Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.
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