Adobe Experience Cloud Blog

MAY 16, 2012

by Jason Miller With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.

Content Marketing 134

Content Marketing Inbound Marketing Entertainment Marketing 134

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now that he is starting to show signs of a slightly more regular schedule, I am ready to start reading again in earnest.

PR 108

PR Marketing Marketers eBook 108

Duct Tape Marketing

MAY 6, 2012

This is a new Sunday series that I call Stuff that Works. Each Sunday I pick an item that is for me a foundation element in my line up of stuff that matters or as legendary Texas singer songwriter Guy Clark put it – “The kind of stuff you reach for when you fall.”. I’ve always been a fan of the public library. I actually got the reading bug later than some.

Law 75

Law Place Marketing Marketers 75

Neil Patel

MAY 30, 2012

Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience. By using Facebook Insights, you’ll be able to determine the best time of day to post , the best day of the week to post, and what type of content is most popular.

Entertainment 60

Entertainment Management Branding Customer 60

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MAY 21, 2012

by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content Conversations is a series of one-on-one discussions with today’s top content marketers that digs into content marketing strategies, best practices, and pitfalls to avoid. In the following episode I chat with C.C about taking content marketing to the next level.

Education 131

Education Marketing Marketers Content Marketing 131

Adobe Experience Cloud Blog

MAY 4, 2012

by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing. A combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers.

Inbound Marketing 129

Inbound Marketing Marketing Strategy Content Marketing Marketing 129

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio. Before the presentation, live Tweets are flashing across the large monitors on stage showcasing the social conversations around #mus12.

Transform 121

Transform User-Generated Promotion Management 121

Adobe Experience Cloud Blog

MAY 1, 2012

by Jason Miller Following up on yesterday’s post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five more key takeaways for the B2B Marketing professional from experts Chris Brogan, Copyblogger’s Brian Clark, SEOmoz’s Jamie Steven, and HARO’s Peter Shankman. 6.

Thought Leadership 120

Thought Leadership PR Marketing Marketers 120

Adobe Experience Cloud Blog

MAY 9, 2012

by Rajiv Kapoor Lead lifecycle refers to how we manage the life of a lead (or contact or prospect depending on your terminology) from the moment it shows up in the system to deal close. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage. Companies typically use a lead lifecycle model for two primary reasons: 1) Preventing sales leads (and potential sales leads ) from falling through the cracks. 2) Reporting on conversion rates throu

Management 117

Management Marketing Marketers 117

Adobe Experience Cloud Blog

MAY 18, 2012

by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. We created this killer infographic that breaks down the event schedule and highlights what will be our biggest and best summit to date. Over 1200 people from 500 plus companies are coming together to increase their skills and learn new strategies around all areas of marketing.

Marketing 116

Marketing Marketers 116

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

MAY 17, 2012

by Phil Fernandez Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. In fact, RPM is today enabling organizations – from major health systems and global consumer product companies to web 3.0 start-ups – to transform their revenue processes and realize significant increases in performance and results.

Management 115

Management Transform Customer Customer Acquisition 115

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. We are pleased to welcome him to the blog to share strategies and best practices for attracting today’s elusive buyer and rising above the choppy economy to achieve unprecedented revenue growth.

User-Generated 115

User-Generated CRM Marketing Marketers 115

Adobe Experience Cloud Blog

MAY 14, 2012

by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers.

Transform 114

Transform Customer Thought Leadership Management 114

Adobe Experience Cloud Blog

MAY 30, 2012

by Kelly Waffle There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their hot doughnuts. It has become common practice for each of these doughnut stores to light up a sign when the new, hot doughnuts are ready. Many swear that the hot, glazed, yeast-raised doughnuts taste more like a light, fluffy pastry than a cake doughnut and are well worth the wait, but you have to eat them while they are hot.

Marketing Automation Platform 113

Marketing Automation Platform Marketing Marketers Analytics 113

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Communications

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Dave Kerpen is the co-founder and CEO of Likeable Media , an award-winning social media and word-of-mouth marketing firm. He is the author of the New York Times best seller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook , and speaks at dozens of marketing conferences and webinars each year.

Social Media Marketing 113

Social Media Marketing Branding Thought Leadership Customer 113

Adobe Experience Cloud Blog

MAY 31, 2012

by Phil Fernandez Sometimes in life – and in history – everything just converges to create a remarkable moment in time. It’s the kind of moment that you know truly matters, and that you won’t soon forget. This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge).

Transform 101

Transform B2C Fashion Energy 101

Adobe Experience Cloud Blog

MAY 8, 2012

by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver. Please tell us a little bit about The Pedowitz Group and how your company aligns to deliver/support cloud services to your customers?

Transform 100

Transform CRM Marketing Marketers 100

Adobe Experience Cloud Blog

MAY 22, 2012

by Jason Miller Jeff Cohen is a Social Strategist at Radian6 , a social media monitoring platform that allows businesses to monitor, discover, and engage in discussions on the social web. Additionally, he is the co-founder and Managing Editor of SocialMediaB2B.com and the author of The B2B Social Media Book. With over 20 years of experience, Jeff is an expert when it comes to all things B2B marketing and social media.

Marketing 100

Marketing Marketers Management Thought Leadership 100

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Adobe Experience Cloud Blog

MAY 10, 2012

by Phil Fernandez. As marketing and sales teams become more aligned in the modern economy, it’s important for marketers to not only focus on soft or “vanity metrics,” but to learn to convey revenue language that matters to CEOs and CFOs. Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketing 98

Marketing Marketers Analytics Management 98

Adobe Experience Cloud Blog

MAY 4, 2012

by Liz Smyth In the final part of our Marketing in a Downturn series, we’re examining the importance of getting your sales and marketing teams aligned. (Read Part 1: Lead Generation and Nurture and Part 2: Content, Content, Content.). Historically, the relationship between marketing and sales has been (to put it politely) problematic, with lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions.

Marketing 93

Marketing Marketers Communications Analytics 93

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco. In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. Awesome. And thanks so much to all of our attendees for keepin’ it social.

Transform 90

Transform CMO User-Generated Communications 90

Marketing Insider Group

MAY 29, 2012

We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier this year, Forbes also gave a rundown of baseball’s most valuable teams. Another thing we love is sports analogies. The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. Why?

Marketing 90

Marketing Marketers Influencer Marketing Management 90

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

MAY 1, 2012

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If you think you need to get some “more of the twitter,” then you’re in really big trouble! The simplest definition of Inbound Marketing is to attract new customers.

Inbound Marketing 89

Inbound Marketing Marketing Marketers Promotion 89

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” with Mr. @ Unmarketing himself, Scott Stratten. Scott is the President of his own marketing consulting firm and author of the best-selling book UnMarketing. I have to say I have been following Scott since I first joined Twitter in 2009. He helped to teach me that social media is truly about having conversations and about engagement.

Promotion 88

Promotion Customer Branding Marketing 88

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Why? Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads.

Content Marketing 87

Content Marketing Entertainment Customer Acquisition Marketing 87

Adobe Experience Cloud Blog

MAY 3, 2012

by Phil Fernandez What a treat to chat yesterday with Kai Ryssdal , host of NPR’s Marketplace! I’m a regular listener of the show, so I was honored when his team reached out to me yesterday regarding the impending Facebook IPO. Here’s an inside look into the IPO roadshow process, and what Facebook executives can expect in the coming weeks.

Price 83

Price Management Place Marketing 83

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. This next one is called “ The Inbound Marketing Process Infographic.” It comes from Impact Brand and Design and includes 6 steps to inbound marketing success.

Inbound Marketing 86

Inbound Marketing Marketing Marketers SEO 86

Marketing Insider Group

MAY 3, 2012

Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. Update our Facebook page…no? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in.

Marketing Plan 82

Marketing Plan Inbound Marketing Marketing Marketers 82

Marketing Insider Group

MAY 15, 2012

In this video, SAP’s CMO Jonathan Becher (@ jbecher ), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@ JonERP ). I was thrilled that they discussed the launch of our Business Innovation website where I am the chief editor ( disclosure: I am a paid SAP employee. ).

Branding 77

Branding CMO Thought Leadership Content Marketing 77

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. And as usual, I used Twitter as my preferred note-taking device. The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. (Cheesy line? Ok, I’ll stop.). The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail