Sat.Mar 04, 2023

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Maximize Your Website's Potential: The Importance of a Content Audit

Aspiration Marketing

If you were to ask any number of companies about their content strategy, most of them would tell you about new content creation. Maybe they'd mention monitoring the performance of their content for insights about what their editorial calendar for future months should include. The best online marketers know better. They understand the importance of looking at past content to adjust pieces to improve results in the future.

Marketing 130
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The future of martech apps is happening in SMB and the mid-market. Here’s why.

Chief Martec

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

Transform 106
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Good Content: The Key to Unlocking Audience Engagement [Video]

Aspiration Marketing

Yes? No? Maybe? Let us help you figure out what makes for good content, and then let's dive into some of the characteristics that make for a great content marketer.

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Content Localization Strategy Guide (with Examples)

Neil Patel

Want to know a simple truth? Failure to optimize your content for different languages and cultures means missing out on traffic. 65 percent of people prefer content in their own language, and 40 percent won’t make a purchase in other languages. People want content to feel personal to their own experiences. And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity i

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Weekend Favs March 4

Duct Tape Marketing

Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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Social Media Marketing for Addiction Treatment Centers

Sachs Marketing Group

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you. In this article, you will discover everything you need about social media marketing for addiction treatment centers. Social Media Marketing for Addiction Treatment Centers Social media has become an essential marketing tool for addiction treatment centers, providing a platform to con