Adobe Experience Cloud Blog

APRIL 29, 2014

'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. That means that to stay relevant and effective, marketers need to stay on their toes. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.

Analytics 134

Analytics Thought Leadership Retail Place 134

Marketing Insider Group

APRIL 2, 2014

'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years.

CMO 111

CMO Communications SEO Branding 111

Duct Tape Marketing

APRIL 14, 2014

'5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: mkhmarketing via photopin cc. Living inside the bubble of the social media marketing world, it’s easy to forget that many organizations still don’t know how to reconcile social media into their everyday sales and marketing routine.

Social Media Marketing 78

Social Media Marketing Analytics Marketing Plan Place 78

Adobe Experience Cloud Blog

APRIL 21, 2014

'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

APRIL 22, 2014

'Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. And many of the best marketing organizations also align lead generation teams to different stages of their sales funnel — usually divided into top of funnel, middle of funnel, and bottom of funnel (to learn more about mapping lead generation to your sales funnel, check out our cheat sheet here ).

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Automation Platform Entertainment 134

Adobe Experience Cloud Blog

APRIL 9, 2014

'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” It was a challenge to Mikhail Gorbachev to destroy the Berlin wall and bring the people of Western and Eastern Europe together. Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.

Thought Leadership 134

Thought Leadership Marketing Marketers Advertising 134

Adobe Experience Cloud Blog

APRIL 11, 2014

'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold.

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 3, 2014

'Author: DJ Waldow Everyone has vices. Mine? Ice cream. If I’m being honest with myself, I probably eat ice cream six days a week. What can I say? It’s my vice. My love of frozen, dairy-based desserts also extends to frozen yogurt – especially from Pinkberry. My family and I used to live in San Jose, in close proximity to a Pinkberry shop. My wife and I frequently made “special treat” trips to Pinkberry with our young kids.

Thought Leadership 134

Thought Leadership Email Marketing Education Product 134

Adobe Experience Cloud Blog

APRIL 23, 2014

'Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. But if you’ve ever tried to explain your job to a kindergartener, you know that “marketing-speak” is a very special language, full of mysterious acronyms, random abbreviations, and misunderstood buzzwords.

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 28, 2014

'Author: Carra Manahan Over the past few months we’ve seen visuals become a huge element of the social media space. From Facebook’s acquisition of Instagram to the rapid growth of Snapchat , there’s no denying that visual content is on the rise. Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience.

Real Estate 133

Real Estate Thought Leadership User-Generated Branding 133

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

APRIL 10, 2014

'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. And then to celebrate we hosted a killer party at San Francisco’s super cool Exploratorium, a never-ending maze of tactile exhibits, finger foods, and cocktails.

CMO 132

CMO SEO Thought Leadership B2C 132

Adobe Experience Cloud Blog

APRIL 15, 2014

'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). It’s everywhere ( even on our blog ). In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.

Thought Leadership 131

Thought Leadership Customer Marketing Marketers 131

Adobe Experience Cloud Blog

APRIL 9, 2014

'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), and we’ve had a chance to meet members of the Marketing Nation from all over the world.

User-Generated 131

User-Generated Thought Leadership Fashion Education 131

Adobe Experience Cloud Blog

APRIL 7, 2014

'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. As we prepared for this week, not only did we want to make sure our valued attendees knew where everything was in the Moscone Center, but we also wanted them to know about some of our favorite bars and restaurants in the area.

Thought Leadership 130

Thought Leadership Event Marketing Marketing Marketers 130

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Communications

Adobe Experience Cloud Blog

APRIL 16, 2014

'Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

APRIL 7, 2014

'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit.

Transform 129

Transform Thought Leadership Product Place 129

Adobe Experience Cloud Blog

APRIL 17, 2014

'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

APRIL 7, 2014

'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

Content Marketing 99

Content Marketing Customer CRM Marketing 99

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Marketing Insider Group

APRIL 23, 2014

'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. ( Tweet This ).

Marketing 93

Marketing Marketers Content Marketing Branding 93

Marketing Insider Group

APRIL 30, 2014

'“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.

Promotion 90

Promotion Transform Inbound Marketing Management 90

Marketing Insider Group

APRIL 28, 2014

'Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard.

Place 86

Place Content Marketing Marketing Marketers 86

Marketing Insider Group

APRIL 21, 2014

'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx.

Management 85

Management Product Customer Marketing 85

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

APRIL 25, 2014

'Creating a Strong Online Presence for Marketing Success written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy! . According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too.

Outbound Marketing 76

Outbound Marketing Finance Inbound Marketing Customer loyalty 76

Duct Tape Marketing

APRIL 18, 2014

'The Power of Video Throughout the Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Brad Jefferson – Enjoy! . The business benefits of video for brand discovery, web traffic and customer engagement have been widely documented over the years.

Customer Journey 74

Customer Journey Customer Education Management 74

Duct Tape Marketing

APRIL 15, 2014

'How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there’s a culture of cooperation and integration within sales and marketing depart

Inbound Marketing 70

Inbound Marketing Whitepaper Outbound Marketing Customer Journey 70

Duct Tape Marketing

APRIL 21, 2014

'How to Social Surround Your Customers and Prospects written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: aenimation via photopin cc. While the title of this post could sound a little stalkerish, the fact is you can better serve your customers and attract new ones when you use social media to create a more complete picture of your ideal customer’s world.

Customer 70

Customer CRM Product Marketing 70

Advertiser: ZoomInfo

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Promotion

Duct Tape Marketing

APRIL 29, 2014

'Best Books on Sales and Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I believe books are still one of the greatest values available when it comes to learning new business thinking. There’s certainly a place for courses and videos and workshops, but for about $20 and the time to read, you can gain access to another person’s ideas, systems, processes and tools that may have taken a lifetime of experience to craft.

Transform 69

Transform Entertainment Advertising Advertisers 69

Duct Tape Marketing

APRIL 8, 2014

'Managing the Curve of Expectation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Expectations are almost everything. Meet them and people are mostly happy. Exceed them and they are mostly overjoyed. Fail to meet them and sometimes nothing else matters. The key of course lies in properly setting them in the first place.

Management 68

Management Price Communications Education 68

Duct Tape Marketing

APRIL 11, 2014

'Involve Your Prospect In Their Story to Ignite Inbound Selling written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today is guest post day here at Duct Tape Marketing and today’s guest is from Mike Hanski – Enjoy! . photo credit: flickr. In certain ways, inbound selling is a lot like inbound marketing. At the very least, they have one very important concept in common – content is king.

Inbound Marketing 64

Inbound Marketing Education Social Media Marketing Promotion 64

Duct Tape Marketing

APRIL 1, 2014

'Duct Tape Selling Site and Blog written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve launch a new website and blog to coincide with the launch of my upcoming book Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar. (May 15th). Like many book related sites I feature comments, news and reviews.

Marketing 64

Marketing Marketers 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail