July, 2019

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019.

Gen Z 145
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The 5 Things Salespeople Need to Build Their Personal Brand

Adobe Experience Cloud Blog

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.

Branding 134
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How to Track and Improve Your Rankings Without Spending Money

Neil Patel

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.

SEO 112
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How to Bulk Schedule Social Media Posts (Up to 350!) and Save Time

Hootsuite

Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. A good bulk schedule tool makes daily posting more efficient and takes the worry out of keeping up with your content calendar. Each day, you know exactly how many posts will go out and when.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading → The post 7 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

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The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business? In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Analytics 107

More Trending

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Email Isn’t Dead; You’re Just Doing It Wrong

Adobe Experience Cloud Blog

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

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New Study: What 100 Social Media Followers Are Really Worth

Neil Patel

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns.

Promotion 111
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Content Is NOT the Same as Content Marketing

Content Marketing Institute

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing. Continue reading → The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group.

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How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

Hubspot Marketing

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.

Gen Z 141
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8 Myths About Marketing Automation

Adobe Experience Cloud Blog

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis.

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9 social media video ideas that engage customers

Sprout Social

The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand.

Customer 103
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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15 Free Social Media Training Courses and Resources

Hootsuite

Social media training courses are a great way for digital marketers to level up their skillset. It’s true, a lot of answers can be found on Google these days. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. But earning a few extra social media education credentials will spruce up your resume when “I-read-this-online-somewhere” can’t.

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2020 Content Marketing: What’s Clear and What Needs to Be in Focus

Content Marketing Institute

If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry. Continue reading → The post 2020 Content Marketing: What’s Clear and What Needs to Be in Focus appeared first on Content Marketing Institute.

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A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for […].

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Community Managers: What They Do & How to Be a Great One

Hubspot Marketing

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn't the only platform that rewards audience engagement, either.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Ways SaaS Providers Can Prevent Customer Churn

Adobe Experience Cloud Blog

As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.

Customer 133
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[Infographic] The 2019 Email Client Market Share

Litmus

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect you

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In Transit to Influencer Marketing: Interview with Travel Vlogger Haley Dasovich I Traackr

Traackr

Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.

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7 Social Media Metrics That Should Really Matter to Your Brand

Content Marketing Institute

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter. Continue reading → The post 7 Social Media Metrics That Should Really Matter to Your Brand appeared first on Content Marketing Institute.

Branding 111
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group.

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How to Identify & Work With the Best Brand Influencers for Your Business

Hubspot Marketing

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. That's the thing about influencers -- you follow them for a reason, so you don't mind interacting with their sponsored content.

Branding 138
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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

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Make the most of your Sprout trial

Sprout Social

Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Prove Your Marketing Team’s Value

Pam Didner

A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing. Why does she need my help?

Finance 79
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What Content Really Engages? The Inside Scoop From 30 Marketers

Content Marketing Institute

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages? The Inside Scoop From 30 Marketers appeared first on Content Marketing Institute.

Marketing 111
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8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […]. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group.

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Email Accessibility: 5 Tips for Writing Email Copy for Everyone

Litmus

There’s a misconception that implementing email accessibility is hard. Many marketers think that you need coding skills to make your emails more inclusive. . But it’s not only the code behind emails that affects accessibility, although that is important. A lot of the time, revisiting email copy can greatly improve the experience for subscribers. Ensuring your copy is readable and easy to understand goes a long way in making your campaigns more accessible.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.