August, 2017

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7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group.

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How to Build a Vibrant Community on Twitter with Madalyn Skylar

Adobe Experience Cloud Blog

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base. In this blog, we’ll cover Madalyn Skylar’s advice on building a vibrant community on Twitter from a recent #marketochat.

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The Many Faces of Top Dreamforce Influencers | Traackr

Traackr

Who leads the Dreamforce conversation? Discover the top influencers leading conversations around Salesforce's Marketing Cloud, Sales Cloud and Service Cloud.

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How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

Rock Content

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually use content marketing strategies to help themselves continue to build their own audiences.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Master These 3 Things and Your SEO Plan Will Come Together

Duct Tape Marketing

Master These 3 Things and Your SEO Plan Will Come Together written by John Jantsch read more at Duct Tape Marketing. Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. You should have the ability to handle SEO on your own, or at least be able to find somebody that is reputable and not just trying to rip you off.

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7 Smart Ways You Can Avoid Google Penalty!

Zumvu

It is the era of technology and internet advancement and you might take these things easily and effectively. One of the best resolutions to make this year is to take your search engine optimisation (SEO) to the next level.

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What Innovative Marketers Can Learn From Taylor Swift

Adobe Experience Cloud Blog

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars.

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11 Experts React to Influence 2.0: The Future of Influencer Marketing | Traackr

Traackr

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.

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7 SEO Metrics That Every Marketer Should Pay Attention To

Rock Content

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you can extract insight from it that will help drive your business forward. The best way to do this is to streamline the information you’re looking at to be only the most relevant and useful figures to your overall business goals.

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8 Ways to Make Better Live Videos on Social Media

Duct Tape Marketing

8 Ways to Make Better Live Videos on Social Media written by Guest Post read more at Duct Tape Marketing. As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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25 More Ways To Grow Your Blogamp;rsquo;s Traffic Without Google Search

Zumvu

When it comes to growing a blog, it is the search engine giant Google that apparently plays the key role, right? Wrong! The survival of your blog in this World Wide Web is not only depended on Google.

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14 Reasons Your Business Desperately Needs a Content Marketing Strategy

Marketing Insider Group

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […].

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How to Create Quality Blog Posts Surprisingly Rapidly

Adobe Experience Cloud Blog

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare.

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The 5 W Model for CMOs: Evolving from Tactical to Always-On Influencer Marketing | Traackr

Traackr

In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content marketing workflow: Should we do native video on LinkedIn now?

Rock Content

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn. Then I started thinking about how many of my clients, and also I, would want to integrate native LinkedIn video into our content marketing strategies.

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Weekend Favs August 5

Duct Tape Marketing

Weekend Favs August 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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25 Highly Effective Ways To Collect Leads Using Your Blog

Zumvu

Gone are the days when blogging was considered as a mere hobby. With the ever-increasing competition in the business world, it has now become one of the key sources of revenue generation.

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6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud

Adobe Experience Cloud Blog

With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise.

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Meet the Most Engaging and Niche Influencers at #SMMW17 | Traackr

Traackr

We dive into the Traackr platform to understand who the most engaging and niche topic thought leaders are at Social Media Marketing World (SMMW) this year.

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A CMO Guide: How to Get your Teams to Tell Better Stories

Rock Content

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique. Highly relevant. I’m really glad more and more executives are realizing the importance of developing these skillsets in their teams.

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5 Copywriting Tips That Will Explode Your Sales

Duct Tape Marketing

5 Copywriting Tips That Will Explode Your Sales written by Guest Post read more at Duct Tape Marketing. Regardless of size and stature, all businesses have one thing in common: they all rely on words to sell. No matter what your product or service is (or how good it is), you’ll need to communicate the value of what you’re selling effectively if you are to make money.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot Marketing

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right.

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Permission Marketing: Love it or Hate it?

Marketing Insider Group

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it?

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Perfect your Post-Click Experience to Boost ROI

Adobe Experience Cloud Blog

Imagine you’re a restaurant and you hire a sign spinner to stand out front and welcome guests inside. And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. He’s witty, he’s gregarious, and he talks hordes of people into coming through your doors … only for them to find out that the food’s no good and walk right back out.

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10 Ways To Future-proof your Influencer Marketing Program | Traackr

Traackr

A professional services executive puts on her consulting hat and shares 10 actionable ways to unbeatable influencer marketing during these times of change.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How We’ll Create Some Good Content Marketing Workflows Together

Rock Content

Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years. Unfortunately, the latest iterations of organizational storytelling seems to make processes harder , more cumbersome and sometimes even obstructionistic than ever before.

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How to Develop Content for Every Stage of the Customer Journey

Duct Tape Marketing

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. As the core of your strategy, you can not view content as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy.

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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Hubspot Marketing

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.

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20 Signup Form Optimization Techniques for More Sales Leads

Marketing Insider Group

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.