Adobe Experience Cloud Blog

FEBRUARY 17, 2015

'Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys. It’s been so challenging that many marketers might have believed that Don Quixote had a better chance of slaying a windmill than delivering a perfectly executed marketing message i

Pharmaceutical 134

Pharmaceutical Thought Leadership Customer Journey Advertising 134

Marketing Insider Group

FEBRUARY 11, 2015

'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.

Content Marketing 105

Content Marketing Marketing Marketers Traditional Marketing 105

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Duct Tape Marketing

FEBRUARY 24, 2015

'21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. photo credit: via photopin (license). I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions.

SEO 78

SEO Analytics Place Content Marketing 78

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. As marketers, it’s our job to make sure that our brand stays top of mind until they are ready.

Thought Leadership 134

Thought Leadership eCommerce Product Marketing Product 134

Adobe Experience Cloud Blog

FEBRUARY 5, 2015

'Author: Sanjay Dholakia Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? We tapped the Economist Intelligence Unit to survey almost 500 high-level marketing executives from around the world to get a real sense of what’s on all of your minds.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

'Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. As a discipline, psychology has studied and gained insight into how human psychology drives our consumer actions. Kath Pay , Marketing Director at cloud.IQ illustrates that as marketers, when we integrate consumer psychology insights into our programs we are able to speak to our buyers more effectively—moving them through their buying lifec

eBook 134

eBook Digital Marketing Thought Leadership Price 134

Adobe Experience Cloud Blog

FEBRUARY 18, 2015

'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. New leads and customers are all at different stages of the buying process, so you have to tailor your messages and materials to best suit their needs.

Thought Leadership 134

Thought Leadership Communications Customer Branding 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights.

Thought Leadership 134

Thought Leadership Marketing Marketers Shoppers 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2015

'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer. Understanding your customers allows you to create accurate personas, which helps you target your customers based on specific categories.

Customer 133

Customer Thought Leadership Communications Marketing 133

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like.

Thought Leadership 133

Thought Leadership Marketing Marketers New Technology 133

Adobe Experience Cloud Blog

FEBRUARY 6, 2015

'Author: Chandar Pattabhiram “Let’s throw the ball here!” Pete Carroll’s, Head Coach of the Seattle Seahawks, now famous directive to his offensive coordinator who in-turn made the play call. The front page of the Seattle Times screamed the next day “ The worst call in NFL history cost us the Super Bowl.”. Let’s take a step back for a minute. To set the stage for those who missed the Super Bowl, Seattle was down four points with around two minutes to go.

Management 133

Management Price Thought Leadership Promotion 133

Adobe Experience Cloud Blog

FEBRUARY 23, 2015

'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. That encounter made me realize that sometimes, strategy is clear and other times it is hazy, like the fog that led my buddy to not really understand what I was doing in my current role.

Marketing Strategy 133

Marketing Strategy Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

FEBRUARY 10, 2015

'Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.

Thought Leadership 133

Thought Leadership Communications Education Place 133

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

'Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” Because it’s the norm, we’ve created many manual workarounds as temporary fixes for a growing problem — a problem that’s costs us precious money, time and performance.

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

'Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’).

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

'Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? It’s probably been a while, and you wouldn’t be alone—more and more consumers are electing to engage with financial services organizations on their terms. Chances are, you’ve turned to your network of friends to ask for recommendations on where to turn to get a car or house loan.

eBook 129

eBook Thought Leadership Finance Marketing 129

Marketing Insider Group

FEBRUARY 23, 2015

'I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas. So, one of my points in the presentation: Personas are great.

Content Marketing 98

Content Marketing Branding Marketing Plan Advertising 98

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

FEBRUARY 17, 2015

'I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?

Content Marketing 97

Content Marketing CMO Marketing Marketers 97

Marketing Insider Group

FEBRUARY 2, 2015

'I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers ). Well, today I’d like to share another example with you that is from 51 years earlier.

Content Marketing 91

Content Marketing Law Inbound Marketing Marketing 91

Marketing Insider Group

FEBRUARY 25, 2015

'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.

Marketing 89

Marketing Marketers CMO Advertising 89

Duct Tape Marketing

FEBRUARY 5, 2015

'How to Build a Blog with 100,000+ Monthly Page Views written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Vinay Patankar – Enjoy! You’ve probably heard that blogging is a great way to generate leads and sales for your business.

Affiliate Marketing 74

Affiliate Marketing Promotion Marketing Strategy Management 74

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

FEBRUARY 20, 2015

'Grow your Personal Brand to Benefit your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing – Enjoy this post from Chris Bibey. Growing your personal brand is easier said than done, however, this can go a long way in benefiting your business.

Branding 72

Branding Marketing Strategy Marketing Marketers 72

Duct Tape Marketing

FEBRUARY 6, 2015

'5 Ways to Captivate Customers with Storytelling written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post is from Corey Pemberton – Enjoy! . Small businesses can’t match the marketing budgets of mega-corporations like Apple or Coca-Cola. But maybe they don’t have to. They have another weapon in their arsenal that can help them level the playing field and stand out from competitors: storytelling.

Customer 71

Customer Copywriting CRM Place 71

Duct Tape Marketing

FEBRUARY 16, 2015

'How You Turn Your Employees Into Brand Marketers written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Think for a minute about your best customers. Not only do they represent returning business, but the best customers refer you to their family, friends and business partners. They rate your business highly on Google and interact with you in social networks.

Branding 71

Branding Finance Customer Journey Marketing 71

Duct Tape Marketing

FEBRUARY 9, 2015

'Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already! That means another year of customers, products, and sales.

Marketing Strategy 71

Marketing Strategy Food Marketing Marketers 71

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

FEBRUARY 27, 2015

'How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t. Your local coffee shop has a brand. Your local accountant has a brand. Your local vet has a brand.

Branding 70

Branding B2C eBook Food 70

Duct Tape Marketing

FEBRUARY 17, 2015

'The New Sales Playbook written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Recently, I was asked to present my ideas on how salespeople can best compete in today’s sales environment. License: (license). A great deal about selling has changed over the last few years, but mostly what’s changed is the way people buy and that’s what you have to understand in order to thrive in the world of selling today.

Product 67

Product Branding Customer Marketing 67

Duct Tape Marketing

FEBRUARY 11, 2015

'Marketers Who Use Science and Data Win written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Neil Patel. I’ll get straight to it today – my guest for this week’s episode of the Duct Tape Marketing Podcast is Neil Patel, founder of online tools and services such as Crazy Egg , KISSMetrics , and HelloBar.

Marketing 66

Marketing Marketers Analytics Advertising 66

Duct Tape Marketing

FEBRUARY 12, 2015

'Treat Your Customers Like the RASCLS They Are written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Duct Tape Marketing Consultant Network Member Scott Stern. Enjoy! If you’re a regular reader of this blog, you’re probably familiar with John’s Marketing Hourglass.

Customer 65

Customer Inbound Marketing Law Food 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail