February, 2017

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How to Write a Case Study: The Ultimate Guide & Template

Hubspot Marketing

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

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The Next Generation of Influencer Marketing

Adobe Experience Cloud Blog

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing and not truly building a relationship or offering a value exchange to the people you i

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016.

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The Psychology of Colors in Content Marketing

Marketing Insider Group

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Live Content is Rising in Popularity

Duct Tape Marketing

Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing. At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy.

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Animated Video Creation Tools and Software for making Videos

Zumvu

Creation of videos is no longer a difficult task. You need not require any technical knowledge as well to create impressive videos to promote your brand or product.

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4 Delicious Recipes to Sweeten up Your Marketing

Adobe Experience Cloud Blog

Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Whether you’ve been looking forward to Valentine’s Day all year or it’s just another day on your calendar, I figure one thing everyone welcomes are the sweet treats the holiday brings. While I was searching for my favorite sugar cookie recipe this weekend, it got me thinking about all of the ingredients that go into a successful marketing strategy.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.

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How to Master Social Media Marketing in 2017

Marketing Insider Group

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.

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Introducing the Content Marketing Maturity Map

Rock Content

Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons: Stonehenge represents the initial, beginner level of maturity – reactive content marketing – because the cobbled-togetherness of the landmark reflects a

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Best Presentation Software amp;amp; Tools to impress your audience

Zumvu

Be it the board room, conference room, meeting, interactive presentation is one of the most powerful medium to deliver information about a particular business.

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Speaking, Storytelling, and Making Sense of the World

Duct Tape Marketing

Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tamsen Webster. Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human.

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Make the Shift from Automation to Engagement Marketing

Adobe Experience Cloud Blog

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These changes will significantly impact buyers and sellers in an era where everyone and everything is connected.

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How to Do an Instagram Audit in 60 Minutes or Less

Sprout Social

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. The problem most brands run into is figuring out where to start.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is Your Content Fresh Enough to Attract Google?

Marketing Insider Group

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google?

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13 Web Design Trends to Watch in 2017

Hubspot Marketing

The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on.

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How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

Rock Content

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better. All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentat

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Must Have Homepage Elements

Duct Tape Marketing

Must Have Homepage Elements written by John Jantsch read more at Duct Tape Marketing. Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user experience that they are used to, but you simply cannot design a website at the expense of content and

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Value Selling Tools to Move Leads Down the Funnel

Adobe Experience Cloud Blog

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity.

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How to Write a Successful Social Media Proposal: Free Template Included

Sprout Social

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template.

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Is Influencer Marketing 2017’s Most Trendy Trend?

Marketing Insider Group

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. The post Is Influencer Marketing 2017’s Most Trendy Trend?

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How to Protect Your Company’s Reputation on Social Media

Adobe Experience Cloud Blog

Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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5 Steps to Market to a New Vertical

Adobe Experience Cloud Blog

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them.

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3 Account-Based Marketing Mistakes You Can’t Afford to Make

Adobe Experience Cloud Blog

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. But how do you ensure your strategy is headed in the right direction?

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Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other

Adobe Experience Cloud Blog

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Ways Demand Generation Marketing Is Like Football

Adobe Experience Cloud Blog

Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You need to learn how to play in the scorching sun (think Miami) and adjust to the bitter cold a week later (think Green Bay). You get hit with a blow when you least expect it and need to dash to an opening that presents itself.

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5 Myths About Sales and Marketing Alignment Debunked

Adobe Experience Cloud Blog

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job. Let’s get a myth out of the way right off the bat: we don’t hate each other!

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11 Tips for Starting a New Sales Role

Adobe Experience Cloud Blog

Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. Quietly, you resolve to outsell them all. But once you create your new Outlook signature (no.jpg images now, that’s a rookie mistake) and open a fresh spreadsheet, people begin joking “When’s

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How Digital Connectivity Impacts Marketing Teams

Adobe Experience Cloud Blog

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. “Can we connect these software platforms?”. “Stay connected on the move!”. “Connect with us on Facebook.”.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.