Adobe Experience Cloud Blog
JULY 31, 2013
'Author: Dayna Rothman Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.
Marketing Insider Group
JULY 30, 2013
'Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.
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Duct Tape Marketing
JULY 16, 2013
'The Most Potent Customer Experience of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I was recently talking to a group of small business owners and marketers about the notion of creating a better customer experience and I asked members of the group to share what works for them. One of the group members confided that while they do lots of things to wow their customers the most profitable thing they do is ask their CEO to write a hand written note
Adobe Experience Cloud Blog
JULY 30, 2013
'Author: Dayna Rothman Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options. And that means you need to develop a direct relationship with each individual. You can do that through making sure you are focusing on engagement with each of your nurture touches. Where batch-and-blast campaigns feel like shouting, engaging nurture campaigns can feel more like a natural conversation.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
JULY 29, 2013
'Author: Shonal Narayan What marketing tactic is best described by the following statements? Builds brand awareness and preference. Improves sales efficiency. Increases the velocity at which leads flow through the funnel. If you answered “cold calling” you are wrong, and sadly may also be stuck in the 1990s. But, if you answered “automated lead nurturing” you are spot on!
Adobe Experience Cloud Blog
JULY 24, 2013
'Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. A logo, after all, is the face of your brand. McDonald’s is inextricable from its arches. Nike’s simple checkmark possesses almost supernatural communicative qualities. But how do you measure the success of a logo? Short of a large-scale populist backlash on the order of the University of California’s recent re-design fiasco , success or failure is hard to quantify.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JULY 17, 2013
'Author: Jon Miller If the prognosticators are right, we’ve moved from a manufacturing economy to an experience economy. Today, businesses have to create amazing, memorable experiences, rather than simply delivering reliable products at the right price. But this is more critical than ever in a world awash in instantaneous, high-volume information delivered through every conceivable channel.
Adobe Experience Cloud Blog
JULY 15, 2013
'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. However, there are some trends that Financial Services companies are ignoring at their own peril. Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers.
Adobe Experience Cloud Blog
JULY 13, 2013
'Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. However, not every business has been able to make social media work for them. Like every other form of marketing, social media marketing can do more harm than good if it is not properly planned and executed.
Adobe Experience Cloud Blog
JULY 26, 2013
'Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
JULY 10, 2013
'Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm. But why are they so popular, and how can we leverage their popularity for personal gain, or better yet, total world domination? The infographic below is a fun visual representation of the insane popularity around cuteness and deliciousness.
Adobe Experience Cloud Blog
JULY 11, 2013
'Author: Dayna Rothman Instagram is almost uncannily popular. Taking and sharing visual images is such an important part of social media , that Facebook recently bought the service and now operates it. When it first launched, it was simply an iPhone app. But now users can access Instagram from their computer and most smartphone devices. Although, those who own a smartphone running Blackberry 10 or a Windows Phone are still out of luck as Instagram is only available for iOS and Android.
Adobe Experience Cloud Blog
JULY 8, 2013
'Author: Mike Stocker What’s the one thing you spend the most time with each day? I bet it’s your mobile phone. Since the total domination of smart phones (iPhones, Android, and Windows mobile devices) over the past 10 years, more and more of a person’s time is spent on mobile devices. And how many of us have almost walked into lamp posts or fire hydrants because we are glued to our phones?
Adobe Experience Cloud Blog
JULY 5, 2013
'Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign. But sales and marketing professionals alike need to remember that in order to get the most out of their investment in marketing automation , thoughtful implementation doesn’
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Adobe Experience Cloud Blog
JULY 9, 2013
'Author: Shonal Narayan Have you ever said “I will get to that tomorrow”? Well the truth is you never know what tomorrow may bring. Keeping a ‘bucket list’ or a transcribed record of things you’d like to accomplish before you ‘kick the bucket’ may help you focus and become accountable for achieving your lifelong goals. The same mantra translates to your marketing career.
Adobe Experience Cloud Blog
JULY 16, 2013
'Author: Shonal Narayan A few days ago I was stuck in traffic near our San Mateo office (highway 101 for the locals) and the carpool sign caught my eye for some reason. My mind tends to wonder when I am stuck in dense traffic, so I started to diagnose the intent of the sign. The purpose of the carpool lane is to incent vehicles with multiple passengers, in the hopes of reducing traffic congestion and air pollution.
Adobe Experience Cloud Blog
JULY 3, 2013
'Author: Phillip Chen Does your product or feature solve a pain point? Or is it an additional benefit? Before I write any emails, these are the questions I ask myself. Since I write a lot of the email marketing assets for our lead nurture tracks, I need to think about how to market or talk about our new products and features, especially in the different tracks we have e.g.
Adobe Experience Cloud Blog
JULY 12, 2013
'Author: Fergus Gloster I have been involved with cloud computing from its earliest days in 2000, long before the terms cloud, SaaS, PaaS etc., came into being. Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
JULY 18, 2013
'Author: Paul Gillin Last summer I was talking to the marketing director at a company that makes a well-known desktop software product. He was frustrated by the difficulty he was having getting the attention of IT managers in small and midsize businesses. We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting.
Adobe Experience Cloud Blog
JULY 1, 2013
'Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. I put tokens all over in my barren backyard, and updated them once with a beautiful pink flower – and suddenly my backyard was covered in flowers. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs!
Marketing Insider Group
JULY 2, 2013
'In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach out to a vendor or visit a vendor website?
Marketing Insider Group
JULY 23, 2013
'The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago , I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
JULY 18, 2013
'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” – the final presentation to the executive team.
Marketing Insider Group
JULY 9, 2013
'Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. We settled on a new house and it needs some pretty major renovations before my family can move in. And we are in temporary housing until the work is complete. Me, my wife and 4 lovely but very active and energetic kids are living in a 1000-square foot apartment.
Marketing Insider Group
JULY 16, 2013
'Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. I also look to see what types of content is driving engagement with my new and loyal readers.
Duct Tape Marketing
JULY 8, 2013
'Okay, maybe spy is a little strong but experience tells me that most small business don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor specific listening station can uncover some useful insights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
JULY 11, 2013
'Thursday is guest post day here at Duct Tape Marketing and today’s guest is Peter Sandeen – Enjoy! photo credit: OutofChicago. If you’re not getting the customer referrals or repeat business you hoped for, something’s wrong. Maybe your product doesn’t deliver the benefits customers expect. Maybe your service doesn’t meet the standards they expect.
Duct Tape Marketing
JULY 31, 2013
'How to Blog and Why Every Salesperson Should written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I believe that art of selling has turned from outbound to inbound, just as surely as the art of marketing has. photo credit: laverrue via photopin cc. With that in mind, I believe that every marketing department and every sales manager should be teaching, encouraging and facilitating active blogging from every member of the sales team.
Duct Tape Marketing
JULY 15, 2013
'How to Get Higher Rankings for Your WordPress Site written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Every site owner and blogger wants their content to rank highly in the search engines for key terms. A lot of that has to do with the quality of the content, how well it’s optimized and how many other well ranking sites think it’s worth linking to. photo credit: Ken Lund via photopin cc.
Duct Tape Marketing
JULY 29, 2013
'How to Become a More Productive Writer written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: darkmatter via photopin cc. You might note that the title of this section doesn’t mention becoming a better writer. Here’s what I know – if you become a more productive writer, if you start to see the benefit of consistently sharing your ideas through your writing, you’ll become a better writer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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