November, 2015

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Effective B2B Marketing Leaders Do This

Marketing Insider Group

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

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[Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation

Adobe Experience Cloud Blog

Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Later in the day, there is a fresh grilled halibut lunch, engaging meetings, and then you are out of the office by 5pm to drink wine, work out, or chill with the fam.

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A Long List of Social Media Advertising Stats

Hootsuite

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.

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INFOGRAPHIC: Marketers vs. Creatives

Rock Content

Great marketing requires a lot more than great ideas. The best strategy in the world won’t amount to much if marketers aren’t able to bring their concepts to life. Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content.

Marketing 101
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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In Order to Scale You Must Be Obsessed with Delegation

Duct Tape Marketing

In Order to Scale You Must Be Obsessed with Delegation written by John Jantsch read more at Duct Tape Marketing. The difference between someone that thinks they are a business owner and someone that thinks they are an entrepreneur is one of mindset mostly. A business owner looks at the work to be done and asks – how can I get all of this done? An entrepreneur looks at the same work and ponders – how can I get someone else to do all of this?

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How to Build an All-Star Mobile Force

Adobe Experience Cloud Blog

Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.

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How to Avoid Sales Fatigue—The Hidden Productivity Killer

Adobe Experience Cloud Blog

Author: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves. With my background in wilderness Search and Rescue, I liken this to going for a very long hike: You’d assume that by not stopping, you’d go faster and further.

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Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Adobe Experience Cloud Blog

Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing.

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[Infographic] How to Form Your Digital Advertising Team

Adobe Experience Cloud Blog

Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. All marketing teams should think of it this way—and digital advertising teams are no exception.

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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business in Q4 can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Lessons from Adele: How to Take Your Customers Along with You to the Other Side

Adobe Experience Cloud Blog

Author: Michael Powers Ladies and gentlemen—stop everything you are doing. She. Is. Back. Today is the day we’ve all been waiting for (or at least I have). After three long years since her last musical masterpiece—the James Bond theme song for Skyfall—Adele is back. If you’re like me, you’ve been waiting in anticipation for the release of her new album, 25, which dropped worldwide today.

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Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer Nurturing

Adobe Experience Cloud Blog

Author: Elaine Ip Halloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season of the year , with advertisements hitting consumers left to right. From those eagerly anticipated holiday sales to Black Friday or Cyber Monday, consumers are receiving floods of communication every day.

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3 Ways for B2B Marketers to Invest in Customer Retention

Adobe Experience Cloud Blog

Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. And just like investing, it’s extremely easy to get caught up in the exciting day-to-day fluctuations while neglecting the long-term picture. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing.

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The Lost Art Of Marketing? 25 Ways To Retain Your Customers

Marketing Insider Group

What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just […]. The post The Lost Art Of Marketing?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2B Marketing Insider Is Now Marketing Insider Group

Marketing Insider Group

Almost exactly five and a half years ago, I launched the B2B Marketing Insider blog with an introduction on “Why Am I In Marketing?” I talked about how I thought Marketers were too focused on selling stuff and how we often forget to simply focus on helping customers. I also talked about how I was […]. The post B2B Marketing Insider Is Now Marketing Insider Group appeared first on Marketing Insider Group.

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15 SEO Tips And Tricks To Improve Your Content Marketing

Marketing Insider Group

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?” Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches […].

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So how do you keep up with the times? Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1.

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5 Ways Improv Can Improve Your Sales Game

Adobe Experience Cloud Blog

Author: Chris Gillespie Improv is a form of comedy that revels in off-the-cuff honesty. I started taking Improv classes as a substitute for toastmasters to practice public speaking and got completely addicted because it’s the complete opposite of a stale, pre-rehearsed performance; it’s zany and free-flowing. Instead of gavels and podiums, Improv delivered imagination and laughter.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Ways to Uncover Powerful Website Analytics

Adobe Experience Cloud Blog

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? A good definition I often use is “The qualitative and quantitative analysis of your website and your competitors’ websites for the continuous optimization of business outcomes for all channels, both online and offline”.

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How To Be Seen Online

Marketing Insider Group

You’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. You want to show that you’re making a huge impact. Here’s how to get there (no side eye required): 1. Build a strong […]. The post How to Be Seen Online appeared first on Jessica Ann Media.

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10 Key Ingredients To Insanely Shareable Content

Marketing Insider Group

Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to […]. The post 10 Key Ingredients To Insanely Shareable Content appeared first on Marketing Insider Group.

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Are You Missing The Most Important Audience For Your Content Marketing?

Marketing Insider Group

All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. – William Shakespeare A few years ago I worked with a telecom company that struggled to get traction with its audience. “We have […]. The post Are You Missing The Most Important Audience For Your Content Marketing?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

Rock Content

Producing good content can be hard. That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out. Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute).

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Top 5 social media video tutorials available online

Rock Content

If you think of the Internet as a giant school, video represents the ultimate classroom experience. The one where you brought an apple for the teacher and everybody else forgot. The one where you got an A+ and everyone else eked by with a B. That’s especially true for content managers, who are constantly trying to stay abreast of the latest trends in social media marketing—not to mention a variety of other categories.

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Inside Out: Why Sadness Is The Key to Happy Shareable Content

Marketing Insider Group

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]. The post Inside Out: Why Sadness Is The Key to Happy Shareable Content appeared first on Marketing Insider Group.

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5 Ways Nonprofits Can Improve Their Content Marketing

Marketing Insider Group

While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. Startups are no different. You’ve got your product or you’ve got your service, but […]. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group.

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7 Steps To Globalizing Your Content Marketing Program

Marketing Insider Group

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses. According to a recent study.

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Introducing Company Workspace and Pro plan: A faster and easier way to create great content

Rock Content

Creating visual content can be hard. You’ve got to brief your creative team, loop in other stakeholders, work through feedback and iterations, watch out for version control issues, nail the branding, and keep your audience in mind the whole time. But we think there’s an easier way! A big part of our success has come from making content creation as efficient and painless as possible.

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How To Be Seen Online

Marketing Insider Group

You’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. You want to show that you’re making a huge impact. Here’s how to get there (no side eye required): 1. Build a strong […]. The post How To Be Seen Online appeared first on Marketing Insider Group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.