Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message.

Event Marketing 134

Event Marketing Marketing Marketers Place 134

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

PR 111

PR Whitepaper CMO Marketing 111

Duct Tape Marketing

JANUARY 31, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Andy Sernovitz – Enjoy! photo credit: woodleywonderworks via photopin cc. Most small businesses will tell you their new customers come through word of mouth, but very few can tell you how those referrals happen or where they come from. But, it’s not magic and it’s not an accident.

Customer 78

Customer Place Product Marketing 78

Adobe Experience Cloud Blog

JANUARY 31, 2013

by Dayna Rothman We are excited to welcome Michael Boyette as our guest author today. Michael is the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog. The number-one issue in Sales and Marketing alignment can be summed up in three words: “These leads suck!”. No matter how much effort Marketing puts into delivering high-quality, actionable leads, most salespeople remain convinced that marketing-generated leads are lousy.

Product 134

Product Marketing Marketers Customer 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JANUARY 28, 2013

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story.

Analytics 134

Analytics Place Branding Management 134

Adobe Experience Cloud Blog

JANUARY 22, 2013

by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. As I mentioned, becoming a better writer starts with the basics, but you also need some inspiration and ideas along the way.

Marketing 134

Marketing Marketers Advertising Advertisers 134

Adobe Experience Cloud Blog

JANUARY 29, 2013

by Dayna Rothman I get asked quite frequently how I became a content marketer. Not only is content marketing a newer role within an organization, but there has also been a lot of backlash against bad content marketing. A lot of companies remain in the dark when it comes to making the right hire because it isn’t necessarily something you can major in.

Content Marketing 134

Content Marketing Marketing Marketers Management 134

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. Now what? How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Adobe Experience Cloud Blog

JANUARY 21, 2013

by Jon Miller So you’ve decided to buy a marketing automation solution. Now you need to select the right vendor for your company. Of course, we think Marketo is almost always the best solution—yes, we’re biased. But here’s an unbiased process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company.

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CRM Marketing Marketers Management 134

Adobe Experience Cloud Blog

JANUARY 18, 2013

by Dayna Rothman To truly build a high-performance revenue engine, you need to have solid alignment between sales and marketing. One of the keys to creating this synergy is the effective use of a Sales Development Team (you may call this inside sales, lead qualification, or even business development). Your Sales Development Representatives (SDRs) have one exclusive focus: to review, contact, and qualify marketing-generated leads and deliver them to your Account Executives.

Thought Leadership 134

Thought Leadership Marketing Marketers Education 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JANUARY 24, 2013

by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website.

Branding 133

Branding Marketing Marketers 133

Adobe Experience Cloud Blog

JANUARY 14, 2013

by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. In fact, it’s likely that you’ll encounter some resistance when you’re making a business case for marketing automation , whether stakeholders push back directly or simply get distracted. But don’t let the delay go on too long. Once you’ve determined you’ll benefit from the investment, you stand to suffer the cost of lost opportunity.

Marketing Automation Platform 133

Marketing Automation Platform CRM Marketing Marketers 133

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). We had so many great questions from the first webinar that we didn’t have time to answer, so here are answers to the top event marketing inquiries.

Event Marketing 133

Event Marketing Marketing Marketers Promotion 133

Adobe Experience Cloud Blog

JANUARY 17, 2013

by Heidi Bullock Some things in life are just inevitable: death, taxes and of course your annual sales kick off meeting. In many cases, you receive an email around December 23 rd highlighting the meeting, the rough agenda, and the set of presentations you need to pull together. It is in this moment you say to yourself – crap. How am I going to pull off putting together all this content and presenting it in a way that the sales team does not pass out on the spot?

Email Marketing 133

Email Marketing Marketing Marketers 133

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Communications

Adobe Experience Cloud Blog

JANUARY 2, 2013

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Not all prospects are ready for this content or trust your company’s information. Instead, you must create multiple pieces of content relevant to buyer roles and buyer stages, enticing a lead to engage with your content multiple times dur

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User-Generated eBook Education Content Marketing 132

Adobe Experience Cloud Blog

JANUARY 3, 2013

by Kelly Waffle When people hear the name, John D. Rockefeller, they usually think of “one of the world’s richest people” or “one of the world’s most successful business people.” But Rockefeller did not grow up in a wealthy family. In fact, his father was a “pitch man” who would be gone for months at a time selling cancer treatments from town to town.

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Manufacturing Automobile Marketing Marketers 132

Adobe Experience Cloud Blog

JANUARY 8, 2013

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail. In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Is this the most fitting speaker?

Event Marketing 132

Event Marketing Marketing Mix Customer Marketing 132

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers.

Transform 131

Transform Management CMO eBook 131

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Adobe Experience Cloud Blog

JANUARY 9, 2013

by Jason Miller Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. As your company seeks to increase its revenue and expand its territory into new markets, a strategic plan is necessary if you want a positive return on your investment.

Marketing 130

Marketing Marketers New Markets Customer 130

Adobe Experience Cloud Blog

JANUARY 23, 2013

by Jason Miller The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated. What does marketing automation amazingness look like?

Marketing 125

Marketing Marketers Place Management 125

Adobe Experience Cloud Blog

JANUARY 4, 2013

by Jason Miller Mitch Joel is a digital marketing expert. A blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. He is also the president of Twist Image, an award Digital Marketing and Communications agency. I recently caught up with Mitch Joel to get his thoughts on upcoming trends in social and online marketing.

Digital Marketing 116

Digital Marketing Influencer Marketing Marketing Marketers 116

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and learned through a ton of trial and error. But mostly, I looked to experts in the industry who had already blazed the trail ahead of me.

Inbound Marketing 111

Inbound Marketing Thought Leadership B2C Marketing 111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JANUARY 10, 2013

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. The list of the best marketing conferences I compiled is based on the feedback I received from dozens of people so if I missed any, please let me know and add it to the comments below.

Inbound Marketing 105

Inbound Marketing Marketing Marketers Direct Marketing 105

Marketing Insider Group

JANUARY 15, 2013

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” But I’m not sure that is enough.

Promotion 104

Promotion Social Media Marketing Analytics Branding 104

Marketing Insider Group

JANUARY 17, 2013

In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something. Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher Klout score. Sorry. None of that here.

Influencer Marketing 103

Influencer Marketing Branding Marketing Marketers 103

Marketing Insider Group

JANUARY 29, 2013

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite. It is the data scientists and the marketing nerds.

CMO 102

CMO Marketing Marketers Analytics 102

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Marketing Insider Group

JANUARY 31, 2013

Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce.

Millennials 94

Millennials Marketing Marketers Advertising 94

Marketing Insider Group

JANUARY 22, 2013

What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will it be found in the solution to digital marketing challenges in our mobile-connected world? Will we see new models required to activate employee personal brands ? Or is Big Data the Future of Marketing? As you can see from the examples linked above, I have made plenty of marketing predictions on the future of marketing myself over the last few years.

Transform 93

Transform Millennials Education Marketing 93

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message.

Event Marketing 84

Event Marketing Marketing Marketers Place 84

Duct Tape Marketing

JANUARY 14, 2013

I’ve been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence. photo credit: someToast via photopin cc. That was a really long sentence to say – “Dang, there’s a lot you have to do to get this right.”.

eBook 78

eBook Advertising Advertisers Analytics 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail