update Some Business Information via @sejournal, @sejournal

Search Engine Journal

Using AI and imagery, Google can now automatically update important information about businesses using information from Google Maps. The post Google Using AI To Automatically Update Some Business Information appeared first on Search Engine Journal.

SEO 102
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Product Led Growth in SaaS: Why do you need it for your business?

Zumvu

In the first year of launch, Slack secured $12 million in revenue, which jumped to $902 million in 2021. Similarly, Dropbox’s revenue of $603.8 million in 2015 grew to $1.91 billion in 2020.

Product 98
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15 Digital Marketing ROI Metrics You Need To Know via @sejournal, @stoneyd

Search Engine Journal

Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared first on Search Engine Journal.

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Digital audio and video ad spending increased more than 50% last year

Martech

Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. Marketers are all-in with digital video channels like CTV, as well as emerging platforms like TikTok. The numbers from “IAB Internet Advertising Revenue Report: Full Year 2021” show promising revenues in these spaces, even though measure and identity resolution

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40+ TikTok Stats Digital Marketers Need To Know via @sejournal, @mirandalmwrites

Search Engine Journal

What could TikTok do for your online visibility and sales? Check out these TikTok statistics that show who's using the platform – and how. The post 40+ TikTok Stats Digital Marketers Need To Know appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. The rules would apply to providers of almost any kind of digital services, but a quantitative test means it applies in practice to to companies with market capitalization of €75 billion or turnover in the European Economic Area equal to or

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8 Best Online Assessment Software in 2022

Zumvu

Online assessment software tools give a seamless way to streamline and enhance hiring and training processes. Find out the best online assessment tools in 2022.

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Good morning: The sweet smell of … failure?

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may the wind blow your troubles away. When Jim Stengel was CMO of Procter & Gamble he would visit all the marketing departments once a year (there were and are a lot of them).

CMO 98
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How Conversion Data Improves Google Ads Automation

Practical eCommerce - Marketing

For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain. The post How Conversion Data Improves Google Ads Automation appeared first on Practical Ecommerce.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 steps to ranking higher on Google with hub and spoke content marketing

Martech

A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales. Join Conductor in a live webinar and learn the basics of a hub and spoke model. You’ll also take away a four-step process you can use to rank higher. Register today for “ 4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing ” presented by Conductor.

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How Kyndryl Is Partnering With Deed And Echoing Green To Innovate In Purpose

CMO Network

Kyndryl will kick off its Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) program with a focus on Black entrepreneurship.

CMO 98
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LinkedIn Report: The Most In-Demand Marketing Jobs In 2022 via @sejournal, @sejournal

Search Engine Journal

A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. The post LinkedIn Report: The Most In-Demand Marketing Jobs In 2022 appeared first on Search Engine Journal.

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Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging

Hubspot Marketing

HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture that prizes a range of ideas from people with an array of experiences and backgrounds.

Price 89
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google claims to fix Google Analytics latency issues

Search Engine Land

If the reporting looks wrong, you are not alone – make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.

Analytics 101
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Elon Musk Not Joining Twitter Board via @sejournal, @sejournal

Search Engine Journal

Tesla CEO decides not to join Twitter’s board of directors less than a week after becoming the social media company’s largest shareholder. The post Elon Musk Not Joining Twitter Board appeared first on Search Engine Journal.

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Google Testing Higher Price Icon In Search Shopping Results

Search Engine Roundtable

Similar to the lower price label we spotted a couple weeks ago, Google is also testing higher price label in the Google Shopping results. So if your product sells well above other products in that product category, Google might tell you with this new label.

Price 80
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Last Name & City Name The Same: How To Show Google The Difference via @sejournal, @rollerblader

Search Engine Journal

How can you make sure Google understands the difference between the city name and last name when they're the same? We Ask An SEO. The post Last Name & City Name The Same: How To Show Google The Difference appeared first on Search Engine Journal.

SEO 84
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Still Does Not Support WebSocket Connections In Googlebot

Search Engine Roundtable

Google does not support WebSocket connections in Googlebot. This was first known, I think, back in May 2019, when Martin Splitt and Zoe Clifford presented at Google I/O. Zoe Clifford said there "Google does not allow WebSocket connections in Googlebot for architectural reasons.".

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2 Ways To Crush Scrapers & Hackers With Wordfence via @sejournal, @martinibuster

Search Engine Journal

Block plagiarizing scrapers and hackers with these tips for unlocking powerful capabilities within the Wordfence WordPress security plugin. The post 2 Ways To Crush Scrapers & Hackers With Wordfence appeared first on Search Engine Journal.

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Bing Insights Sub-Snippets In Search Results

Search Engine Roundtable

Last year, Microsoft Bing launched Page Insights where snippets would have a lightbulb next to them that when clicked on would show you third-party information from other sources not in that specific snippet's page. Well, now Bing is testing placing a sub-snippet below the main snippet for the page insights feature.

Place 77
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U.S. search ad revenue grew 33% to $78 billion last year

Search Engine Land

Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.