Adobe Experience Cloud Blog

OCTOBER 30, 2014

'Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines.

Email Marketing 134

Email Marketing Thought Leadership Entertainment Marketing 134

Marketing Insider Group

OCTOBER 8, 2014

'Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations t

Advertising 111

Advertising Advertisers Branding Millennials 111

Duct Tape Marketing

OCTOBER 20, 2014

'The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy! . So you’ve made a sale. “YES! I sold my product! Ultimate goal met!” Mmm… not quite. One of the most critical post-sale mistakes is to assume that your job is done once you make the sale.

Customer 77

Customer Customer loyalty Shipping eCommerce 77

Adobe Experience Cloud Blog

OCTOBER 29, 2014

'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Here are real life marketing horror stories and some suggestions about how to overcome them. Warning : These may be scarier than a haunted house, so proceed with caution. Happy Halloween everybody, and enjoy!

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 27, 2014

'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. So, I decided to check out what it looked like in action.

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engagin

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 21, 2014

'Author: Ellen Gomes Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle.

Content Marketing 134

Content Marketing B2C Thought Leadership Marketing 134

Adobe Experience Cloud Blog

OCTOBER 20, 2014

'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!

B2C 134

B2C Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 15, 2014

'Author: Ellen Gomes As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. This is not a small task — today’s marketers juggle more than ever: documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and more.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 14, 2014

'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

OCTOBER 13, 2014

'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.

Event Marketing 134

Event Marketing Thought Leadership Energy Place 134

Adobe Experience Cloud Blog

OCTOBER 7, 2014

'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes of marketing – not just the “experts,” but the real, on the ground marketers—the marketers building campaigns, running events, writing blog posts and generating leads. That’s also why we created LaunchPoint , an ecosystem of marketing solutions that dives deep into every marketing channel, putting the best technology at your fingertips.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 2, 2014

'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. With the number of global smartphone users hitting two billion this year (and six billion by or before 2020), the MMB study not only demonstrates that mobile marketing is a promisi

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

OCTOBER 6, 2014

'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015.

Thought Leadership 134

Thought Leadership Event Marketing Communications Price 134

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Communications

Adobe Experience Cloud Blog

OCTOBER 9, 2014

'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session

Thought Leadership 133

Thought Leadership CMO Marketing Marketers 133

Adobe Experience Cloud Blog

OCTOBER 16, 2014

'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. So why aren’t all marketers leveraging the blockbuster power of infographics? Infographics for everyone!

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Marketing Insider Group

OCTOBER 30, 2014

'Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage.

Traditional Marketing 88

Traditional Marketing Advertising Advertisers Promotion 88

Duct Tape Marketing

OCTOBER 13, 2014

'How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.

Energy 76

Energy CRM Place Customer 76

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

OCTOBER 23, 2014

'Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins – Enjoy! photo credit: shutterstock. There’s more to running a successful business than having an incredible product or service.

Customer 74

Customer Traditional Marketing Promotion Branding 74

Duct Tape Marketing

OCTOBER 15, 2014

'9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom Smith – Enjoy! photo credit: 123rf. Feeling out of touch with your business community? No connection, wrangling tough relationships, regularly brokering messy disagreements?

Place 73

Place Customer Management Product 73

Duct Tape Marketing

OCTOBER 2, 2014

'How to Turn a New Fan into a Lifelong Follower written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Matthew Yeoman– Enjoy! . photo credit: Anna L. Schiller via photopin cc. Taking those curious new social media followers and turning them into lifelong fans that are engaged with your brand takes work.

Promotion 72

Promotion Marketing Strategy Branding Marketing 72

Duct Tape Marketing

OCTOBER 9, 2014

'5 Foolproof Tactics to Create Strong Customer Advocates written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Andrea Gellert– Enjoy! . As marketers, our job is to create narratives that resonate with our end-users and increase our brand’s visibility.

Customer 71

Customer Social Media Marketing Communications Branding 71

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

OCTOBER 27, 2014

'Why Content Creation Is Everyone’s Job written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.

eBook 71

eBook Education Traditional Marketing Customer 71

Duct Tape Marketing

OCTOBER 30, 2014

'How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Anand Kansal – Enjoy! . There is arguably no more important book in the world of persuasive selling than Robert Cialdini’s “ Influence: The Psychology of Persuasion ”.

Pharmaceutical 68

Pharmaceutical eBook eCommerce Retail 68

Duct Tape Marketing

OCTOBER 3, 2014

'The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Kelly Marsh – Enjoy! photo credit: Gavin Llewellyn via photopin. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy.

Inbound Marketing 68

Inbound Marketing PR Thought Leadership Health 68

Duct Tape Marketing

OCTOBER 21, 2014

'How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy! . photo credit: Red X via WikiMedia Commons. Do you ever feel like your small business would get a better return on investment by literally lighting your money on fire than using Google AdWords?

Energy 68

Energy eBook User-Generated Advertising 68

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

OCTOBER 22, 2014

'Marketers Must Be More Accountable Than Ever written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Paul Roetzer. Back in the day all a marketer need do is create a compelling ad, run it in the right place and if sales went up, job well done. Today there are several hundred television options in a local market, countless social channels and a host of web and mobile advertising platforms to choose from.

Inbound Marketing 67

Inbound Marketing PR CMO Marketing 67

Duct Tape Marketing

OCTOBER 4, 2014

'Weekend Favs October Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

Management 63

Management Marketing Marketers 63

Duct Tape Marketing

OCTOBER 12, 2014

'Weekend Favs October Twelve written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Keith Allison via photopin cc.

Marketing 61

Marketing Marketers 61

Duct Tape Marketing

OCTOBER 25, 2014

'Weekend Favs October Twenty Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.

Price 61

Price Marketing Marketers 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail