Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .

Customer Journey 174

Customer Journey Transform Customer Thought Leadership 174

Diggity Marketing

AUGUST 16, 2020

In reply to Justin Barracosa. Great question Justin. Let’s say you want to rank for “Best Golf Clubs”. An example of an EMD would be bestgolfclubs.com. In this example, the main keyword that the site wants to rank for is “Best Golf Clubs”. This keyword is not something exclusive to this domain. It is an existing search term, AND has the intent of people looking for golf club recommendations.

SEO 130

SEO Branding Marketing Marketers 130

Hootsuite

AUGUST 31, 2020

For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!). But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Any long and unwieldy website address can be reduced to just a few characters in the click of a button.

Transform 145

Transform Analytics User-Generated Management 145

Content Marketing Institute

AUGUST 27, 2020

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.

SEO 145

SEO Content Marketing Marketing Marketers 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

AUGUST 26, 2020

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.

Price 145

Price Education Customer Communications 145

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After all, what’s the ultimate goal of content marketing?

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Hubspot Marketing

AUGUST 21, 2020

The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I've been buying for years. I didn't think twice about it. I made the purchase on auto-pilot. I didn't consider testing out a different brand, or purchasing one from another retailer. Toothpaste, as it turns out, is known as a "convenience good", which matches my buying behavior.

Product 145

Product Price Retail Marketing 145

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success. It also gives you the info you need to prove and improve your social media ROI.

Analytics 145

Analytics Marketing Marketers Thought Leadership 145

Content Marketing Institute

AUGUST 12, 2020

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Neil Patel

AUGUST 22, 2020

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.

SEO 145

SEO Digital Marketing Customer Marketing 145

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

AUGUST 15, 2020

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. The post How to Integrate Content Marketing & SEO appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing SEO Marketing Marketers 145

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”.

Manufacturing 143

Manufacturing Marketing Marketers Transform 143

Hubspot Marketing

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness.

Branding 144

Branding Transform Food Retail 144

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. It can be limited to a single network, or take place across multiple social media platforms.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

AUGUST 6, 2020

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content Marketing Vocabulary appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Neil Patel

AUGUST 18, 2020

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Analytics 145

Analytics Management Place Customer 145

Search Engine Journal

AUGUST 2, 2020

Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples. The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal.

Marketing 145

Marketing Marketers Content Marketing 145

Sprout Social

AUGUST 19, 2020

With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey.

Communications 142

Communications User-Generated Branding Product 142

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hubspot Marketing

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success.

Finance 143

Finance Market Trends Market Research Marketing Plan 143

Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Content Marketing Institute

AUGUST 5, 2020

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Journal

AUGUST 15, 2020

Publishing blog posts or articles on your own website isn’t good enough. Here are 20 more places where you can, and should, share your content. The post 20 Places You Should Be Sharing Your Content via @_kevinrowe appeared first on Search Engine Journal.

Place 145

Place Content Marketing Marketing Marketers 145

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees.

Non-Profit 142

Non-Profit User-Generated Thought Leadership Analytics 142

Rock Content

AUGUST 7, 2020

If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms. But how to make sure that the site is well protected? How to have a good WordPress security?

User-Generated 142

User-Generated Management Digital Marketing Product 142

Hootsuite

AUGUST 18, 2020

Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

Digital Marketing 145

Digital Marketing Marketing Strategy Content Marketing Marketing 145

Neil Patel

AUGUST 11, 2020

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….

SEO 145

SEO User-Generated Product 145

Search Engine Journal

AUGUST 11, 2020

There's so much focus on creating content that it's easy to forget the other steps of the content marketing process. Here's a regular reminder. The post The 6 Elements of the Content Marketing Process via @thatbberg appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Marketing Marketers 144

Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

Health 140

Health Product Digital Marketing Branding 140

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail