December, 2014

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Prepare for 2015 with Marketo’s Marketing Predictions

Adobe Experience Cloud Blog

'Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. We’re much more cognizant of the changing buyer — who wants to be engaged with relevant, personal messages, wherever they are — and we’ve started to shape our marketing accordingly.

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The 10 Best Infographics To Inspire Your Content Marketing

Marketing Insider Group

'By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually?

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Avoiding The Pitfalls Of The Small Business Do-It-All-Yourself Mentality

Duct Tape Marketing

'Avoiding The Pitfalls Of The Small Business Do-It-All-Yourself Mentality written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Sarah Brown – Enjoy! photo credit: auremar / 123RF Stock Photo. When you’re a small business owner, it’s imperative to take on a lot of the tasks yourself, especially in the early stages of running a business.

Finance 75
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How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships

Adobe Experience Cloud Blog

'Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries! I want to explore how the Ocean Spray collective, the sellers of a holiday dinner staple—the dark red tube of cranberry goodness (cranberry sauce)—thinks about marketing a holiday-favorite throughout the whole year ( Hint: it *might* have to do with engagement).

Customer 134
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Holidays Are Here! The Psychology of Impulse Buying [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what is a holiday shopping trip without getting a little something for yourself? Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control.

Gen Z 134
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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

'Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables.

Transform 134
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Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest

Adobe Experience Cloud Blog

'Author: Phillip Chen How many emails do you send during the holiday season? Between Black Friday, Cyber Monday, Christmas, and the New Year, your audience is most likely exhausted with email. So how else can you engage your audience? Pinterest users purchase items at a more frequent rate, making it a perfect way to engage your audience this holiday season.

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5 Common Infographic Pitfalls to Avoid at All Costs

Adobe Experience Cloud Blog

'Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Magazine, and 2) we use them to help describe how a product or service works.

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Black Friday and Cyber Monday Are Over. Now What?

Adobe Experience Cloud Blog

'Author: Mike Moeller I am depressed. After seeing “Door Buster” ads 1,327 times in the past week, I got up in the wee-hours of Black Friday and before I had finished my first cup of coffee, I was waiting in line at the local big box retailer waiting for the doors to open. Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV.

Retail 134
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Dos and Don’ts of Celebrating the Holidays on Social

Adobe Experience Cloud Blog

'Author: Shanna Cook I’ll be the first to admit that I love celebrating the holiday season, or really any holiday for that matter (yeah, even the made up ones like national fro-yo day). But as a brand marketer, I sometimes cringe when it comes to holiday planning meetings, because we’re forced to find the right holiday tone for our brand — often somewhere between overly cheery and overwhelming, and being called The Grinch for not doing anything.

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What is One of the Most Important Contributors to Marketing Automation Success?

Adobe Experience Cloud Blog

'Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization.

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Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.

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The Best Paragraph On Content Marketing I’ve Read All Year

Marketing Insider Group

'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you. There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. But no doubt you caught this paragraph: But first, a moment to pause and reflect.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content Marketing Trend: “Micro-Content”

Marketing Insider Group

'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines.

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Top Marketing Predictions For 2015

Marketing Insider Group

'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011 , I predicted that marketing automation would become a required part of the marketing technology stack (right), that marketing attribution would become a hot topic (not so right), Display media would make big budge

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The Secret to Working Less Without Making Less

Duct Tape Marketing

'The Secret to Working Less Without Making Less written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jenna Dalton – Enjoy! photo credit: kroszk@. You want a life. You want a successful business. But is it possible to have both? Yes it is.

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Why Your Proposals Aren’t Landing You Business

Duct Tape Marketing

'Why Your Proposals Aren’t Landing You Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Do you know why so many consultants spin their wheels writing proposal after proposal without getting any results? photo credit: legdog via photopin cc. It’s because most view a proposal as a sales tool when it should simply be a restatement of what the client already agreed they needed.

Price 70
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Stop Undervaluing Yourself and Get Paid What You’re Worth

Duct Tape Marketing

'Stop Undervaluing Yourself and Get Paid What You’re Worth written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Stephanie O’Brien – Enjoy! . photo credit: Coin graph by Petr Kratochvil. As your skills as a marketer or businessperson grow, one of the best ways to increase your revenue is to raise your rates.

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5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

'5 Local Search Tactics You Must Employ Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.

SEO 67
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Focus on Important Instead of Urgent

Duct Tape Marketing

'Focus on Important Instead of Urgent written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Paige Wilson – Enjoy! . photo credit: Copyright: elnur / 123RF Stock Photo. As a small business owner, do you know how much your company earns or loses because of the skills of your employees?

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How to Use Your Past to Create Your Future

Duct Tape Marketing

'How to Use Your Past to Create Your Future written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Recently, my friend Dan Sullivan, creator of The Strategic Coach , join me for a live discussion with my readers to talk about something he calls the Freedom Cycle. I’ve known Dan for a number of years now and I think he’s one of the best strategic thinkers I have encountered.

eBook 66
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How and Why I Use BuzzSumo

Duct Tape Marketing

'How and Why I Use BuzzSumo written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Like you I use lots of tools to keep up on things, amplify things, research things, and share things. Online tools for such things come and go and often get replaced by this week’s new addition, so I love it when a tool I already like just keeps getting better.

Product 65
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Stop Trying to Make Your Customers Smarter!

Duct Tape Marketing

'Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Waiting for a flight home from Bangkok the other week, I found myself leaving the lounge at the same time as a lovely elderly woman from Chicago. She was headed home, after being part of a two-week group tour around Thailand.

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How to increase conversion rate on your blog

Duct Tape Marketing

'How to increase conversion rate on your blog written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Giles Thomas – Enjoy! . Do you often ask yourself: How do I get more people to sign up to my blog? Why is no one joining our email list?

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Why You Must Kill the Time Sheet

Duct Tape Marketing

'Why You Must Kill the Time Sheet written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Ron Baker. The age old practice of billing for time is both unethical and profit robbing. photo credit: factoryjoe via photopin cc. It’s unethical because it misaligns you and client. Your goal now is to bill as many hours as possible at the highest possible rate.

Price 64
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Personal Growth: There’s More Than an App for That

Duct Tape Marketing

'Personal Growth: There’s More Than an App for That written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Rusty Brett – Enjoy! . It’s no secret that personal growth and development is easier said than done. Like setting a New Year’s resolution, setting goals for self-improvement is easy — it’s the execution where most people run into issues.

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The Role of Luck in a Startup

Duct Tape Marketing

'The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Mikkel Svane. When you look at a seemingly successful company – say one that went from meager to startup to household name to public phenomenon – it’s easy to gloss over what it took to get from the garage to the board room.

Place 62
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Weekend Favs December Thirteen

Duct Tape Marketing

'Weekend Favs December Thirteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Weekend Favs December Six

Duct Tape Marketing

'Weekend Favs December Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.