April, 2009

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Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders

Adobe Experience Cloud Blog

Increasing. marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. Be Found — "According to a. recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were read

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Social Media: Signs your prospects want to hear from you

Adobe Experience Cloud Blog

Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry.   While I am sure there are some cases that this may be true, I have seen time and time again when companies join the conversation late in the game, frustrating customers and missing out on opportuniti

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases.

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Buyer Behavior in a Recession

Adobe Experience Cloud Blog

Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with. About a month ago, I participated in an webinar titled Buyer Behavior in a Recession , presented by Scott Albro, the president and CEO of Tippit. In this seminar, Scott presented some of the findings of their research, Recession Marketing for B2B Vendors , highlighting how the recession is impacting business’ purchasing behavior and what v

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Don’t let Bad Leads Happen to You

Adobe Experience Cloud Blog

Building solid opt-in lists are no easy task.    Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   This takes time, patience, and hard work, and, even when you're doing the right things, and bringing in great leads, sometimes there is pressure for quantity, even if your leads are high quality and meeting your goals

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The Marketing and Sales Handshake

Adobe Experience Cloud Blog

Note from Jon Miller: I'm pleased to welcome our newest contributor to the Modern B2B Marketing blog. Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results.

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Introducing Maria Pergolino aka InboundMarketer

Adobe Experience Cloud Blog

I'm thrilled to welcome Maria Pergolino as another author of the Modern B2B Marketing blog. I first met Maria when her company selected Marketo Lead Management for their marketing automation system, and was immediately impressed with her demand generation expertise. Maria is now an independent contractor working with Marketo, helping out with Marketo's lead generation and lead nurturing programs as well as our social media initiatives.