Mon.Oct 10, 2022

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Link Building: Reduce The Risk, Maximize The Reward via @sejournal, @sejournal

Search Engine Journal

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce The Risk, Maximize The Reward appeared first on Search Engine Journal.

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20 WordPress Plugins for Content Marketing

Practical eCommerce - Marketing

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce.

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TikTok's Tests New Search Features: What We Know Right Now

Hubspot Marketing

TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature. TikTok’s new search feature is primarily seen in comment sections, where keywords are hyperlinked next to a magnifying glass icon.

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Google: Structured Data May Help Us Identify Product Reviews Content

Search Engine Roundtable

Google has confirmed that structured data is one of the many signals the search company uses to help identify if a page has product reviews content or not. This was first said by Alan Kent of Googe and then confirmed by Danny Sullivan of Google.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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8 simple steps to optimize your WordPress site for SEO

Search Engine Land

A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. In this article, you will be provided with the most basic steps to improve the performance of your website without getting into the nitty gritty of code.

SEO 108
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The creator economy is in hyperdrive. Is it time to climb aboard?

Businesses Grow

A new research report showed that 36 percent of American consumers have posted or created content in the past year. While the majority of creators do it for fun, a whopping 26 percent of them aspire to join the creator economy as a part-time or full-time job. Content is the new hustle. The creator economy gold rush is reminiscent of other dotcom bubbles, and it’s something I study closely because I’m part of it!

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More than 60% of B2B marketers say martech stack is too complex

Martech

More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. That complexity is a result of increasing challenges when it comes to collecting, orchestrating and utilizing data. That’s the conclusion of The 2022 Outlook on Data and Technology, put out by B2B marketing solution provider Anteriad.

Marketing 118
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Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) via @sejournal, @PayPerMitch

Search Engine Journal

Scale your location landing pages and maximize your output without sinking too much resources into it. Here's how to do it, step by step. The post Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) appeared first on Search Engine Journal.

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9 important features of enterprise SEO platforms

Search Engine Land

Enterprise SEO platform vendors offer numerous capabilities. These range from keyword research and rank-tracking to backlink analysis and acquisition, as well as competitive intelligence and content optimization. Most of the vendors profiled in Enterprise SEO Platforms: A Marketer’s Guide offer the following core capabilities: Keyword research and rank tracking; Page-level SEO analysis; Content optimization analysis; Link (also called backlink) analysis and acquisition/removal; Site error detect

SEO 98
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Top 10 Digital Transformation Trends For 2023

CMO Network

Every year I set out to predict what the biggest digital transformation and technology trends are going to be in the next year. This year, we look at another ten from multicloud to ESG to the next generation of vehicles. As 2023 approaches here are 10 trends to keep an eye on.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google News Publisher Error "There Are No Items To Show"

Search Engine Roundtable

Over the weekend, there has been a number of reports from news publishers of an error in the Google News Publisher Center. The specific error says "there are no items to show." This is supposedly a Google bug that Google is working to address.

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Google to offer publisher first-party cookie support

Search Engine Land

Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver relevant ads without tracking users across third-party websites.

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Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content

Search Engine Journal

Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content appeared first on Search Engine Journal.

SEO 84
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Google Adds Examples Of Types Of Product Review Pages To Help Doc

Search Engine Roundtable

Google has added three examples of the type of product review pages and who can write them to the "how to write product reviews" help document.

Product 94
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Video Steps for Beginners with Atiba de Souza [VIDEO]

Digital Marketer

Video marketing is skyrocketing, and it’s time for you to get started! Atiba de Souza, of Client Attraction Pros, teaches us all how to get started in this booming market. His top tip? Get in front of a camera and start talking! Just do it! Checklist Download. Extra Resources: A Beginner’s Guide to Video Marketing for Small Business. 5 Ways to Drive Traffic and Sales with Short Videos.

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Google Product Reviews Update Is Primarily On A Page-Level Basis But Not Always.

Search Engine Roundtable

Google's Danny Sullivan told us that the Google product reviews update primarily evaluates product review content on a page-level basis, but not always. Danny added "for sites that have a substantial amount of product review content, any content within a site might be evaluated by the update.

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SEO Explained: What It Is and How You Can Use It

Vertical Response

Did you know that sites with SEO optimization are more likely to earn higher traffic levels? If you’re running a business, it’s important to make sure that you’re doing everything possible to get your website in front of as many people as possible. SEO, or search engine optimization, is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

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Vlog #192: Banter With Greg Finn & The Growth Of Cypress North

Search Engine Roundtable

Greg Finn and I have known each other for a pretty long time, so this video is pretty fun and we kind of go off topic a bunch but I promise, there is some knowledge throughout. We both miss the old days, the golden era.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Is Broadcast Messaging in SMS Marketing?

Slick Text

With open rates as high as 98%, texting is one of the most effective marketing methods you can use. Still, around ? of marketers aren’t using SMS marketing as part of their strategy. Broadcast messaging refers to sending one […]. The post What Is Broadcast Messaging in SMS Marketing? appeared first on SlickText.

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Daily Search Forum Recap: October 10, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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The benefits of extending Optimizely into a B2B app

Welcome Software

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth.

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Google Dublin Bees

Search Engine Roundtable

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The benefits of extending Optimizely into a B2B app

Welcome Software

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth.

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Google Clarifies Product Review Best Practices via @sejournal, @martinibuster

Search Engine Journal

Google's best practices on how to write product reviews was updated with new examples and more precise wording. The post Google Clarifies Product Review Best Practices appeared first on Search Engine Journal.

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4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world.

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12 Tactics For Law Firm Content Marketing Success via @sejournal, @xandervalencia

Search Engine Journal

Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing Success appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker

Hubspot Marketing

Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The same can be said about business.

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LinkedIn matched audiences: How to get started

Search Engine Land

LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have engaged with your business in some way and go after lists of “dream companies” that you’d like to work with. This article provides an overview of how you can get started with matched audiences along with tactics for using them in your campaigns.

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The AI Advantage: Three Ways to Supercharge Lead Generation, According to ZoomInfo

Hubspot Marketing

Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software. Artificial intelligence (AI) is poised to substantially change this. According to research from McKinsey , the marketing and sales sectors have the largest possible benefit from implementing AI-based solutions in the coming years, with up to $2.6 trillion in increased value.