Aspiration Marketing

JANUARY 20, 2023

From the current crop of articles, one might get the impression that inbound marketing was set to eliminate outbound in the battle for eyeballs. We don’t think that’s an accurate assessment at all. If you look closely, you’ll see that many agencies and in-house marketing departments are adopting a hybrid approach. They’re taking the best pieces of each methodology and combining their power to improve ROI even more than either could do alone.

Outbound Marketing 130

Outbound Marketing Inbound Marketing Marketing Marketers 130

Search Engine Journal

JANUARY 20, 2023

OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal.

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Search Engine Roundtable

JANUARY 20, 2023

As of January 19, 2023, Google has updated the video indexing report in Google Search Console, which now reports on thumbnail indexing issues more accurately. The result may be that you see reassignment of "Missing thumbnail" issues to more specific issue types, Google said.

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Search Engine Journal

JANUARY 20, 2023

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JANUARY 20, 2023

There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming.

SEO 120

SEO User-Generated Analytics eCommerce 120

Search Engine Journal

JANUARY 20, 2023

WooRank integration into Duda adds powerful SEO auditing and optimization tools The post Duda Announces WooRank Integration appeared first on Search Engine Journal.

SEO 124

SEO 124

Search Engine Land

JANUARY 20, 2023

Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times report. Why we care. AI – and OpenAI’s ChatGPT in particular – has been discussed ad nauseum over the past two months. Microsoft already is reportedly working on adding ChatGPT features to Microsoft Bing search. This has the potential to reshape SEO significantly.

SEO 106

SEO Product 106

Search Engine Roundtable

JANUARY 20, 2023

Google is testing the "order online" button from the bottom of the search result snippet to the top of that snippet. I see it on the bottom, but some can see it towards the top of the snippet, above the sitelinks but under the description area.

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Buffer Marketing

JANUARY 20, 2023

Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team. A product launch can generate a lot of conversations with our customers.

Product 106

Product User-Generated Management Communications 106

Search Engine Roundtable

JANUARY 20, 2023

The other day we reported on the newish check wait time button and now we are seeing a "join waitlist" button as well. I guess this gets you on the list to be seated at a restaurant.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JANUARY 20, 2023

The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we reported in Google search responds to BankRate, more brands using AI to write content last week. It also dives more into how the company has been using machines to replace low-cost humans to generate low-quality content designed to rank well in search.

Affiliate Marketing 99

Affiliate Marketing User-Generated Finance SEO 99

Content Marketing Institute

JANUARY 20, 2023

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right.

Law 97

Law Marketing Marketers 97

Search Engine Land

JANUARY 20, 2023

This morning, Google’s CEO Sundar Pichai announced their decision to lay off 12,000 employees and contractors, or approximately 5% of their total workforce. In an email to staff, Pichai said “I have some difficult news to share. We’ve decided to reduce our workforce by approximately 12,000 roles. We’ve already sent a separate email to employees in the US who are affected.

Product 96

Product Law Advertising Advertisers 96

Search Engine Roundtable

JANUARY 20, 2023

Last October, Google revamped its Google Webmaster Guidelines into Google Search Essentials and one part of that was to consolidate the previous pages on thin content and affiliate programs into the overall documentation. Lizzi Sassman from Google explained a bit more on why this was done.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant. Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Quikly

JANUARY 20, 2023

Once your brand builds its email list , it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.

Branding 93

Branding B2C Email Marketing Marketing 93

Search Engine Land

JANUARY 20, 2023

On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven recommendation engines would have a major impact on the open internet.

Law 92

Law Communications 92

Martech

JANUARY 20, 2023

I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Nevertheless, there are real consequences of earning a reputation as a dream killer or wall of no.

Manufacturing 90

Manufacturing Finance CRM Analytics 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

JANUARY 20, 2023

According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed by Forbes, TikTok and ByteDance staff use a practice called “heating” to artificially boost the distribu

Promotion 86

Promotion Communications Branding Marketing 86

Digital Marketer

JANUARY 20, 2023

Do businesses email their customers too often? According to a recent article on Business Insider , the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy.

Email Marketing 84

Email Marketing Entertainment Copywriting Marketing 84

Sachs Marketing Group

JANUARY 20, 2023

Digital advertising is an umbrella term for promoting products and services on the Internet. While there is a nigh-infinite number of ways to do so – from extremely inefficient and ill-advised practices like spamming 11-year-old forum posts with links to your product to tried-and-true methods – most digital advertising can be boiled down into paid advertising , content marketing , search engine optimization , and paid social media marketing.

Advertising 82

Advertising Advertisers Fashion Promotion 82

Neil Patel

JANUARY 20, 2023

The end is nigh. No, not in the biblical sense. But the four horsemen of the apocalypse are circling Universal Analytics, which Google is sunsetting in July 2023. To survive the end times, you need to switch to Google Analytics 4—Google’s brand new and completely different platform. But there’s still some confusion about the major differences between Google’s old analytics tool and their new one — and that’s part of the reason so many marketers are hesitant to switch.

Analytics 81

Analytics User-Generated SEO Law 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Social Media Examiner

JANUARY 20, 2023

Wondering how to build media that boosts a DAO or NFT project? Looking for a model to help you leverage token holders? In this article, you'll discover a three-part framework for building a decentralized media entity you can use to grow the exposure of your project. The Opportunity in Web3 Decentralized Media Creators weigh three […] The post Decentralized Media: A New Model for Web3 Projects appeared first on Social Media Examiner.

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Digital Marketer

JANUARY 20, 2023

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the Most of Your Product Demos Product demos are the most powerful sales tools.

Price 78

Price CRM Analytics Marketing Mix 78

Search Engine Roundtable

JANUARY 20, 2023

Here is a recap of what happened in the search forums today.

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Industrial Marketer

JANUARY 20, 2023

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different. According to a Forrester report, 55% of B2B buyers completed their purchases online. Indeed, the internet has provided a.

B2C 59

B2C Marketing Marketers Digital Marketing 59

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

JANUARY 20, 2023

This week we had two unconfirmed updates from Google rollout after the helpful content.

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Industrial Marketer

JANUARY 20, 2023

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business. It has a product or service that it makes or provides, and their customers that have. Read more » The post 5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Digital Marketing Marketing Strategy Marketing 52

Search Engine Roundtable

JANUARY 20, 2023

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Industrial Marketer

JANUARY 20, 2023

Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses. The right amount of employee collaboration in marketing can not only help businesses create a more efficient workforce, but.

Marketing 52

Marketing Marketers Marketing Strategy Content Marketing 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding