Fri.Nov 25, 2022

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GoogleBot Can Now Crawl From Outside The US

Search Engine Roundtable

Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may not be used at all for your site.

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What is Sales Acceleration?

Zumvu

We exist in a fast-paced world where everyone wants to get things done quickly. Businesses are expected to deliver products and services in the shortest time possible.

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Google: 60% Of The Internet Is Duplicate

Search Engine Roundtable

And you think you have a duplicate content problem on your site? Google said, "60% of the internet is duplicate." Gary Illyes posted this slide at the Google Search Central Live in Singapore the other day.

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What Is Search Forecasting And Why Is It Important? via @sejournal, @vandernickr

Search Engine Journal

Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on Search Engine Journal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Business Profiles Now Offering Suggested Services Areas

Search Engine Roundtable

When you create a Google Business Profile and now go into creating service areas, Google may now offer you a list of suggested service areas in your region. Just be careful because these suggested service areas are based on your current location, not the location of the business.

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A How-To Guide On Getting Inside Of A Customer’s Brain

Duct Tape Marketing

A How-To Guide On Getting Inside Of A Customer’s Brain written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nancy Harhut. In this episode of the Duct Tape Marketing Podcast , I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

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Decentralized Social: The Next Frontier for Creators

Social Media Examiner

Curious about the future of social media? Wondering how Web3 will impact social platforms? In this article, you’ll discover how decentralized social media is changing the way creators and audiences connect. What Decentralized Social Networks Make Possible The Bitcoin blockchain is arguably the most secure, trusted blockchain in existence. The very security that engenders trust […].

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Google Tests New People Also Ask User Interface

Search Engine Roundtable

Google is testing a new design, layout, and user experience for the people also ask box in the Google Search results. This interface has results side by side and stacked on top and then when you click on a result, it loads the answer in a shaded box.

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Local Business Schema Best Practices

SMA Marketing

As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites. In this post, we’ll cover what you need to know about structured data markup as part of your local SEO strategy.

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Search News Buzz Video Recap: Google Weekend Updates, E-A-T For All Queries, Google Updates Documented, New Spam Policy & More

Search Engine Roundtable

Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google's Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Instagram Marketing for Small Businesses: The Complete Guide

Hubspot Marketing

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform.

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Daily Search Forum Recap: November 25, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Color Theory 101: A Complete Guide to Color Wheels & Color Schemes

Hubspot Marketing

While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: "I don't know how to design awesome visuals.

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Gary Illyes Eating Japanese Dishes

Search Engine Roundtable

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.