Aspiration Marketing
FEBRUARY 3, 2023
The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. This new version enables content marketers to support sales better by targeting each stage of the funnel with specific content that helps to qualify, nurture, and convert leads into customers.
Search Engine Roundtable
FEBRUARY 3, 2023
Last night I reported on Search Engine Land, based on the earnings report and earnings call, that Google's CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday - so maybe we will hear about it there?
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Aspiration Marketing
FEBRUARY 3, 2023
The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. This new version enables content marketers to support sales better by targeting each stage of the funnel with specific content that helps to qualify, nurture, and convert leads into customers.
Neil Patel
FEBRUARY 3, 2023
Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I bet you don’t remember what it was like before.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
FEBRUARY 3, 2023
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.
Search Engine Roundtable
FEBRUARY 3, 2023
Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
FEBRUARY 3, 2023
Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google's ad revenue was down about 3.6%, while total revenue was up just around 1%.
Search Engine Journal
FEBRUARY 3, 2023
Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let's find out. The post AI Content Detection Software: Can They Detect ChatGPT? appeared first on Search Engine Journal.
Search Engine Roundtable
FEBRUARY 3, 2023
Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).
Zumvu
FEBRUARY 3, 2023
Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
FEBRUARY 3, 2023
As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have rolled out to 100% of all crawls last month. But now Fabrice Canel said this week that it is near 100% and an announcement is coming sometime today from Microsoft.
Search Engine Journal
FEBRUARY 3, 2023
Google's John Mueller says headings with a hierarchical structure is an "awesome idea & a great practice" The post Google: Headings With Hierarchical Structure An “Awesome Idea” appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 3, 2023
Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm.
CMO Network
FEBRUARY 3, 2023
Fresh off the Taylor Swift concert ticket debacle that led to canceled sales and mass outrage, Ticketmaster faces an even bigger test: tickets for Queen B herself, Beyoncé.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
FEBRUARY 3, 2023
Twitter Blue Verified creators can now earn a share of ad revenue for Twitter Ads in their reply threads. The post Twitter Will Share Ad Revenue With Twitter Blue Verified Creators appeared first on Search Engine Journal.
Hubspot Marketing
FEBRUARY 3, 2023
If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails. Need some help managing it? We’ve got free email hacks that will help you better manage your inbox so you can focus on the important stuff. 11 Free Email Hacks to Step Up Your Productivity 1. Turn off your notifications or pause emails.
Search Engine Land
FEBRUARY 3, 2023
Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion. Search advertising revenue was the most resilient, falling 1.6% in Q4 2022 compared to Q4 2021. Google Network and YouTube revenue declined 8.6% and 7.0%, respectively. Google Q4 2022 ad revenue by segment Q4 2022 Q4 2021 Change Search & other $42.6 billion $43.3 billion – 1.6% Google Network $8.5 billion $9.3 billion -8.6% YouTu
Social Media Examiner
FEBRUARY 3, 2023
Looking for a sustainable DAO-based go-to-market strategy? Wondering how to begin a Web3 business? In this article, you'll discover how to create a DAO that lasts. What Can a DAO Do for Your Business? Decentralized autonomous organizations (DAOs) allow you to bring together a diverse group of people from different locations and backgrounds who are […] The post The Business of DAOs: How to Start a Web3 Company appeared first on Social Media Examiner.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
OnDemand CMO
FEBRUARY 3, 2023
As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment. That insight comes as no surprise, especially in a commoditized world of financial services. However, before we discuss what drives a quality experience, we first must define it.
Heidi Cohen
FEBRUARY 3, 2023
Want to improve your social media marketing results? Then follow these 7 Vince Lombardi Social Media Lessons. The post Vince Lombardi Gives Social Media Marketing Advice [Quotes] appeared first on Heidi Cohen.
Litmus
FEBRUARY 3, 2023
Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The more we offer knowledge to one another about how we go about our work, the better we all are for it. The 2023 State of Email Workflow is one of the ways we as fellow email marketers try to embrace that marvelous urge to help one another, which—as I recount below—is one of my favorite aspect
Search Engine Land
FEBRUARY 3, 2023
Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketer
FEBRUARY 3, 2023
Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video. Whether your video is going to be a success is determined by how many people will be able to find it and watch it. Don’t underestimate the discoverability of your video.
Search Engine Land
FEBRUARY 3, 2023
Microsoft’s Fabrice Canel confirmed this morning that the new Bingbot user-agent is now 100% live today. The new Bingbot will generally be used for crawling 100% of sites, unless something goes wrong and Bing has to fallback to the previous Bingbot user-agent. Bing’s confirmation. Fabrice Canel posted on Twitter, “yes, 100% today. We fallback to previous user agents where appropriate.” Yes @rustybrick % today (we fallback to previous user agents where appropriate).
Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Digital Marketer
FEBRUARY 3, 2023
…and the three things to help keep you from losing your mind. Pensive female it professional with curly hair thinking on solution sitting at laptop device in stylish coworking space.Concentrated graphic designer working freelance and using computer with internet I don’t know about you, but my relationship with social media falls into the love-hate category.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Search Engine Roundtable
FEBRUARY 3, 2023
In this week's recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak.
CMO Network
FEBRUARY 3, 2023
Super Bowl LVII is upon us, and frequent bettors are chomping at the bit to secure their Super Bowl betting squares.
Search Engine Roundtable
FEBRUARY 3, 2023
Here is a recap of what happened in the search forums today.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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