Marketing Insider Group
MARCH 11, 2016
SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […].
Adobe Experience Cloud Blog
MARCH 18, 2016
Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After all, what other marketing tool do you know of that allows retailers and business owners to have virtually immediate contact with their customers?
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Litmus
MARCH 4, 2016
Think of the innovations that have impacted email marketing professionals in the past 5 years—things like mobile devices becoming the dominant email-reading platform, the debut of the Apple Watch, the firm establishment of engagement-based email filtering by ISPs, the cross-channel integration of email marketing, and the emergence of interactive email functionality like email carrousels and hamburger menus.
Rock Content
MARCH 23, 2016
By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. There are so many great tips, tricks, and guidelines in the marketplace that it’s hard to know where to begin short of deleting everything and starting from square one—and we doubt you want to go to that extreme. One alternative to the morning onslaught of emails is to curate those same best practices, insights, and expert commentaries into a format even more portable than email.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Duct Tape Marketing
MARCH 15, 2016
How to Build a Steady Stream of Leads for Less Than $100/mo written by John Jantsch read more at Duct Tape Marketing. Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.). In 2016, however, it is one of the best, simplest, most affordable ways to create awareness, leads and ultimately clients for local and national busin
Marketing Insider Group
MARCH 31, 2016
Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are […].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MARCH 22, 2016
Author: Chris Gillespie It’s an easy mistake to make, and most of us are guilty of it: we make decisions based off our emotions, which sometimes steer us in the wrong way. And as a sales rep, who could blame you? You’re juggling conflicting priorities that pull you in all sorts of different directions. Some days you’re focused on sharpening your product knowledge and other days you’re learning to listen better and uncover compelling events.
Adobe Experience Cloud Blog
MARCH 17, 2016
Author: Phillip Chen For marketers at growing companies who are ready to make the leap from a small marketing group to a larger-scale function, making their programs larger and more effective is almost always on their minds. But how do you grow with your programs so that you don’t get left in the dust? I started at Marketo when our marketing team was relatively small, and since then we have more than doubled.
Adobe Experience Cloud Blog
MARCH 31, 2016
Author: Marissa Lyman Did you know that grammatical errors are the number one cause of work-related aggression? Okay, that’s a lie–but if everyone cared as much about grammar as I did, I can guarantee that misplaced commas, subject-verb disagreement, and improper use of “your” would top the HR incident list. A degree in journalism, numerous media internships, and nearly two years editing the homepage for America’s most-watched cable news network inadvertently turned me into what I recently told
Adobe Experience Cloud Blog
MARCH 28, 2016
Author: Lizzy Funk Marketing as we know it today is incredibly different than it was only a few years ago. And it will continue to change as new technologies, channels, competition, and approaches enter the arena. To find out exactly what’s in store for marketers we simply asked them! During our annual (and massive –like 25,000 marketers massive) virtual event, we asked our attendees “What are marketers struggling with?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
MARCH 24, 2016
Author: Heidi Bullock Earlier this week, the big marketing technology (MarTech) conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. Every year when this time rolls around, I personally really look forward to Scott Brinker’s updated Marketing Technology Landscape Supergraphic.
Adobe Experience Cloud Blog
MARCH 21, 2016
Author: Kristen Kaighn I have a confession. I have placed 118 Amazon Prime orders in the last 6 months. Now, judging by the amount of cardboard in my garage alone, I should have known I might have a “problem.” Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks.
Adobe Experience Cloud Blog
MARCH 11, 2016
Author: Stacey Thornberry If you’re of my generation (millennial), you likely spent the Saturday morning’s of your childhood watching revived 3-minute episodes of Schoolhouse Rock in between your favorite cartoons. Filled with animation, music, and education, Schoolhouse Rock covered topics like grammar, science, economics, civics, and more. The program’s main adage—knowledge is power!
Adobe Experience Cloud Blog
MARCH 9, 2016
Author: Ellen Gomes Would you send the same email to your entire database? You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some long-standing customers), sending the same communication to all of these folks would not be effective. Marketers now know and understand that effective email marketing is targeted and personal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
MARCH 8, 2016
Author: Mary Kate Francis As we prepare for another year of innovation and cultural convergence at South by Southwest (SXSW), I thought it might be fun to look back at where it all started and how it’s evolved over time. SXSW was born in 1987 exclusively as the Music Conference & Festival. Soon after, film and multimedia were incorporated into the scope of the conference, and since the interactive conference came into being, its expansion has known no bounds.
Adobe Experience Cloud Blog
MARCH 7, 2016
Author: Phillip Chen For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations. The pain point that many marketers at these growing companies face is that they are used to companies approaching them (inbound marketing) and are less familiar with outbounding—the penetration and engagement of target accounts—which is critical to reaching enterprise companies.
Adobe Experience Cloud Blog
MARCH 4, 2016
Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’
Adobe Experience Cloud Blog
MARCH 2, 2016
Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! ABM has recently gained momentum in the B2B community as an alternative to traditional demand generation strategies. It is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
MARCH 25, 2016
Author: Patrick Groover “Look at me, I’m on a boat, now I’m on beach, now I’m on a horse.” This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Successful marketing teams are masters of both marketing and technology.
Marketing Insider Group
MARCH 25, 2016
I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.
Marketing Insider Group
MARCH 15, 2016
It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Why? Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […].
Marketing Insider Group
MARCH 28, 2016
Reading is more than fundamental. It’s essential to becoming a great leader. What you read has a profound effect on your decisions and lifestyle choices. We learn how to operate in this world by gaining valuable knowledge from people who came before us. Leadership involves taking insights from internal and external experiences. And one way […].
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
MARCH 1, 2016
Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing […].
Litmus
MARCH 1, 2016
The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple Watch, or a continuous increase in mobile opens, email client market share stats have seen plenty of shifts. In our 2015 Email Market Share infographic, we analyze over 13 billion email opens to see where subscribers read emails.
Marketing Insider Group
MARCH 16, 2016
22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Consumers are going out of their way to avoid the content they […]. The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group.
Marketing Insider Group
MARCH 7, 2016
With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adobe Experience Cloud Blog
MARCH 18, 2016
Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After all, what other marketing tool do you know of that allows retailers and business owners to have virtually immediate contact with their customers?
Litmus
MARCH 11, 2016
February market share saw mobile email opens climb back to their highest levels yet—55%. While webmail opens decreased slightly from 27% to 26% of opens, desktop opens remained stagnant since last month. Let’s take an in-depth look at February market share data! TOP 10 EMAIL CLIENTS. The positions of the top 10 email clients have remained unchanged since December 2015, with Apple iPhone, Gmail, and Apple iPad continue to hold the top three spots.
Marketing Insider Group
MARCH 1, 2016
Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write very conversationally, however I am not one prone to using that tone when it comes to titles of my articles. But in this case, after toying with a more traditional […]. The post Using Video In Marketing: Why Wouldn’t You?
Litmus
MARCH 15, 2016
At Litmus, we strive not just to make email better, but to make ourselves better. We pride ourselves on our culture of collaboration and creativity ( we even won an award for it! ), and our relentless focus on our customers (you guys!). We’ve grown dramatically since last year, nearly doubling the number of people behind the magic with 24 new employees.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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