June, 2015

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The Secret Life of a Social Media Manager

Adobe Experience Cloud Blog

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Why? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.

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5 CMOs On Crafting Your Content Marketing Strategy

Marketing Insider Group

There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately, we’ve got you covered. We spoke to five senior marketers and CMOs and asked them to share their best advice and insights on what their fellow marketers are excelling in, where they’re lacking, what makes a marketer a

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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Let me tell you right off the bat, writing and publishing a book is a lot easier than you think. In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies.

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Why Video Is Crucial to Your Marketing Automation Strategy

Adobe Experience Cloud Blog

Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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[Video] 3 Types of Mobile Messages Marketers Must Know

Adobe Experience Cloud Blog

Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones.

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Solid Identity Data – Unlocking the Secret to Higher Marketing ROI

Adobe Experience Cloud Blog

Author: Joe Ariganello It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Your ad agency came up with a killer campaign and you’re ready to deliver it to your customers and prospects to drive them back to your site to make that purchase. You give your team your best “take it away!

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[Infographic] 7 Steps for SaaS Sales Success

Adobe Experience Cloud Blog

Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Once you’ve white boarded this path you can start to sense and sniff what a deal looks like in the early stages.

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[Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy

Adobe Experience Cloud Blog

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! With the age of mobile marketing upon us, there is not only a whole new slew of possible campaigns for marketers to dig their fingers into, but there’s also a ripe batch of guidelines to familiarize themselves with.

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Drop the “Social” Prefix Already…It’s Just “Selling”

Adobe Experience Cloud Blog

Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009.

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Dear Sales, Marketing Automation Is for You, Too!

Adobe Experience Cloud Blog

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Texts From Marketo: Starting Our Story From Page 1

Adobe Experience Cloud Blog

Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1. At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”.

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Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns

Adobe Experience Cloud Blog

Author: Mike Stocker In the past week alone, I received two emails from companies that were trying to “reactivate” or “re-engage” me as a customer. I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. What Is Reactivation? Reactivation (or re-engagement) is a technique used by marketers to reach out to those people who have previously expressed interest, purchased, or otherwis

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Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions

Adobe Experience Cloud Blog

Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush? As you probably know, these games were wildly successful (and profitable!). They proved, once again, that games are not just for kids. In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits.

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How to Structure Your Organization for Sales and Marketing Alignment

Adobe Experience Cloud Blog

Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting. Creating the right structure between marketing and sales is imperative for proper alignment. This means defining roles in marketing and sales in a way that helps you move leads through the pipeline more effectively.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Various Lifecycle Species: Which One Are You?

Adobe Experience Cloud Blog

Author: Rajiv Kapoor Quiz time!—Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Generate more leads. Do more upselling and cross-selling. Better drive your partner channel to produce revenue. Give up? The answer is a lifecycle process. You may be thinking, “Wait…what is that?!” Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!

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The New Digital Climate: AdTech and MarTech Join Forces

Adobe Experience Cloud Blog

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Why? Because marketers are increasingly in need of tearing down the silos between paid media and engagement marketing that have traditionally been treated as separate.

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Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference

Adobe Experience Cloud Blog

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. Healthcare has loooong been ready for a change, and from the exciting welcome address to Former President Bill Clinton’s closing keynote, it was abundantly clear that the time for consumer empowerment is now.

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Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. Here are some helpful tips on how to engage your interns for maximum growth and effectiveness, and most importantly, how you can help them learn.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!

Adobe Experience Cloud Blog

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base.

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Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Adobe Experience Cloud Blog

Author: Sanjay Dholakia Soon, I’ll be taking off for the South of France, but I will, regrettably—or not regrettably, depending on who you’re talking to—be leaving my speedo at home. Why? The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. The decades-old festival has historically celebrated creativity in the advertising world—and, it happens to take place right on the beach, with cabanas and fancy yacht

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7 Biggest Content Marketing Mistakes And How To Avoid Them

Marketing Insider Group

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some of them. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz).

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3 Steps To Creating Content Like A Journalist

Marketing Insider Group

Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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5 Marketing Lessons From The Sharing Economy

Marketing Insider Group

The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today. New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts.

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Using Purpose-Driven Content To Create Buyer Experiences

Marketing Insider Group

It’s no secret that the information pools that buyers can tap are overflowing. It’s time, however, that we start looking at the customer decision journey with a different perspective and begin focusing on purpose-driven content that creates distinguishing experiences for audiences. For the past few years, we’ve belabored the point that marketers need to map the customer decision journey.

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7 Ways To Get Customers To Love Your Brand

Marketing Insider Group

How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. For example, Old Spice does not merely manufacture deodorant, they also make some of the funniest commercials. Nordstrom does not merely offer a high-end clothing and accessories, they offer dedicated customer service.

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How To Reach Millennials + Moms – The YouTube Formula

Marketing Insider Group

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, and activities.

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How Retailers Use Content to Tie Online And Offline Experiences

Marketing Insider Group

People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded by fellow brand loyalists.

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7 Essential Roles for a Successful Content Marketing Strategy

Marketing Insider Group

All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Understandably when an project is just starting out, its tough to get all the right players involved. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy.

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The Importance Of Market Intelligence For CMOs

Marketing Insider Group

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as watching your customers, though, is keeping an even closer eye on the actions of your competitors. What is Market Intelligence?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.