July, 2012

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Killing Time: How to Destroy Your Productivity [Infographic]

Adobe Experience Cloud Blog

by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours. This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales.

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10 Predictions For The Future of Marketing

Marketing Insider Group

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. But as recent studies demonstrate, marketers are being left behind by the digital age and our marketing leaders feel unprepared with how to deal with it all.

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What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)

Duct Tape Marketing

I’m taking some vacation time this week and I’m actually going to stand waste deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.) While I am away, I have a great lineup of guest bloggers filling my shoes. This post is brought to you from Dave Kerpen. Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena.

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The Business Marketers Guide to Instagram [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads

Adobe Experience Cloud Blog

by Jason Miller Dennis Yu is co-founder and CEO of BlitzLocal.com , providing leading edge local search solutions for regional, national and international multi-location and franchised enterprises. Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption.

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Unsubscribe Me You Bully: 4 Common Email Marketing Mistakes that Lead to Unsubscribes

Adobe Experience Cloud Blog

by Ravali Ravulapati When I get unwanted and unsolicited emails from someone I don’t know, the first thing I do is look for the unsubscribe link. Yet, I’m still struggling with the fact that often when I’ve asked to be “unsubscribed,” an email somehow manages to sneak through to my inbox. This is when I start to doubt myself, “wait a minute, I thought I unsubscribed last time, but maybe I didn’t?

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5 Ways to Optimize Email for Mobile Devices

Adobe Experience Cloud Blog

by Dayna Rothman Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2016 over 730 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go.

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. Now you want to roll it out company wide and encourage your employees to participate.

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Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Adobe Experience Cloud Blog

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sec

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Marketing Automation: Four Ways to Cure the Ailments of MOFU

Adobe Experience Cloud Blog

by Kelly Waffle What is MOFU? No, it is not the latest disease that can be treated with a prescription drug with dozens of side effects including death as we see on television all the time! But left untreated MOFU is a serious condition that is proven to make thousands of advanced marketers very sick. MOFU is the M iddle O f the FU nnel stage in a marketer’s lead funnel or revenue cycle.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 Marketing Automation Lessons to Learn from Your Favorite 90s One Hit Wonders

Adobe Experience Cloud Blog

by Dayna Rothman I was driving to work the other day and the song “The Freshman” by the Verve Pipe starting playing on XM radio’s Lithium channel–the Lithium channel being my all-time favorite 90s alternative music station. I immediately got excited and started enthusiastically singing along–even remembering a Verve Pipe and K’s Choice concert my friends took me to see back in New Haven, Connecticut.

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Email and Spam – The Two That Shouldn’t Tango

Adobe Experience Cloud Blog

by Ravali Ravulapati. With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. Businesses are having a tough time grabbing their readers’ attention and retaining interest in their offered product or services. One important aspect of compiling effective and professional marketing emails is making sure that your intended audience actually receives your carefully composed marketing material.

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Building a B2B Marketing Brand Advocate Army

Adobe Experience Cloud Blog

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. The purpose of the program was to reward and celebrate our biggest brand advocates. We’ve now “inducted” 50 customers into the program and it has been an enormous success.

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The Lead-To-Revenue Performance Framework Explained [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Lead-to-revenue management is a set of disciplines that can be strongly supported by marketing automation , but marketers need to focus on process to make L2RM automation initiatives a success. This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and devel

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Go Local: 6 Ways to Get International B2B Marketing Right

Adobe Experience Cloud Blog

by Kieran Flanagan Is your company planning to expand internationally? Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. International Marketing alone is difficult to get right. Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months.

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Content Syndication – Compelling Content, Targeted Leads

Adobe Experience Cloud Blog

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. In B2B marketing , the challenge is making your brand stand out amongst the noise. As a marketer, how do you find the right venue that encourages customer engagement?

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Lead Generation: Less is More in Challenging Economic Times

Adobe Experience Cloud Blog

by Fergus Gloster Everyone in Europe is challenged with today’s economic climate. Companies that have looked to reduce costs over the past few years need to focus more on the top line. But how can you grow revenue without spending more? It’s a paradox. The answer lies in what you are doing already and also in what you are not doing. The vast majority of marketing departments are finding success with lead generation (Good!

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12 Services & Support Features You Need from Your Online Marketing Solution

Adobe Experience Cloud Blog

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing. Before I get started I wanted mention that the smaller the company, the more important services are likely to be.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Steps To Succeed In The Digital Age [Slides]

Marketing Insider Group

OK, I admit it. I am a sucker for a great slideshare presentation. I subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And then I like to review them here. Last week I saw this great presentation from Jeff Bullas (@ JeffBullas ) from the land down under. It’s called “ How to Win in a Digital Economy.” Jeff writes some of the best blog articles on social media marketing, so I knew his slides

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Please Don’t Read This Blog

Marketing Insider Group

Do not read this blog post. Really! In fact, don’t read any blog posts. Blogs are a waste of time. People who write blogs have too much time on their hands, have nothing unique to say and probably do not have a job. You will not learn anything from this blog or anyone else’s blog. So if you read this far, you are wasting your time. Other people have nothing to teach you.

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How to Raise the Energy Level of Your Next Meeting with One Simple Technique

Duct Tape Marketing

I want to share a very simple technique today that I think can add tremendous value. I attended a meeting the other day and before we got down to the business of the agenda the leader asked us each to reflect on one thing in business and one thing personally that we were really excited about. After a moment or two we were asked to share those two items with the group.

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Follow the Logical Path to Marketing Success

Duct Tape Marketing

As I’ve stated countless times marketing is a process of getting people with a need to know, like and trust you. It’s a bit like the traditional Russian Matryoshka nested dolls – you open up one and that leads you the next step and the next step and the next. The key is creating a series of logical steps so that people take small steps along the path rather than asking them to make giant leaps.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Strategy Before Tactics Is the Path to Success

Duct Tape Marketing

Developing strategy before you decide what to do is well-worn business advice. Every consultant worth listening has uttered this notion to a client at some point. The thing is, while many preach it, few actually do it. Landing on a marketing strategy that allows you to clearly demonstrate how you’re different, how you bring value and who, precisely, makes an ideal client for your business is the most important element of marketing.

eBook 62
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65 Key Resources for Running and Growing Your Business

Duct Tape Marketing

For the last several hundred Saturdays I’ve run a blog post post called Weekend Favs. The post consists of three finds I’ve made during the week that I like to share. I always get lots of positive feedback on this feature and consequently get lots of questions from people looking for resources and tools for running and growing their businesses.

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7 Steps to Marketing Success for Consultants and Coaches

Duct Tape Marketing

Over the years I’ve worked with a lot of consultants and coaches teaching them how to market their businesses. I’ve spent twenty-five years learning how to build my marketing consulting and coaching business and even developed a network of independent marketing consultants and taught them how to build their businesses. quinn.anya via Flickr. Many businesses, even those that don’t call what they do consulting or coaching offer consulting in the form of services or information.

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How to Grow Your Business By Sponsoring Existing Tribes

Duct Tape Marketing

There’s a pizza restaurant in my neighborhood that sponsors a weekly bike ride during the summer months. Anyone that wants to go on an easy 13 mile ride or more challenging 20 mile ride just shows up and joins the ride. There is no cost to participate, the rides have a leader and some support for riders and you get 10% off food that night. The support, leadership and organization for the rides is provided by several local bike shops, which also offer quick bike fixes on the spot and 20% off gear

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Remain Human In a Technology Flattened World

Duct Tape Marketing

The way we work, shop, meet and collaborate has changed forever. We now possess the technology that makes the need to meet face to face in the traditional business sense a thing of the past. mhauri via Flickr CC. Equipped with text messaging, instant messaging, video messaging, and a host of web based tools for project and client management and collaboration, it’s possible to create an efficient business run from just about anywhere you can obtain an Internet connection.

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Chasing the Wrong Prospects Is the Basis of All Pricing Problems

Duct Tape Marketing

The problem with casting a wide net and attempting to attract anyone that sort of needs what you do is that sometimes it works. Unhindered by Talent via Flickr. Look through your client roster and tell me about your most troubling clients. The ones that came to you based on price, left and came back for the same reason, beat your staff up and always wanted one more thing.

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How To Use Fifteen Minutes a Day to Create a Culture of Accountability

Duct Tape Marketing

It’s great to have a plan. Even better to charge out and begin to execute the plan. But, to keep your plan alive day in and day out, you’ve got to have a routine that holds everyone accountable for all things big and small. Image joncandy via Flickr. To keep commitment high and reinforce a culture based on your objectives you need to install a systematic approach to meetings that allows people to be heard, get help, pose ideas, participate, learn, grow, move projects forward, and stay connected.

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5 Ways To Get a Greater Return on Content

Duct Tape Marketing

We’re all pumping out lots and lots of educational content these days because we know that’s what we must do in order for the market to find us and trust that we have the answers to their problems. HowardLake via Flickr CC But, now our customers, prospects and even our staff are drowning in information and it has me wondering just how much education is really going on.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.