Mon.Jan 02, 2023

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3 Ways Artificial Intelligence Can Jumpstart Business Development

Aspiration Marketing

Artificial intelligence (AI) is probably already a trusted tool in your marketing department. Already in surveys conducted by Salesforce in 2019, 61% of marketers already use some form of AI, and 27% planned to implement it in 2019. In 2023, it is everwhere. The enthusiasm for the use of AI in business isn’t just because it’s a “shiny new toy”; it’s because AI offers “smarter inbound,” increasing conversion rates through predictive analytics, personalization and much more.

Analytics 130
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Google’s New Experience Algorithm Update

Neil Patel

You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?

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The 30 Most-Subscribed YouTube Individuals via @sejournal, @theshelleywalsh

Search Engine Journal

As of December 2022, MrBeast is the most-subscribed YouTuber with 116 million subscribers. PewDiePie is the second most popular with 111 million subscribers. The post The 30 Most-Subscribed YouTube Individuals appeared first on Search Engine Journal.

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John Mueller Of Google Helping SEOs On New Years 2023

Search Engine Roundtable

John Mueller of Google was on the web, responding to SEO-related questions both on New Year's Eve and New Year. This has become expected from John, which might be unfair to him, but he has done this not just on Christmas but also every new years for the past 15 years or so.

SEO 126
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Expert Social Media Marketing Predictions For 2023 via @sejournal, @beacarlota17

Search Engine Journal

We've reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023. The post Expert Social Media Marketing Predictions For 2023 appeared first on Search Engine Journal.

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Reducing Busy Work: Tips & Tools for Marketers [+New Data]

Hubspot Marketing

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work. Marketers should spend their time driving company growth and visibility, — and in this post, we'll give you our best tips and tools to help you minimize your time doing busy work and center your real priorities.

Marketing 127

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15 Hiring Trends to Watch in 2023 [Marketing Leader Data]

Hubspot Marketing

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. In this post, we'll go through the most talked about topics that can improve your hiring strategy and get your business off to a great start.

Gen Z 120
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January 2023 Google Webmaster Report

Search Engine Roundtable

Welcome to 2023, and with that, here is our Google webmaster report for 2023 - where we summarize the bigger Google SEO-related changes in the past month. The big items were the release of the December 2022 helpful content update and the December 2022 link spam update.

SEO 116
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How to Give Off Good Boss Energy, According to 9 HubSpot Leaders

Hubspot Marketing

We all know "good boss energy" when we see it. Maybe it's the boss who begins each 1:1 by checking-in with you and ensuring you don't feel too overwhelmed or stressed. Or, perhaps it's the boss who goes out of her way to find new growth opportunities for you, and is always your biggest champion. If you're a leader, it's critical you demonstrate qualities related to good boss energy.

Energy 117
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Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence

Search Engine Roundtable

Google's John Mueller was asked what SEO skills does one need in 2023. To which he replied, "curiosity and persistence" are needed.

SEO 135
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Boost Sales From Your Email Newsletters

Vertical Response

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best email newsletters aren’t sales. Rather, they provide value that helps subscribers solve problems, improve their lives and achieve their goals. If you can do that, sales will follow.

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Google Tests New Cleaner Knowledge Panel Feedback Interface

Search Engine Roundtable

Google Knowledge Panels are fun and when they are wrong, you can submit feedback to Google directly in the search interface. But that interface is pretty ugly, or at least it was. Google seems to be testing a much cleaner and prettier interface for submitting knowledge panel feedback in Google Search.

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Social Media Marketing Trends for 2023: Predictions From the Pros

Social Media Examiner

Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023? In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge. 2023 Content and Marketing Strategy Trends #1: Brands Prioritize LinkedIn and TikTok While […].

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Vlog #204: Nicole Waddington On Working At A Digital Marketing Agency

Search Engine Roundtable

Nicole Waddington is a digital marketing strategist at Cypress North. She started her career as an Intern at Cypress North and then was offered a full-time job at the agency. She spoke about her interest in marketing but found this job through her university and was eager to work for an.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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This day in search marketing history: January 3

Search Engine Land

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. A day later, we found out what happened, according to Google.

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Daily Search Forum Recap: January 2, 2023

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I hope you all had a nice new year.

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Creative Intelligence And Its Role In Online Advertising - Ep. 298 via @sejournal, @lorenbaker

Search Engine Journal

Can creative intelligence really help you get more from your marketing? Alex Collmer, CEO of VidMob shares his insights. The post Creative Intelligence And Its Role In Online Advertising [Podcast] appeared first on Search Engine Journal.

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Google: Page Numbers In Titles Of Paginated Pages Does Not Help With SEO

Search Engine Roundtable

Alan Kent from Google in the latest Google SEO office hours said that putting page numbers in your title tags for your paginated pages does not help much with SEO. He said, "including the page number in your information about a page will have little effect.

SEO 98
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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AI and the Future of Design: Is There Still a Future in Graphic Design?

Digital Marketer

From $5 logo designs to websites like Canva to artificial intelligence is there still a future in graphic design? Is Artificial Intelligence Taking Over the Design Industry? Artificial Intelligence is rapidly changing the landscape of the design industry as we know it. Many creatives believe that it’s just the beginning of the end for designers, and that mindset of resistance to this technology will leave you in the dust if you are slow to adapt.

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[COMING SOON] The State of Social Media in 2023

Hubspot Marketing

It's almost here. Thanks for your interest in our upcoming Social Media Trends report and its corresponding pillar, "The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers ". If you've arrived on this page, we know our content so far has made you eager to see the full report.

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How to Build Brand Awareness with Content Marketing

Digital Marketer

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness. Understanding Brand Awareness. Brand awareness is how readily consumers recognize your brand.

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How Social Networks Impact Search

Neil Patel

It’s survival of the best search features when it comes to Google and social media. We’ve been saying for a few years now that social networks are the new search engines. They’ve already changed the search landscape so much that many skip Google and head right to social media websites. Google SVP Prabhakar Raghavan suggests that younger generations are causing this shift with their demand for visual content.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Avoid Getting Fooled By Readability Tools

Marketing Insider Group

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Content that’s easy to read is a pillar of SEO best practices. Although, easy to read content is subjective to your audience. Avoid getting fooled by the misleading nature of readability tools and understand how to use them to your advantage.

Health 68
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Wood Structure At Google Kirkland

Search Engine Roundtable

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Website personalization use cases & examples 2023

Use Insider

What is website personalization? Website personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their individual needs and preferences. Personalization can include: Customized product recommendations Displaying targeted images or video Tailored CTAs Custom landing pages Adjusting how pages load Correct capture of

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The Seven Levels Of Adaptive Innovation

Duct Tape Marketing

The Seven Levels Of Adaptive Innovation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve Miller. In this episode of the Duct Tape Marketing Podcast , I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Steps to Sell More from Your Small Business Website

Digital Marketer

Digital marketing is becoming more and more competitive. According to Census Bureau’s data , almost 5.5 million new business applications were filed in 2021 , which is a 53% increase from 2019. Hit by global lockdowns and deprived of most traditional means of attracting customers, most of those businesses turned to the Internet in an effort to build traffic and sales.

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The ultimate guide to WhatsApp Business API

Use Insider

What is WhatsApp Business API? WhatsApp Business API is an emerging channel for brands aiming to expand their marketing reach. It empowers marketers to drive growth and establish more intimate connections. With a 98% open rate (compared to just 20% for emails), WhatsApp is significantly more effective at reaching recipients than email, meaning customers are more likely to see, engage, and click your messages.

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Harnessing employee expertise in content creation

Welcome Software

Do you struggle with content creation? So many businesses do, but it doesn’t have to be that way. You can quickly draw in audiences by harnessing employee expertise in content creation. After all, who knows your business better than the people who work there? Let’s discuss how to get employee expertise into your content and create informative and engaging pieces.

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Harnessing employee expertise in content creation

Welcome Software

Do you struggle with content creation? So many businesses do, but it doesn’t have to be that way. You can quickly draw in audiences by harnessing employee expertise in content creation. After all, who knows your business better than the people who work there? Let’s discuss how to get employee expertise into your content and create informative and engaging pieces.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.