Adobe Experience Cloud Blog
JUNE 29, 2013
'Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security. In order to earn the trust of the C-Suite, you as marketers need to first truly understand the C-Suite and how they are measured.
Marketing Insider Group
JUNE 6, 2013
'According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there.
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Duct Tape Marketing
JUNE 19, 2013
'If you’re stuck in the rut of selling your time, do yourself a favor and grab this free eBook I’ve cosponsored with my friends from FreshBooks – Breaking the Time Barrier. Very early on in my consulting career I learned an important lesson about time – You only have so much. photo credit: subcircle via photopin cc. I know that may seem like an obvious thing, but many businesses still base their pricing, and therefore their capacity to earn, on time calculations.
Adobe Experience Cloud Blog
JUNE 22, 2013
'Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. We can no longer rely exclusively on broadcasting our message. We need to listen and build community and share things of value. We get it. The True Power of Social Media. But the true power of social media goes way beyond marketing. Social media is more than just a collection of tools for connecting, sharing and learning.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
JUNE 21, 2013
'Author: Megan Ziman As a freshly graduated Psychology major, now is the time to compile all the knowledge I have gained over the past four years and apply it to a relevant career. One thing I did learn after acquiring my Psychology credentials is that I don’t want to be a Psychologist. Nor do I want to spend another four to five years advancing the field with my brilliant ideas on the future of the discipline, or at least not yet.
Adobe Experience Cloud Blog
JUNE 18, 2013
'Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. If you’re practicing black hat SEO tactics such as keyword stuffing, duplicate content, and link schemes, be careful; the Penguin or Panda might swallow you whole.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JUNE 14, 2013
'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing.
Adobe Experience Cloud Blog
JUNE 13, 2013
'Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. This helps us optimize our processes and get creative with how we think about prospect engagement. At a certain point in nurturing, you reach a level where you have an abundance of content pieces that span a wide range of topics. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing.
Adobe Experience Cloud Blog
JUNE 15, 2013
'Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Better still, if you engage your listeners effectively enough, webinars can result in immediate opportunities for sales.
Adobe Experience Cloud Blog
JUNE 11, 2013
'Author: Jason Miller It continues to happen each and every day. A self-proclaimed social media expert rails on Facebook’s Edgerank algorithm on a major social media website complaining that Facebook should change their ways. I get riled up when I see these types of posts as I believe it turns off businesses from going out there and trying new things– Facebook marketing being one of them.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
JUNE 20, 2013
'Author: Brian Glover According to a recent report from Aberdeen Group , 89% of organizations use spreadsheets in the planning, budgeting and forecasting processes. The report is based on a survey of over 200 organizations and goes on to say that despite the level of comfort that many employees have with spreadsheets, there are a lot of challenges that come from using spreadsheets to manage budgets.
Adobe Experience Cloud Blog
JUNE 4, 2013
'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.
Adobe Experience Cloud Blog
JUNE 28, 2013
'Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. However, industry standard webinar drop-off rates are quite high (10%), mainly due to poor audience engagement.
Adobe Experience Cloud Blog
JUNE 25, 2013
'Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Waking up the morning that your budget is due and dreading the time you will spend stuck in spreadsheet hell as you are trying to track spend on all of your marketing programs? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team?
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Adobe Experience Cloud Blog
JUNE 12, 2013
'Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e. priority 1 tickets get a response time in 60 minutes or less, priority 2 in four hours etc), they are a growing presence found in use between marketing and sales departments.
Adobe Experience Cloud Blog
JUNE 17, 2013
'Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained. Barack Obama won 62% of the electoral vote in last year’s election. Solar cells generally convert 15% of solar energy to electricity. A blackjack dealer will bust on 42% of the hands with a 6 showing. Why Conversions Are Important. Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently.
Adobe Experience Cloud Blog
JUNE 26, 2013
'Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, but also in Sales and Marketing. As tech marketers, the Cloud presents us with the opportunity to take our customer relationships to a new level and better understand and respond to their experiences as they in
Adobe Experience Cloud Blog
JUNE 3, 2013
'Author: Patrick Chen When it comes to deciding where to spend your online ad budget these days, do you ever feel overwhelmed with choices? Just take a look at the latest LUMAscapes for Social , Search , or Display. It’s like you’re walking down the cereal aisle of a supermarket — from healthy bran flakes to sugary, frosted, fruity loops, there’s such a vast and varied array of options, it can make your head spin.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
JUNE 6, 2013
'Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. Spreadsheets have been a staple of business since their inception in early 1980s, and while they have grown in sophistication and versatility, they have not steered away from the basic manual entry of rows and columns of data.
Adobe Experience Cloud Blog
JUNE 5, 2013
'Author: Fab Capodicasa Every business is different. In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value.
Adobe Experience Cloud Blog
JUNE 8, 2013
'Author: Evan Liang Just like a hiker drinking untreated and unfiltered water from a dirty creek, putting raw, untreated and unfiltered data into your marketing automation and CRM will make these systems perform at a suboptimal level. And that’s putting it politely! Unfortunately, many marketers see dirty data as too costly, too time consuming or, and let’s be honest, too unexciting of a problem to solve.
Adobe Experience Cloud Blog
JUNE 10, 2013
'Author: Greg Higham Because digital business is so omnipresent in how companies operate today, many of the traditional C-level roles have begun to overlap. Since technology and infrastructure investment have become a central focus, the CIO’s role is becoming more integrated into business process than ever before. In the past, it was the IT department that controlled technology and infrastructure purchase decisions.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
JUNE 11, 2013
'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing.
Marketing Insider Group
JUNE 13, 2013
'For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts.
Marketing Insider Group
JUNE 4, 2013
'Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.
Marketing Insider Group
JUNE 20, 2013
'Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Insider Group
JUNE 18, 2013
'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more. Do you create marketing that helps people or just more hype?
Marketing Insider Group
JUNE 24, 2013
'A Guest Post by Robert Rose . The roles of the CMO and the CIO are evolving. We know this. Of this change, it is more critical that they both evolve into something with a common purpose, than the change in role itself. Big Data just might be the big idea that hastens the alignment of this purpose, but it won’t, itself, deliver it. That will only come with the evolution of a new role in the organization – something I’m calling the Manager of Meaning.
Duct Tape Marketing
JUNE 3, 2013
'Links back to your site from other sites give Google a potentially important signal – “Hey, I’m a human being and I think this is good stuff.” – that’s something Google can’t do with a spider and even better if the site in question is already known to Google as a trusted source. photo credit: dolescum via photopin cc. Links have always been important, but in the past it was just about getting lots of them.
Duct Tape Marketing
JUNE 25, 2013
'As has been widely reported, Google Reader is shutting down July 1, 2013. Now, in typical Google fashion, no one really knows what will actually happen on the that date, but as I it see you have about three choices if you are to continue to consistently consume blog content. Move to a new RSS reader. There are actually many options for moving your existing RSS subscriptions to another setup that can pretty much make the change a non event and may even turn up some enhancements.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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