December, 2010

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Setting Your Social Media Strategy – Part 1

Adobe Experience Cloud Blog

by Andrew Spoeth Where is my company really at with social media ? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise? One of the highlights from this year’s Dreamforce conference was a marketing session titled, Setting Your Social Media Strategy. Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked

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Finding The Time To Tweet or Blog?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Share Social media is intimidating to a large number of people. But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn.

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Why Most B2B Social Media Marketing Fails (And How To Fix It)

Adobe Experience Cloud Blog

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. The problem with this is most B2B firms misunderstand social or end up implementing tactics without any strategy.

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Do you need a Chief Revenue Officer?

Adobe Experience Cloud Blog

In today’s still-challenging economic environment, where growth is the number one priority for most companies, the strategy of Revenue Performance Management is gaining traction. One outcome of this shifting focus is the steady emergence of the Chief Revenue Officer (CRO), a new C-level appointment with responsibility for all aspects of revenue performance.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Creating Opportunity Out of Turmoil

Adobe Experience Cloud Blog

by Phil Fernandez Fortune Magazine recently anointed its “Businessperson of the Year.” The winner of this impressive accolade was Reed Hastings , the founder and CEO of Netflix. While I can’t argue at all with the selection of Mr. Hastings (he continues to confound the naysayers who love to predict Netflix’s imminent demise), what really caught my eye was the criterion the Fortune editors used in choosing their outstanding businessperson: What does it take to be at the top in business in 2010?

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Igniting Outsized Revenue Growth in 2011

Adobe Experience Cloud Blog

by Phil Fernandez Last week, I discussed the intensifying business imperative for growth , especially as companies large and small continue to grapple with the continuing aftermath of the worst recession since the Great Depression. In that post, I outlined several broad business strategies that smart corporations are now embracing to seize the day and accelerate their revenue performance and results as the economic recovery finally starts to pick up steam.

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Have a Very Purple Holiday

Adobe Experience Cloud Blog

by Jana Lass For many years now (too many!) red has been the traditional color of the holiday season. But, as we come to a close of another hugely successful year, we thought it would be more fun to turn tradition on its ear and try out a new hue this holiday! So we’re making the case at www.HaveAVeryPurpleHoliday.com for an innovative new holiday color to reign supreme.

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Transforming Sales and Marketing Operations to Revolutionize Revenue Performance

Adobe Experience Cloud Blog

by Jon Miller At the recent Dreamforce event, Marketo’s President and CEO Phil Fernandez, was interviewed by Don Fornes, CEO of Software Advice, as a part of their Executive Interview Series. During the interview, Phil discusses the growing importance and influence of Revenue Performance Management , the changing roles of marketing and sales in today’s modern revenue cycle, and the exciting potential to build a $1 billion company at Marketo.

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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

It just ended minutes ago, and it was #awesome. The keynote at this year’s Dreamforce event was bigger and better than any before. 14,000 of the 30,000 registrants were at this year’s keynote- all cheering for cloud computing. Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 7, 2010 1 Subscribe The Future of B2B Marketing: It’s Social Share The Future's So Bright I received a question on twitter yesterday from Billy Mitchell , Senior Creative Director at the MLT Creative agency: he asked me “What is the future of B2B Marketi

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Confessions Of A B2B Marketer

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 1, 2010 12 Subscribe Confessions Of A B2B Marketer Share Just in case you are wondering, I am not going to start spilling crazy secrets that might put my job in jeopardy.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Whatever Happened To The Business Case

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 14, 2010 1 Subscribe Whatever Happened To The Business Case Share There is a graveyard of good ideas in the corporate world.

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The Secret To B2B Social Media?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix.

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The Big List of Dreamforce Networking Opportunities

Adobe Experience Cloud Blog

If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. But this big list is all about ways to network at Dreamforce 2010. Why? Because networking is one of the most important parts about Dreamforce. Now to me, networking isn’t just parties, but they definitely count. Instead, I have created a list of all the networking events I can think of, not counting those that just happen, like walking in the halls, sitting next to someone cool at

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The 2011 Growth Imperative

Adobe Experience Cloud Blog

Two Wall Street Journal articles from the past few days caught my eye because of their significance to what many believe is the single most important business issue for 2011 and beyond: How to achieve strong, sustained growth. The first WSJ article reported on how US corporations are now sitting on a mountain of cash, the highest level in the last half century.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 things you need to know from Dreamforce 2010

Adobe Experience Cloud Blog

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. Mixed in with the email catch-up, and backlog of work, is the need to integrate what was learned during last week’s information packed conference. For me, this means sharing with my organization information on the following 5 key areas.

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Marketing Agility and Marketing Automation

Adobe Experience Cloud Blog

A couple of weeks ago I joined the Marketo consulting team and I’m excited to be part of such a fast-growing and successful organization. Before joining Marketo I was an independent marketing automation consultant and blogger at LeadSloth. Next to my new day job, I will still be blogging at LeadSloth.com, and I will also still be involved in the Marketing Automation Monday meetups.