Adobe Experience Cloud Blog
MARCH 31, 2014
'Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? When you speak to a room full of people, do you make enough (but not too much!) eye contact? Do you keep your hands in your pockets, or do you imitate a hula dancer? And lastly, do you know the one thing you want your audience to take away from your presentation?
Marketing Insider Group
MARCH 17, 2014
'Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.
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Duct Tape Marketing
MARCH 3, 2014
'Why The New LinkedIn Publishing Option is Worth Your Time written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing LinkedIn recently starting rolling out a new content program that allows LinkedIn profile holders to add long form blog posts. The program piggybacks a bit on the Influencer program launched in 2013 that features long form content from folks like Richard Branson, Bill Gates, Maria Shriver and Mark Cuban.
Adobe Experience Cloud Blog
MARCH 27, 2014
'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MARCH 26, 2014
'Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time. As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. And the comparisons don’t end there. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT.
Adobe Experience Cloud Blog
MARCH 25, 2014
'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MARCH 18, 2014
'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the next weekend arrives. And definitely not because I party hardy on Monday nights, and wake up in a bit of a Tuesday morning daze. I hate Tuesdays because Tuesday is Spamday. It’s crazy.
Adobe Experience Cloud Blog
MARCH 17, 2014
'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. It’s also the exact height of a rollerskating unicorn balancing 34404336 dinner plates. Fantastic!”. It’s not every day you receive an email that starts with a paragraph like that. It’s also not every day you receive an email with a unicorn standing on its hind legs, donning rainbow spandex, balancing a stack of dinner plates… while wearing roller skates.
Adobe Experience Cloud Blog
MARCH 18, 2014
'Author: Frank Passantino As any marketer can tell you, the nature of commerce has dramatically changed in the last decade – in fact, it’s changed a lot in the last year. One of those changes is that customers and prospects expect more highly customized experiences of your products and services than ever before. Organizations are now tasked with tracking massive amounts of data from diverse devices—including computers, tablets, and mobile phones from an always-accessible customer base—in order t
Adobe Experience Cloud Blog
MARCH 25, 2014
'Author: Phil Fernandez It is so nice to be wanted. Who doesn’t like to be invited to a party or asked to dinner? The same is true in business. And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
MARCH 19, 2014
'Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Last week, we gave you a Mad Libs-inspired recipe for the best Summit ever. This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. 1. MARKETO FUN RUN/WALK. Start Summit right with our first ever Summit 5K run (or walk!
Adobe Experience Cloud Blog
MARCH 10, 2014
'Author: Phillip Chen Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide. If you’re in email marketing , your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning).
Adobe Experience Cloud Blog
MARCH 7, 2014
'Author: Greg Higham If you’ve ever struggled to find a bright, motivated intern, or to fill a mid-level position with a highly-skilled candidate, you won’t be surprised by this fact: in the next decade, 14 million American jobs will go unfilled. And in the US today, 6.7 million young people are what is called “disconnected” – they’ve either dropped out or graduated from high school, they are not in college, and they’re unemployed.
Adobe Experience Cloud Blog
MARCH 13, 2014
'Author: Jon Miller Too often, I see first-time marketing automation buyers focus too much of their attention on relatively small differences in cost, rather than growing the top-line opportunities that the right automated marketing solution can provide. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month.
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Adobe Experience Cloud Blog
MARCH 6, 2014
'Author: Michael Berger There are many sales intelligence tools in the marketing automation space, all touting to help sales’ productivity by providing insight into buying behavior and helping sales to identify the hottest leads. However, whether you realize it or not, some of these tools actually cause your sales team to ignore critical buying signals.
Adobe Experience Cloud Blog
MARCH 4, 2014
'Author: Aine Dundas If you capture and use customer data as part of your marketing process, legal compliance should be one of your top concerns. That said, ePrivacy laws – especially if you’re marketing across multiple countries, each with varying legislative requirements – can be a challenge to keep straight. Marketo recently hosted a webinar on this very subject, called ePrivacy Law Marketers Need to Know.
Adobe Experience Cloud Blog
MARCH 3, 2014
'Author: Phillip Chen Five years I ago, I fell in love with a body wash. Our romance began when one of the most captivating commercials I had ever seen came on: Old Spice’s now-famous “Your Man Could Smell Like” body wash ad. It was entertaining, visually appealing, and somehow managed to mock itself while seeming attractive. I was completely infatuated.
Adobe Experience Cloud Blog
MARCH 21, 2014
'Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. From event marketing to user management to marketing automation, new ecosystems are cropping up all over the tech landscape.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
MARCH 28, 2014
'Author: Julie Ritchie If you’ve ever been to an industry conference, you know that expo halls, while full of fun schwag and interesting people to meet, can quickly become overwhelming. That’s why you need a game plan. A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions.
Marketing Insider Group
MARCH 10, 2014
'According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. And because there is a massive amount of technologies in the marketplace and more coming online every day, there is a total “lack of maturity” withi
Marketing Insider Group
MARCH 5, 2014
'In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content?
Marketing Insider Group
MARCH 3, 2014
'What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret. Fortune has always favored the bold. And opportunity comes from preparation and the ability to lead people to a common goal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
MARCH 20, 2014
'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.” But one of the things that’s really interesting to me about content marketing, is how few Marketing Leaders are talking about it.
Marketing Insider Group
MARCH 12, 2014
'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department. And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits.
Duct Tape Marketing
MARCH 25, 2014
'The Future of Marketing Is Organizing Behavior written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I made the following statement in some social channels recently – “The future of marketing is less about demand creation and more about organizing behavior.” The comment stirred quite a reaction.
Duct Tape Marketing
MARCH 27, 2014
'5 Landing Page Mistakes That Erode Trust written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Kristen Gramigna – Enjoy! When someone clicks an online ad or banner, he or she usually comes to a customized landing page — a webpage specially designed to move him or her to action.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
MARCH 4, 2014
'Customer Loyalty Is Mostly About Choosing the Right Customers written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I know the title of this post might raise some eyebrows, but it’s true – most businesses have the exact clients they’ve chosen. photo credit: LexnGer via photopin cc. Now, you may not exactly love the clients you’ve attracted, but that’s because you don’t realize the power you wield when it comes to “c
Duct Tape Marketing
MARCH 6, 2014
'The Missing Ingredient From Your Content Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Mark Middo – Enjoy! photo credit: Craig Garner. “I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, the director of a large software company in Australia.
Duct Tape Marketing
MARCH 13, 2014
'Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! photo credit: ARMLE via photopin cc. A viral video is the dream of many marketers and business owners.
Duct Tape Marketing
MARCH 31, 2014
'The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers. In doing so, I lay out the systems and tools I believe they need to employ in order to make this shift.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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