Adobe Experience Cloud Blog
AUGUST 28, 2013
'Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. We have tested subject lines, messaging, personalization, from lines, and the list goes on and on. So, what have we found to be the most effective?
Marketing Insider Group
AUGUST 20, 2013
'The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Here are 29 quotes on the future of business, technology and the world economy I was able to find through a combination of sources including some of the best slideshare decks, economic studies and research reports out there.
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Duct Tape Marketing
AUGUST 1, 2013
'5 Reasons Why Every Business Must Be a Learning Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeff Cobb – Enjoy! Flickr photo credit DaveBleasdale. We are living in a golden age for “self-directed” learning. The Internet has empowered us to search and find information on nearly any topic imaginable, exchange knowledge with experts around the globe, and eve
Adobe Experience Cloud Blog
AUGUST 27, 2013
'Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Enjoy the exciting activities available in Republic of Lead Management, relax in style on the island of CRMica, and be part of the hustle and bustle in the United States of Lead Generation.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
AUGUST 26, 2013
'Author: Mike Telem Account-Based Marketing (ABM) has been growing in popularity recently and it’s easy to see why. It puts the spotlight on marketing’s ability to land the big “Sales Whales”–those key target accounts that Sales is dying to land. By focusing marketing efforts on the accounts most likely to generate revenue or meet other strategic goals, ABM helps marketers to scale growth and revenue by generating marketing-sourced deals.
Adobe Experience Cloud Blog
AUGUST 23, 2013
'Author: Dayna Rothman I have to make a confession. I am a Gmail user and I like the new tabbed inbox. Not because I am trying to ignore emails that come from mailings I subscribe to, but because now I can be organized and achieve “inbox zero” in my primary tab (even if it is not a true “inbox zero” as my other tabs are overflowing). And I like that I can now parse my emails out based on my primary email connections, social updates, and promotions.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 15, 2013
'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me. I told him that they would say I’m sarcastic, loyal, and caring. Intrigued by this question, as an experiment I recently asked my best friend for three words that she would use to describe me. She said, “ambivalent, flirty, and hardworking”. I wanted to share this experience not because I want the world to know my friend thinks I bat my eye lashes at anything that moves–but I want to focus on
Adobe Experience Cloud Blog
AUGUST 14, 2013
'Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”. For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities.
Adobe Experience Cloud Blog
AUGUST 13, 2013
'Author: Kelly Jo Horton (@kellyjohorton) I recently spoke on a panel at the Inbound Marketing Summit (IMS) in San Francisco, and one of the questions to the panel was, “What skill set should you be hiring to create your inbound marketing dream team?” The other two panelists and I agreed that the needed skill sets have changed over the past few years, and you need a more diverse team to be successful.
Adobe Experience Cloud Blog
AUGUST 12, 2013
'Author: Raymond Coppinger I was listening to some old performances on KEXP , (the most awesome radio station on the planet) when I came across a set by Macklemore , the rapper from Seattle who has, with the help of the Internet of course, carved out a hugely successful career. At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous; “Spread it, get it out there to the people – then go play&#
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
AUGUST 20, 2013
'Author: Rajiv Kapoor This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This is written based off of what I have seen working as a senior consultant for Marketo. We have had marketing automation for 6 months, and I know we are only using a fraction of what it is capable of.
Adobe Experience Cloud Blog
AUGUST 1, 2013
'Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. Savvy interactions can deepen customer relationships, inspire new ones, nurture and convert leads, and strengthen brand awareness.
Adobe Experience Cloud Blog
AUGUST 7, 2013
'Author: Jon Miller Buyers today are empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.
Adobe Experience Cloud Blog
AUGUST 9, 2013
'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce. All efforts suggest an automation win.
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Adobe Experience Cloud Blog
AUGUST 8, 2013
'Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. We asked our top influencers the following 4 questions: 1. What is your advice for creating engaging email marketing campaigns and content? The biggest thing about creating engaging email marketing campaigns and content is to know your audience and tailor your content to that audience.
Adobe Experience Cloud Blog
AUGUST 5, 2013
'Author: Raymond Coppinger OK, so I have a confession to make–I am (still) a massive West Wing fan. I know, I know that show ended about 7 years ago and I am a dinosaur. While I sit with friends over coffee and they discuss the latest series of Game of Thrones–I sit there nursing my tea wishing it was cool to say that I wish I were a member of President Josiah Bartlett’s staff.
Adobe Experience Cloud Blog
AUGUST 6, 2013
'Author: Dayna Rothman Meet Dan. Dan walks into the office on Monday morning knowing full well that his budget is due into finance by end of the day. But Dan has struggled all month to get a complete picture of what his marketing team has spent. Dan thinks about how he is going to figure this all out and he is filled with dread. To top it all off Dan is stuck in spreadsheet hell.
Marketing Insider Group
AUGUST 6, 2013
'Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
AUGUST 1, 2013
'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I think visual content will play a much more prominent role in the future of marketing as more and more of us look for quick, consumable chunks of content.
Marketing Insider Group
AUGUST 15, 2013
'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. And so the Rock theme of the event this year was just a natural fit.
Marketing Insider Group
AUGUST 29, 2013
'I was recently honored to be asked by IDG Connect to participate in their “20 Questions” CMO series. They asked me questions to understand who is the person behind the B2B Marketing Insider blog. The questions range from where I was born, to my favorite song, to what makes for great marketing and more. While I would normally never devote a blog post to being all about me, I thought some of you might be interested to get a little bit more background on the guy behind the blog.
Duct Tape Marketing
AUGUST 26, 2013
'Why Outbound Marketing Has Never Been More Effective written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil. photo credit: The Eggplant via photopin cc.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
AUGUST 12, 2013
'How to Make Your Time on Google+ Pay written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing So far Google+ has taken a back seat to other networks, such as Facebook, with all but the most Internet enthused and those in tech related fields. But, I believe Google+ holds some hidden opportunities precisely for this reason. photo credit: Thomas Hawk via photopin cc.
Duct Tape Marketing
AUGUST 8, 2013
'3 Marketing Strategies You Haven’t Tried written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Josh Kaufman – Enjoy! Photo credit: LollyKnit. Every business owner knows that attracting the attention of the right client at the right time is an essential part of building a thriving business.
Duct Tape Marketing
AUGUST 7, 2013
'People Don’t Share Brochures, They Share Stories written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jonah Berger. We don’t always think of something that’s contagious as such a good thing. When it comes to marketing these days, however, it’s a very good thing. Getting something catch on or “go viral” is one of the most powerful forms of marketing. photo credit: ~ Pil ~ via photopin cc.
Duct Tape Marketing
AUGUST 20, 2013
'How to Use Social Media in Sales written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus. photo credit: BTO – Buy Tourism Online via photopin cc Many sales people don’t fully understand the power of social networks in the sales process or they relegate to s
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
AUGUST 30, 2013
'Why Landing Pages Are a Must written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing September 19th I’m hosting a free webinar titled - “How to Quickly Grow Your Email List, Dramatically Increase Your Conversions and Skyrocket your Sales and Profits.” with LeadPages founder Clay Collins (Sign up at the bottom of this post.). photo credit: AHMED… via photopin cc.
Duct Tape Marketing
AUGUST 27, 2013
'How To Extend Facebook With New Embedded Posts Feature written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Facebook recently rolled out a new feature to all users. The feature is called Embedded Posts and works much like the embedding feature from content networks such as YouTube. The feature is currently working on both personal profile posts and pages.
Duct Tape Marketing
AUGUST 8, 2013
'3 Essentials for Increasing Content Exposure written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Justin Belmont – Enjoy! Photo credit: bigstock. So you’ve read about content marketing and why it matters. You’ve written and rewritten everything so that it sounds better.
Duct Tape Marketing
AUGUST 22, 2013
'Do You Know What Your Customers Are Really Saying? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeannie Walters - Enjoy! photo credit: theparadigmshifter. With social media so readily available, small and big businesses are setting up listening posts to hear what customers, prospects and members of their community are saying about their brands.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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