Wed.Jul 13, 2022

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Inbound versus PPC: Choosing the Right Marketing Strategy

Aspiration Marketing

When looking at marketing strategies for your business, it’s crucial to first thoroughly understand your options, and how they operate both independently and in tandem. Are you seeing good traffic metrics for your site, but not seeing those visits convert to sales? Or have you recently seen a decline in website visitors and want to see those numbers increase to their old level?

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Google Brings Optimization Score To Performance Max Campaigns via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.

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Inbound Marketing: Unique Ways to Increase Blog Traffic

Aspiration Marketing

You know content matters. But the content marketing space keeps getting noisier and noisier, which makes it harder and harder to be heard.

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The Spam Report: The State of Unsolicited Marketing in 2022 (plus, tips from 7 legit marketers)

Orbit Media Studios

No one likes interruptions. We don’t even like distractions. We prefer to get our marketing on our own terms. We love advice. We tolerate ads. And we hate spam. These are really the three types of marketing: content marketing, advertising and spam. This is the problem with Spam: you gave no permission, implicit or explicit. They shouldn’t have been able to reach you.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Updates & Penalties with Barry Schwartz

Internet Marketing Ninjas

Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about Google’s updates and penalties, and how to recover your site once you’ve been effected. Barry Schwartz is the CEO of RustyBrick , a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales.

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Calculating Correlation in Excel: Your How-To Guide

Hubspot Marketing

Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel skills?

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Does The CMS Matter For Search Rankings? via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. The post Does The CMS Matter For Search Rankings? appeared first on Search Engine Journal.

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Ban These Words and Phrases From Your Communications Right Now (an A-to-Y Guide)

Content Marketing Institute

Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect.

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5 Steps for Dealing with Social Media Negativity

Buffer Marketing

Life on the Internet can be stressful –  even more for anyone who's selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can hurt you and your brand and turn customers away.

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5 Ways To Check If Google Analytics Is Working via @sejournal, @drumming

Search Engine Journal

Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods. The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Instagram Username Already Taken? Here’s How to Claim It

Many Chat

You’re running a business and are in the process of setting up your social media profiles. You know Instagram is a key part of your social strategy, so you begin setting up a new business account. You type in your chosen username…And then you see this message: This username isn’t available. Please choose another. Someone has already taken it. Now what?

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The Top 8 Heatmap Software Options Compared via @sejournal, @rio_seo

Search Engine Journal

Not sure what you need to improve your site? Pinpoint where your customers engage the most (and least) with these top 8 heat mapping tools. The post The Top 8 Heatmap Software Options Compared appeared first on Search Engine Journal.

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Tough-to-reach console gamers watch more TV on streaming than linear

Martech

Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a console hooked up to their TV are unreachable 80% of the time, according to a new study by Samsung Ads. More console gamers watch TV on streaming, as opposed to linear TV, the study also found. The share of TV time for this group is split between 52% on streaming, 28% gaming and 20% linear.

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Why Brain Health Is Patrick Schwarzenegger’s Latest – And Most Important – Investment

CMO Network

After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. Along with his mother Maria Shriver, MOSH is his latest venture in the world of disruptive consumer brands.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Everything You Need to Know About Social SEO

Zumvu

Integrating social media into your content strategy is a no-brainer. But with the search industry always abuzz on whether social media influences Search Engine Optimization (SEO) or not, you'd be confused.

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Webinar: Four elements of a powerful, data-driven martech stack

Martech

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing.

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Social media in Europe: 15 stats to inform your strategy

Sprout Social

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined. To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills.

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Online inflation slows for third consecutive month

Martech

As U.S. inflation hit a 40 year peak, topping 9% , online inflation slowed for the third consecutive month. The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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YouTube Answers Questions About Community Guidelines Appeals via @sejournal, @MattGSouthern

Search Engine Journal

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.

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Instagram Story Highlights: How to Create, Save, and Customize Highlights to Boost Engagement

Many Chat

Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram. The only downside? They disappear after 24 hours. The time and effort you’ve put into creating yours goes down the drain. Only that’s not entirely true. Instagram Story Highlights allow you to save Stories to your profile page, maximizing the mileage from your content and acting as a point of reference for followers.

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Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

Martech

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA. The survey asked some 13,500 U.S. consumers about their experiences with technology, financial services, retail and hospitality brands.

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Google Business Profile Toggle To Hide Address To Customers

Search Engine Roundtable

In the new way to manage your Google Business Profile, i.e. in Google Search, there is a toggle to "show business address to customers." So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Get More Done By Doing Less

Duct Tape Marketing

How To Get More Done By Doing Less written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. Mike is the author of ‘Get Different’, ‘Fix This Next’, ‘Clockwork’, ‘Profit First’, ‘The Pumpkin Plan’ and ‘The Toilet Paper Entrepreneur’ His books have been translated into 10 languages.

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Google My Business App No Longer Available

Search Engine Roundtable

We knew that when Google rebranded Google My Business to Google Business Profile that Google will be doing away with the Google My Business App. And now that day has come - the Google My Business app is no longer available.

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Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]

Digital Marketer

Our brand new eCommerce Mastery Certification is available now: [link]. One of the biggest wastes of space on your website is a guarantee without teeth, a guarantee can be great but it has to be TANGIBLE! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

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Google Search Tests Get There, Weather & Map Cards

Search Engine Roundtable

Google Search seems to be testing new location and destination cards in Google search. These cards show "get there," "weather," "map cards" and more features.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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A guide to building a B2B content marketing strategy

OnPassive Marketing

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy. What Is B2B Content Marketing? B2B content marketing is a strategy businesses use to create and distribute content relevant to their target audience.

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Google Ads Performance Max Campaigns Gains Several New Features

Search Engine Roundtable

Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet.

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The Knowledge Bank: Your Marketing Content Team's New Favorite Tool

Influence & Co

Over course of the 2010s, the information superhighway came into its own. Social media platforms, such as Facebook and Instagram, matured and evolved into mission-critical marketing tools. Businesses of all stripes began extracting value from the immense volumes of data the Web democratized. And customers, armed with more information and technology than ever, shifted the balance of power away from sellers and toward themselves.

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Bing Image Search "Shop For" Box

Search Engine Roundtable

Microsoft has a new feature for Bing Image Search where it shows a "shop for" box in the results. When you click on the shop for section, it does not take you into Bing Shopping but just changes the query in Bing Image Search to the query you clicked on.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.