Mon.Jun 27, 2022

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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 133
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AI and machine learning in marketing: Are you deploying the right models? 

Martech

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.

Marketing 133
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31 Free Twitter Tools for Small Businesses

Practical eCommerce - Marketing

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience. The post 31 Free Twitter Tools for Small Businesses appeared first on Practical Ecommerce.

eCommerce 115
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How Brands are Investing in Video Marketing On a Budget [2022 Data]

Hubspot Marketing

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing , including the strategies they leverage, the returns they get, and the amount th

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson

Search Engine Journal

Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first on Search Engine Journal.

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Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Hubspot Marketing

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered.

B2C 106

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8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know via @sejournal, @MaddyOsman

Search Engine Journal

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

Branding 102
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The psychology behind high-end purchases

Quikly

While many people believe money can’t buy happiness, there’s no debate that an abundance of money can provide humans with access to luxurious experiences. We know that humans love glamour , but what is it that motivates consumers to spend money on high-end products?

Product 98
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Google Updates Product Structured Data Guidance via @sejournal, @martinibuster

Search Engine Journal

Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results. The post Google Updates Product Structured Data Guidance appeared first on Search Engine Journal.

Product 100
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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” Discord may not be on your radar as a social media marketing tool. But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Whether you’re a Discord power user or still wondering what Discord is, we’ll help you make it work for your business.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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6 Common Hreflang Tag Mistakes Sabotaging Your International SEO via @sejournal, @digital_darts

Search Engine Journal

Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post 6 Common Hreflang Tag Mistakes Sabotaging Your International SEO appeared first on Search Engine Journal.

SEO 99
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Best Times to Post on Instagram

Many Chat

Knowing when to post on Instagram often separates viral content from posts that are quickly forgotten. And because Instagram’s algorithm prioritizes newer posts over older ones, timing your content has never been more important. With that said, determining when to post on Instagram depends on a variety of elements: the industry, the goal of your post, the type of content and the location of your audiences.

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What Happens When Google Picks The Wrong Canonical URL? via @sejournal, @MattGSouthern

Search Engine Journal

Despite your best effort to implement canonical tags, Google won't always choose the same URL to display in search results. How can this be fixed? The post What Happens When Google Picks The Wrong Canonical URL? appeared first on Search Engine Journal.

SEO 99
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Google, NBCUniversal duking it out to be Netflix adtech provider

Martech

Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A subscription price increase earlier this year led to a loss of about 200,000 subscribers. The first loss in more than a decade.

Price 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies appeared first on Search Engine Journal.

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Branded Mission: How to Leverage TikTok's New Ad Solution to Boost Brand Awareness

Hubspot Marketing

TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok's new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands.

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Oda’s CEO on how online grocery can compete on price with offline discounters

Econsultancy

Karl Munthe-Kaas, co-founder and CEO of Norwegian online supermarket Oda, is adamant that online grocery has the capability to compete with offline discounters on price – if executed in the right way. Speaking to Siobhan Gehin, Senior Partner, Retail & Consumer at Roland Berger during Day 2 of ShopTalk Europe, Munthe-Kaas said that “If you do online groceries right, and you do it efficiently.

Price 92
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Google To Pay Wikipedia For Content In Knowledge Panel & Search

Search Engine Roundtable

A week or so ago, Wikipedia announced Wikimedia Enterprise, a paid service for large organizations who want to repurpose Wikimedia content, to pay for that content. So Google, who repurposes a lot of Wikipedia content, will start to pay for content shown in Google Search, like the knowledge panels.

90
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Create An Effective SMB Marketing Strategy via @sejournal, @CallRail

Search Engine Journal

81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create An Effective SMB Marketing Strategy appeared first on Search Engine Journal.

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Reminder: The Google Supplemental Index Has Not Existed In Over A Decade

Search Engine Roundtable

Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA, the Google supplemental index has not been in existence for a dozen or so years now.

SEO 87
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Amazon Turns To Technology To Help Small Business Deal With Intellectual Property Challenges

CMO Network

Intellectual property and patents are some of a company’s most important assets in today’s business climate. However, small businesses lack resources to protect IP making Amazon's latest efforts to help small businesses an interesting trend line in the fight against bad actors.

CMO 83
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TikTok Advertisers Can Now Set Custom Attribution Windows via @sejournal, @MattGSouthern

Search Engine Journal

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution Windows appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Bing Testing From This Page Featured Snippet On Steroids

Search Engine Roundtable

Microsoft Bing is testing what might be a featured snippet on steroids with a section named "from this page" in the search results page. This box shows you detailed automated generated question and answer content.

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What Is Bleisure Travel, And How Is It Transforming The Hospitality Industry?

CMO Network

Time in the boardroom paired with time at the beach. Part work, part vacation. That’s the idea behind bleisure travel, a pandemic-fueled trend with staying power.

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Bing Search Results Tests "Click To See Full Answer"

Search Engine Roundtable

Here is a weird one from Microsoft Bing, it seems to be tested "click to see full answer" in its search results answer section before showing you the answer. I mean, this seems super counterintuitive for a search engine to require an additional click, but hey - search engines test a lot of things.

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7 Reasons People Hate Your Ads And What Do About It

CMO Network

Marketers spend billions on ads, while, in the meantime, consumers tend to spend their lives trying to avoid them. Eight out of ten people in a research firm Kantar’s survey said that ads are annoying.

CMO 63
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Updates Crawl Stats Report Help Docs

Search Engine Roundtable

Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and also this crawl stats report help document.

Product 73
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The Best Facebook Content Strategies For 2022

OnPassive Marketing

In today’s era, Facebook is a leading platform for content that people can share easily. However, marketers and business owners are still scrambling to understand what makes for high-performing content on Facebook. This article will show you how to use the best Facebook marketing strategies for generating high-performing content in 2022. When it comes to Facebook eCommerce content marketing, there are a few things that you need to keep in mind.

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Vlog #179: Jaimie Clark vs Jon Clark - Who Is A Better SEO?

Search Engine Roundtable

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company.

SEO 67
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How Taylor Morrison Is Transforming Homebuilding From The Ground Up

CMO Network

Culture starts at home McCarty and CEO Sheryl Palmer – the only female CEO in public home building – tackled company culture first.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.