Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

OCTOBER 25, 2017

It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will […]. The post 7 Simple Ways to Make Your Marketing More Agile appeared first on Marketing Insider Group.

Marketing 162

Marketing Marketers Marketing Strategy 162

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture.

Branding 145

Branding Customer loyalty Customer Product 145

Traackr

OCTOBER 18, 2017

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.

CMO 133

CMO 133

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process.

Event Marketing 73

Event Marketing CMO CRM Marketing 73

Marketing Insider Group

OCTOBER 23, 2017

Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […]. The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group.

Marketing 161

Marketing Marketers Branding Content Marketing 161

Hubspot Marketing

OCTOBER 31, 2017

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.

eBook 144

eBook Millennials Customer Branding 144

Traackr

OCTOBER 11, 2017

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

Influencer Marketing 84

Influencer Marketing Marketing Marketers 84

Content Marketing Institute

OCTOBER 29, 2017

Almost eight years ago to the day was one of the worst days of my life. The business I had started 2.5 years earlier was on its last leg. It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills. The downtrend was apparent, but on this day … nail met coffin.

Content Marketing 111

Content Marketing Marketing Marketers Communications 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

OCTOBER 31, 2017

9 Tips to Improve Your Content written by John Jantsch read more at Duct Tape Marketing. Allow me to let you in on a little secret. You don’t have to be the best writer in the world to produce effective content, but you do need to create that content if you want to be a successful marketer, so it’s important you do what you can to improve your content writing.

Branding 70

Branding Marketing Marketers Content Marketing 70

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, I instantly go into pro-active problem-solver mode : “How will this change things for our team?

User-Generated 134

User-Generated Thought Leadership Marketing Marketers 134

Marketing Insider Group

OCTOBER 30, 2017

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

Market Trends 111

Market Trends Video Marketing Marketing Marketers 111

Hubspot Marketing

OCTOBER 19, 2017

Hi. I'm Nick, and I'm new to the HubSpot Marketing Blog. But I'm not new to HubSpot. I've been working at HubSpot for over a year now, and in that time, I've created more than 50 videos for HubSpot's Facebook page. And over the last year, we've grown our organic Facebook video views by nearly 250%. We used a lot of different content creation strategies to change our approach to Facebook videos, and knowing specifically what to track -- and why -- was a critical part of measuring our success and

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Management Branding Marketing Marketers 134

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Traackr

OCTOBER 17, 2017

Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle.

Influencer Marketing 86

Influencer Marketing Marketing Marketers 86

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. . What about those less-than-obvious brands?

Branding 111

Branding Gen Z Education Millennials 111

Rock Content

OCTOBER 19, 2017

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess. Seriously, though, having worked with some fantastic Project Managers throughout my career in content marketing and technology, I now know their importance to, really, all content marketing projects – large or small.

Management 69

Management Content Marketing Marketing Marketers 69

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, and taking everything else with it.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

OCTOBER 2, 2017

What makes a brand’s content distinctive? If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. Sephora’s use of user-generated content – their Beauty Insider Community is impressive […].

Marketing Strategy 111

Marketing Strategy Content Marketing Branding User-Generated 111

Duct Tape Marketing

OCTOBER 20, 2017

10 Offline Marketing Tips to Boost Your Online Brand written by Guest Post read more at Duct Tape Marketing. Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts.

Branding 69

Branding Marketing Marketers Advertising 69

Traackr

OCTOBER 5, 2017

Identifying which beauty influencers you want to work with can be challenging. Here are 3 ways to find influencers based on contextually relevant topics.

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Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative.

Food 111

Food Customer Journey Analytics Content Marketing 111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Zumvu

OCTOBER 16, 2017

If you are looking for an affordable way to get your new business online, whether that be for a yoga store or selling homemade gifts, you will be able to set up your online shop with ease by taking advantage of WordPress and WooCommerce.

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Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI.

Real Estate 134

Real Estate Thought Leadership Retail Advertising 134

Marketing Insider Group

OCTOBER 10, 2017

What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […]. The post 4 B2B Content Marketing Strategy Examples with Serious Vision appeared first on Marketing Insider Group.

Marketing Strategy 108

Marketing Strategy Content Marketing Marketing Marketers 108

Rock Content

OCTOBER 16, 2017

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey. This is where you’ll also get insight into what to expect from the day-to-day Scribbler life and advice on how to be successful during the recruitment process.

Energy 0

Energy Finance Fashion Retail 0

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

OCTOBER 2, 2017

10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All Time written by John Jantsch read more at Duct Tape Marketing. Whoa. This is a bold statement, but hear me out. I have been earning a living from search engine optimization for over 12 years and I’ve tried every tactic at one time or another. Ever since Google started dropping algorithmic bombs around 2011 (think Panda, Penguin, and so on), SEO industry behavior has changed.

Content Marketing 58

Content Marketing SEO Education Marketing 58

Content Marketing Institute

OCTOBER 11, 2017

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one of my clients). Some key findings: 71% of marketers say that less than half of their content is being consumed. 71% of marketers say that less than half of their #content is bei

SEO 108

SEO B2C Marketing Marketers 108

Zumvu

OCTOBER 27, 2017

Starting your own small business is no doubt a life-changing decision. And although owning a business is an amazing journey, it can be a rocky road as well.

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Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, nearly half of the marketers surveyed (48%) said that finding the appropriate tools to enable them to engage with customers is the biggest challenge th

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail