Adobe Experience Cloud Blog
JANUARY 26, 2011
by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones.
Marketing Insider Group
JANUARY 6, 2011
You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.
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Adobe Experience Cloud Blog
JANUARY 14, 2011
by Maria Pergolino Traditionally, marketing forecasts haven’t held as much weight as sales forecasts in the eyes of the CEO. This is beginning to change as more companies are looking beyond the traditional sales cycle and more at an overall revenue cycle. However, to stand out and catch the eye of executives, marketing must rely on a forecast that uses analytical rigor and a deep understanding of how prospects move through the revenue cycle.
Adobe Experience Cloud Blog
JANUARY 28, 2011
by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Lack of C-level buy-in (11%). Producing a variety of content (9%). No answer (3%). In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
JANUARY 6, 2011
by Josh Aberant These are exciting times in privacy. The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. At the start of December the FTC came out with their privacy review report and recommendations. With the release of this report , the FTC started championing a Do-Not-Track List among other initiatives.
Adobe Experience Cloud Blog
JANUARY 11, 2011
by Phil Fernandez As the economy finally starts to turn in a more positive direction, I find it interesting the different reactions I have heard from various friends and colleagues. In particular, I have heard several folks recently tell me that this new optimism perhaps offered the chance to take a bit of a “breather”. I couldn’t disagree more strongly!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JANUARY 19, 2011
by Josh Aberant Online privacy is changing in the US. Yes, it’s finally happening. Have no doubt, there’s going to be more government regulation and there’s going to be more industry self-regulation. The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011.
Adobe Experience Cloud Blog
JANUARY 12, 2011
by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization. I thought I would share a summary of the paper and get your ideas as well.
Adobe Experience Cloud Blog
JANUARY 12, 2011
by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization. I thought I would share a summary of the paper and get your ideas, too.
Adobe Experience Cloud Blog
JANUARY 27, 2011
by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch. Luckily, Marketo had the chance to capture this event live.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
JANUARY 7, 2011
by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit. A social media audit can be a tremendously large undertaking, but it doesn’t have to be. In short, your audit should evaluate the performance of marketing, sales, customer support, and product management.
Adobe Experience Cloud Blog
JANUARY 13, 2011
by Katie Byrnes Marketo’s third installment of definitive guides is The Definitive Guide to Lead Scoring. Over the course of the next few weeks we will be doing a series of posts on lead scoring. Not only will these posts introduce you to the concept of lead scoring but will also provide the top tips, techniques, tactics and case studies that will transform your practices.
Adobe Experience Cloud Blog
JANUARY 24, 2011
by Phil Fernandez Just this past week I heard an NPR/MarketWatch piece on how the nation’s surprisingly robust retail sales data were causing economists to believe that the much hoped for “virtuous cycle” was finally starting to kick in. A virtuous cycle is a complex of events that reinforces itself through a feedback loop that eventually creates positive results (a “vicious circle” is essentially the same thing, but on the negative side).
Adobe Experience Cloud Blog
JANUARY 25, 2011
by Katie Byrnes In a recent webinar, Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It , Ken Moorhead and Isaac Pellerin from Compendium discussed how Revenue Cycle Anlalytics helps them prove marketing’s impact on revenue to their organization. Download the webinar , check out the quick summary below, or download the slides from SlideShare to see firsthand how Compendium leverages analytics tools such as the Revenue Cycle Explorer and the Revenue Cycle Mo
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
JANUARY 18, 2011
by Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? You mean you didn’t remember everything ? Not to worry. Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. In this session, A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales , Jon Miller, VP of Marketing at Marketo, explains what marketing automation is, why lead nurturing and lead scoring is es
Adobe Experience Cloud Blog
JANUARY 18, 2011
by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. In this sales session, Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness , Bill Binch, SVP of Sales at Marketo, and a panel of sales professionals tackl
Marketing Insider Group
JANUARY 11, 2011
. That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster.
Marketing Insider Group
JANUARY 20, 2011
Ever wonder just how big the internet is? Or how much data is shared by web users across the world? Well Pingdom , a Swedish company that provides website monitoring, has the answers for you. The company culled through reams of research reports and statistics – all perfectly sourced. And if you’re anything like me and you need lots of empirical data to use as a business case for your grand B2B Marketing plans , then this data will certainly be useful.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
JANUARY 27, 2011
“Be the change you want to see in the world&# is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine. Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I have always tried to follow Gandhi’s advice to drive both professional and personal goals.
Marketing Insider Group
JANUARY 18, 2011
Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch&# , the answer is a resounding “yes.&#. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising.
Marketing Insider Group
JANUARY 25, 2011
I wish I could say “the state of our union is strong.&# And although I’m usually a very optimistic person, I find it hard to say these words today. Yesterday I read the 5 Things You Need to Know Before The State of the Union (the real one) and I thought of the many parallels between the U.S. political environment and B2B Marketing in 2011.
Marketing Insider Group
JANUARY 4, 2011
On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
JANUARY 13, 2011
One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? I write a lot about social media but we all know it all really comes down to the quality of our content.
Adobe Experience Cloud Blog
JANUARY 10, 2011
by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. of Commerce with its calls for baseline federal privacy regulation and a federal privacy office.
Adobe Experience Cloud Blog
JANUARY 31, 2011
by Andrew Spoeth Earlier in January, we presented a one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. It featured Paul Gillin and Eric Schwartzman, co-authors of the new B2B social media marketing book , Social Marketing to the Business Customer.
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