Adobe Experience Cloud Blog

JULY 31, 2015

Author: Sesame Mish Let me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? For the 60% of us who work on teams of one to five people, we know what it means to be tasked with doing more—but be allotted fewer resources to do so. That, in essence, is the name of the game. Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top per

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Marketing Insider Group

JULY 27, 2015

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Have you ever heard that line? Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios.

Transform 101

Transform Thought Leadership Entertainment Content Marketing 101

Duct Tape Marketing

JULY 14, 2015

18 Point Checklist for the Perfect Website Redesign Launch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. We’re in the process of a total redesign and restructure of the Duct Tape Marketing site so I’ve recently written about some of the processes we use to ensure a smooth redesign. I’ve been blogging since 2003 and have 1os of thousands of backlinks and lots of pages that rank in long tail searches, so I’m proceeding very cau

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Traackr

JULY 27, 2015

Create a force of influence for your content. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers are turning to influencers. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or an extended reach with your target audience. Influencers can help strengthen your content marketing – from creation to clicks.

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Influencer Marketing eBook Content Marketing Branding 61

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 30, 2015

Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.

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Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019.

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Adobe Experience Cloud Blog

JULY 27, 2015

Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! The term subscription economy refers to the growing number of businesses that use subscription or membership models and rely on recurring revenues rather than one-time purchases.

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Adobe Experience Cloud Blog

JULY 22, 2015

Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out. That’s also how it can be with your data: sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing-and-a-miss. And that’s not just with your contact data.

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Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This scene often feels too familiar: You: Yes! Our last email campaign had a 5% click rate! Your Boss: Is that good? You: Umm…it’s better than our last one.

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Adobe Experience Cloud Blog

JULY 20, 2015

Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing? It turns out phone calls hold a ton of valuable (even essential) marketing insights. I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else.

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Thought Leadership Marketing Marketers Customer Journey 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JULY 17, 2015

Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever. Why? Buyers are not just reading catalogues and going to malls—they are online—and spending more time doing their own research prior to making contact with your brand.

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Adobe Experience Cloud Blog

JULY 16, 2015

Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see? And I totally get it.

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Adobe Experience Cloud Blog

JULY 15, 2015

Author: Jeff Coveney Recently, I was in the mood for some silly humor and watched Wayne’s World on Netflix. In the movie, two dimwits named Wayne and Garth work on a beer bottle assembly line before quitting to attend an Alice Cooper concert. Taking Wayne and Garth out of the equation, I got to thinking about the benefits of an assembly line. It’s not a best practice to hire two dudes like Wayne and Garth, but why do companies roll out assembly lines?

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Manufacturing Thought Leadership Transform Fashion 134

Adobe Experience Cloud Blog

JULY 14, 2015

Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: l

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Communications

Adobe Experience Cloud Blog

JULY 13, 2015

Author: Nate Dame Let’s get real for a moment. Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Most marketers that hate SEO hate it because it can be far more complicated than other marketing channels, and it can be difficult to measure direct results.

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Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Yet, we found that it was harder every day to cut through the noise to engage and motivate them.

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Adobe Experience Cloud Blog

JULY 9, 2015

Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? But as you sank further and further into your seat as the Indominus Rex thundered across the screen, I’m sure you weren’t thinking about the marketing machine that powers a summer blockbuster movie of this scale.

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Adobe Experience Cloud Blog

JULY 8, 2015

Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Planning rollout and training strategies, building systems integrations, updating websites, planning and developing content, cleaning data—these can all be critical tasks in the

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Thought Leadership Marketing Automation Platform Marketing Marketers 134

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Adobe Experience Cloud Blog

JULY 7, 2015

Author: Jessica Minasian Recently, I took a trip to the San Francisco Zoo and was pleasantly surprised to not only learn that it features Penguin Island, boosting hundreds of Magellanic penguins, but that it also staffs its very own Penguinologist. (Yes, you read that correctly.) Though I wasn’t able to meet this mystery person, I remained intrigued by the title.

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Adobe Experience Cloud Blog

JULY 6, 2015

Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? In order to implement any type of software, you need the buy-in of key stakeholders, and often these folks reside in the C-suite. The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these execut

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Adobe Experience Cloud Blog

JULY 3, 2015

Author: Phillip Chen How do you run a virtual event that has a whopping 18,000+ people registered? Good question! Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. Unlike their live counterparts, there is a common perception that it is easy to run a virtual event.

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Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.

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Transform Thought Leadership Advertising Advertisers 134

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Sound too good to be true? Sound like this would only happen in an alternate universe? Guess again! With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Autom

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Transform Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

JULY 1, 2015

Author: Sesame Mish Can you say #awkward?! On Monday, author E.L. James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Yikes! Where It All Went Kaput. Sounds tame enough, right?

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PR Thought Leadership Communications Branding 134

Adobe Experience Cloud Blog

JULY 24, 2015

Author: Ellen Gomes Marketing in today’s environment is challenging. Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time.

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Marketing Strategy Thought Leadership Marketing Marketers 133

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Marketing Insider Group

JULY 20, 2015

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year. We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards.

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Content Marketing Marketing Marketers Product 94

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

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Content Marketing Transform eBook Fashion 92

Marketing Insider Group

JULY 6, 2015

Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. He traveled around the country as a young man, and finally joined the army during WWI so he could have U.S. citizenship. Growing up, he wooed my family with stories of his life.

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Energy Entertainment Communications Customer 91

Marketing Insider Group

JULY 1, 2015

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />.

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Promotion Customer Management Branding 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail