July, 2010

article thumbnail

Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend.

article thumbnail

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 13, 2010 2 Subscribe Top 5 Social Media Trends For The B2B Marketer Share Are you a B2B Marketer looking for the real truth on how to make practical use of social media for your job?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Perfect Timing – When to Call a Prospect

Adobe Experience Cloud Blog

Don't waste reps time or frustrate potential buyers by calling before their ready. When do you call your prospect for the first time? Within minutes of getting their contact details? Twenty-four hours after getting their details? After you’ve nurtured them a bit? I recently spoke with a Marketo prospect about this exact topic. We both agreed that if someone fills out a contact me form, free trial request, or other high interest trigger, then right away is appropriate.

Price 100
article thumbnail

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Miller is a regular contributor to the email deliverability blog, deliverability.com, and co-author of Sign Me Up: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. 1.

article thumbnail

Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

Adobe Experience Cloud Blog

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. Unfortunately, many B2B marketers don’t have all day to watch a virtual event, or even follow the tweet stream, so I thought I would summarize the day, making sure everyone could benefit from some of the great ideas presented throughout the day. .

More Trending

article thumbnail

5 Questions You Must Ask Potential Lead Sources

Adobe Experience Cloud Blog

Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone. Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information.

article thumbnail

Salesforce.com Certification: it’s for Marketers, too!

Adobe Experience Cloud Blog

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. They are seen as CRM champions who are responsible for making sure everything is running through the system properly, including tracking, the success of leads and making sure sales is entering good data so they can report on their campaign’s success.

CRM 83
article thumbnail

Revenue Stage Analytics: The Marketo Model

Adobe Experience Cloud Blog

In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business.

article thumbnail

Stage by Stage: Revenue Cycle Analytics Best Practices

Adobe Experience Cloud Blog

In an earlier post, I discussed the methodology behind revenue cycle analytics. It was in this post I expounded on the importance of defining stages of your revenue cycle. Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. Your company may use only a few revenue stages, or you may model something much more sophisticated.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Better Messaging = Better Results: Thought Leadership with Michael Cannon

Adobe Experience Cloud Blog

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. Michael is an internationally renowned sales and marketing effectiveness expert, and a best-selling author, most recently coauthoring with Jay Conrad Levinson ( Guerrilla Marketing ), et al., Marketing Strategies That Really Work!

article thumbnail

Help! I’m New To Marketing Automation – Where Do I Start?

Adobe Experience Cloud Blog

B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI. For these organizations, the answer is: marketing automation. Starting on the path of this upgrade to your business can be confusing. Where do you begin? What do you start looking at when you want to use marketing automation for lead management ?

article thumbnail

7 Tips For Successful Lead Follow-up

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 19, 2010 7 Subscribe 7 Tips For Successful Lead Follow-up Share A Guest Post By: Robert Krekstein Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an outbound calling c

article thumbnail

Designing the Company’s Website – a face lift or a new model?

Adobe Experience Cloud Blog

A few months back, Marketo launched a new website, but we initiated the process to redesign the company’s website prior to the holidays. In the early stages of the redesign, there were many interesting conversations surrounding goals, requirements and much more. However interesting these conversations were, when we reviewed the design options, I realized there were significant differences in expectations.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Lead Generation Programs That Work

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 15, 2010 1 Subscribe Lead Generation Programs That Work Share On July 13 th , 2010 I presented on a webinar sponsored by Focus entitled “ True Lead Generation Stories ” moderated by Craig Rosenberg and co-presented by an esteemed colleague Chris Waldo who runs Demand Generat

article thumbnail

How Social Media Drives Better Email Results

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 6, 2010 2 Subscribe How Social Media Drives Better Email Results Share According to 2 recent reports, marketers are seeing better results when combining email and social media tactics.

article thumbnail

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 21, 2010 Subscribe How To Use Paid Search To Target Buyers By Stage Share For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers.

article thumbnail

8 Essential Social Media Resources

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 1, 2010 2 Subscribe 8 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Why Do You Tweet? Social Media And Your Personal Brand

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career.

article thumbnail

How to Nurture The Great Unknown Leads

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 27, 2010 3 Subscribe How to Nurture The Great Unknown Leads Share In a previous post on Paid Search , I reviewed a study by TechTarget and Google that highlighted one of the main challenges in demand generation for the B2B Marketer: inaccurate contact details.

article thumbnail

67 Innovations To Help You Get Inspired

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 8, 2010 Subscribe 67 Innovations To Help You Get Inspired Share Every once in a while it’s important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations.

Energy 64
article thumbnail

67 Innovations To Help You Get Inspired | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 8, 2010 Subscribe 67 Innovations To Help You Get Inspired Share Every once in a while it’s important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations.

Energy 55
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an