Sun.Oct 16, 2022

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Programming Note: Offline For Simchat Torah

Search Engine Roundtable

I will be offline completely for the holiday of Simchas Torah on October 17th and October 18th, Monday and Tuesday. Any stories published here will be scheduled and written beforehand and not posted live.

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New Google Ads Setup Streamlines Ad Creation

Practical eCommerce - Marketing

Advertisers no longer have to create ads and extensions separately. We explain. The post New Google Ads Setup Streamlines Ad Creation appeared first on Practical Ecommerce.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

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Google Cloud Next: Impressive Customer Wins Indicate Momentum For Google Cloud

CMO Network

The cloud market is increasingly competitive, and while AWS and Microsoft have been the leaders by market share, we have seen in recent times names like Oracle, IBM, and Google, all ambitiously working to compete in the cloud marketplace with each finding footing as cloud adoption continues to pr.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Simple Ways to Get More Engagement

Digital Marketer

Increasing Tiktok engagement is the best way for every female course creator to expand their reach and get more sales, especially with the ever-increasing content consumption on Tiktok. . For business owners, Titok is the six-figure-making platform where you can make a lot of money by increasing your engagement. Nothing discourages zeal like not having people hit the like button, comment, or share your videos, let alone purchase your courses.

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How Do Marketing And Customer Service Work Together

OnPassive Marketing

Marketing and customer service are not just a buzzword. They are two different but essential functions that must work together to make a business successful. In this article, we’ll look at how the two departments interact and what you can do to make the most of your team’s collaboration. What Is Marketing? Marketing is the process of developing and distributing goods and services to add value to a business.