Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. As I wrote back in December, 2006, the fact that today's buyers take control of their buying processes using search, social media, and other online tools means that marketers need to move away from a mindset of "generating leads" and towards a model of " managing leads ".

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Adobe Experience Cloud Blog

MARCH 1, 2009

A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. This is a great tool, but there are quite a few other resources out there to help you define what you are looking for in a demand generation system. Here are some links to help you out; please let me know if you write about this topic and I’ll be happy to add you!

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Adobe Experience Cloud Blog

MARCH 3, 2009

A quick post to share the news that Marketo Lead Management 3.0 is now available! This is our largest release since we first launched the product last year. It delivers a comprehensive upgrade to our user interface as well as a great new design, plus a ton of significant new functionality in every part of the application. Be one of the first to check it out: All new Marketo demos.

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