April, 2022

article thumbnail

How to Write a Great Email Signature [+ Professional Examples]

Hubspot Marketing

Around the globe, more than 300 emails are sent and received each day , on average. That's 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something yo

article thumbnail

Why we care about AI in marketing

Martech

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Transform 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 5 Things Every (Great) Marketing Story Needs

CopyBlogger

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.

Marketing 145
article thumbnail

Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

David Meerman Scott

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

145
145
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 via @sejournal, @VincentTerrasi

Search Engine Journal

If you've ever wondered if AI can do SEO and perform as well as human experts, you'll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.

SEO 144
article thumbnail

159 of the Best Instagram Reels Hashtags to 10x Your Growth

Hootsuite

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.

Fashion 142

More Trending

article thumbnail

The best times to engage on social media

Martech

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

article thumbnail

The Secret to Relationship Building with Influencers (without the Awkward)

CopyBlogger

There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.

SEO 144
article thumbnail

4 technical SEO tasks that are critical to organic success

Search Engine Land

Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.

SEO 139
article thumbnail

Single-Page Websites: Are They Good Or Bad For SEO? via @sejournal, @AdamHeitzman

Search Engine Journal

Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer. The post Single-Page Websites: Are They Good Or Bad For SEO? appeared first on Search Engine Journal.

SEO 144
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

5 Ideas To Make Your Content Accessible to All

Content Marketing Institute

Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.

Branding 141
article thumbnail

Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.

Price 145
article thumbnail

Podcast: Past, Present and Future Of Structured Data With Google Search

Search Engine Roundtable

Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who has been with Google for over 11 years working on structured data.

140
140
article thumbnail

How to implement a buyer-first digital strategy across departments

Martech

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How to get reviews for local SEO: The must-do list 

Search Engine Land

How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO. Please visit Search Engine Land for the full article.

SEO 135
article thumbnail

A Complete SEO Checklist for Website Owners via @sejournal, @coreydmorris

Search Engine Journal

See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits. The post A Complete SEO Checklist for Website Owners appeared first on Search Engine Journal.

SEO 144
article thumbnail

5 Steps To Find Your Brand Voice

Content Marketing Institute

If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.

Branding 140
article thumbnail

5 SEO Trends to Leverage in 2022 [HubSpot Blog Data]

Hubspot Marketing

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

SEO 145
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Google Search Console Sending Notices For Intrusive Interstitials

Search Engine Roundtable

Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read "Improve your page experience by removing intrusive interstitials from domaingoeshere.".

Place 138
article thumbnail

How do you prioritize measurement in a privacy-first world?

Martech

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (

Marketers 141
article thumbnail

Methods of Getting Google to Index Your URL’s (Faster)

Internet Marketing Ninjas

Indexation has long been a popular dilemma in an SEO community as we naturally want Google to capture our new URLs quickly, but there’s no sure-fire way to force Google to do that. Lately Google has been notoriously slower at indexing URLs which has caused an SEO community to try all the old and new ways to get Google to index URLs faster. To discuss URL indexation Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have come together to try and build a list of way

SEO 129
article thumbnail

Google Says AI Generated Content Is Against Guidelines via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.

SEO 142
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

How AI Will Power the Future of Successful Content Marketing

Content Marketing Institute

Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.

article thumbnail

40 Clever 404 Error Pages From Real Websites

Hubspot Marketing

Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. No matter how many resources you put into ensuring your website never goes down. there's always a chance that users could end up here.

article thumbnail

Google Search Ranking Algorithm Update April 13th & 14th (Unconfirmed)

Search Engine Roundtable

There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.

SEO 137
article thumbnail

What Every Marketer Needs to Understand About True Thought Leadership

Influence & Co

Updated on April 27, 2022. Originally published on Nov. 6, 2014. As a marketer, you’re up-to-date on all the latest brand-building techniques. Your company has a killer blog and an airtight social media strategy , and you’re already thinking about how you can use TikTok to connect with your target audience.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

How to Build Trust in Relationships with Content Marketing

CopyBlogger

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.

article thumbnail

What Is A Local Link & How To Find More Local Link Opportunities via @sejournal, @seocounseling

Search Engine Journal

Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.

SEO 142
article thumbnail

10+ Tools To Help With Reusing and Repurposing Content

Content Marketing Institute

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.

Product 135
article thumbnail

23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot Marketing

Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates.

Analytics 144
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.