Diggity Marketing

SEPTEMBER 19, 2022

In reply to Mark. These days it’s 100% easier to simply fix the manual action penalty.

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Hubspot Marketing

SEPTEMBER 19, 2022

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Search Engine Journal

SEPTEMBER 19, 2022

What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword Research, Compared appeared first on Search Engine Journal.

SEO 103

SEO Price 103

Content Marketing Institute

SEPTEMBER 19, 2022

Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users.

SEO 108

SEO 108

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Roundtable

SEPTEMBER 19, 2022

Last week, Google rolled out a new Search Console report for HTTPS, and with that came a lot of confusion around a specific error. The error was "HTTPS is invalid and might prevent it from being indexed." This shows in the URL inspection tool, which was part of this upgrade.

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Zumvu

SEPTEMBER 19, 2022

Social media marketing is a big deal in today’s digital age–and for a good reason. From reach potential to ease of use, it’s the place to be if you’re building a business.

Analytics 98

Analytics Social Media Marketing Place Marketing 98

CMO Network

SEPTEMBER 19, 2022

As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t.

Marketing 97

Marketing Marketers CMO 97

Quikly

SEPTEMBER 19, 2022

While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.

Analytics 96

Analytics Marketing Marketers 96

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for the first installment.

Analytics 96

Analytics Marketing Marketers 96

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized experiences from companies, with 76% expressing frustration when those expectations fall short.

Customer 92

Customer Customer loyalty CRM Shoppers 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

SEPTEMBER 19, 2022

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to the top of search results. The company says this will benefit newer and smaller brands which haven’t achieved high organic listings.

Retail 93

Retail Advertising Advertisers Promotion 93

Search Engine Journal

SEPTEMBER 19, 2022

Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack: What Is It? appeared first on Search Engine Journal.

Retail 92

Retail Customer SEO 92

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability. Currently, there are two main ways to discover podcasts: Search through top-ranking podcasts in various genres or get recommendations based on what yo

Branding 89

Branding Marketing Marketers Promotion 89

AWeber

SEPTEMBER 19, 2022

James Maher is a New York Photographer, a huge Knicks fan, and a lifelong New Yorker who got his driver’s license at 30 years old — as any true Manhattanite should. Maher never took the conventional route. His love of photography started with using Photoshop to make fake driver license IDs at the University of Madison with his college roommates. Today his business offers a mix of products and services — including photography print sales, a portrait business, conducting workshops, creating online

eBook 88

eBook SEO Promotion Place 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

SEPTEMBER 19, 2022

Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.

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Hubspot Marketing

SEPTEMBER 19, 2022

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences. 1. Patrón Spirits. In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign.

Branding 85

Branding Fashion Shipping User-Generated 85

Practical eCommerce - Marketing

SEPTEMBER 19, 2022

A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain. The post Building the Perfect Twitter Thread appeared first on Practical Ecommerce.

eCommerce 84

eCommerce 84

Search Engine Roundtable

SEPTEMBER 19, 2022

A lot of folks were thinking that Google in order to bolster the helpful content update rolled out a core update right after the helpful content update was done. As we covered before, that is not the case. It was just that Google had a core update ready to go and now that Google tries not to overlap updates while other updates are rolling out, it waited to push that forward after the helpful content update was done.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Digital Marketer

SEPTEMBER 19, 2022

Online markets are over-saturated with brands trying to get a perfect image out there, Lechon explains how to cut through that noise and get your brand seen and respected by clients and customers. Lechon Kirb, cofounder and CMO at Ofcourse, helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way.

Branding 81

Branding CMO Customer Marketing 81

Search Engine Roundtable

SEPTEMBER 19, 2022

Some folks in the SEO community have been asking if the last core update, the September 2022 core update, has been slower to roll out in some specific countries than in other countries. John Mueller of Google replied with his "it depends" response.

SEO 81

SEO 81

Hubspot Marketing

SEPTEMBER 19, 2022

Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. In that same survey, 64% of respondents said they prefer to buy from companies with a reputation for purposeful action, not just their profits. When brands act for the good of society and the planet, they’re being socially responsible.

Branding 79

Branding Energy Finance Food 79

Search Engine Roundtable

SEPTEMBER 19, 2022

In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O'Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases.

Digital Marketing 75

Digital Marketing Management Marketing Marketers 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

OnPassive Marketing

SEPTEMBER 19, 2022

Marketing can often be a difficult task, requiring much effort and thought. However, it is pretty simple when you take a step back and consider the advantages and disadvantages of traditional marketing. Advantages And Disadvantages Of Traditional Marketing. Traditional marketing is one of the most commonly used methods to bring a product or service to market.

Traditional Marketing 74

Traditional Marketing PR Marketing Marketers 74

CMO Network

SEPTEMBER 19, 2022

Coupons that leverage the bargaining power of the collective in a win-win-win Assisting merchants to reach new customers helps expand economic opportunity, says Groupon Chief Communications Officer Jennifer Beugelmans.

Communications 72

Communications Marketing Marketers Customer 72

Vertical Response

SEPTEMBER 19, 2022

Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! #1 Share the good news. One newsletter idea is to share the good news with your customers. This could be news about your company, such as a new product launch or expansion into new markets.

Email Marketing 70

Email Marketing Marketing Marketers Price 70

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni – The Copy Posse. Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. She is the Co-host of the Flight Club Mastermind and the creator of the Copy Posse Launch Pad Coaching Program.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Animalz blog

SEPTEMBER 19, 2022

“You should add some more narrative to your articles,” my editor said in our regular catch-up. “Sure,” I answered. “I’ll write a fictional story for one of my clients.” The next day, I found my meeting notes, that goal, and a blank screen in front of me. “A fictional story for a customer? What was I thinking?

Content Marketing 55

Content Marketing Non-Profit Law Outbound Marketing 55

Digital Marketer

SEPTEMBER 19, 2022

Who has been the most influential marketer for you? These 10 candidates were nominated by the DigitalMarketer Community, a vast network of over 120,000 marketers and agencies that work tirelessly to create and practice the most effective methods in modern marketing. Adam Erhart Alex Cattoni John Moran Julia McCoy Keenya Kelly Lauren Petrullo Mandy McEwen Maxwell Finn Ramon Ray Uzair Kharawala.

Copywriting 68

Copywriting eCommerce Marketing Marketers 68

Zumvu

SEPTEMBER 19, 2022

There is a dirty little secret, regarding each of these Wordpress Hosting Providers. Only three of the various Hosting providers for Wordpress are officially suggested by Wordpress itself.

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Search Engine Roundtable

SEPTEMBER 19, 2022

Here is a recap of what happened in the search forums today.

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding