Adobe Experience Cloud Blog

JANUARY 20, 2016

Author: Divya Dutt If at first you don’t succeed, try, try again. Research has shown that 96% of website visitors are not ready to buy, and that only 2% (on average) convert on the first visit. They land on your site, click around (hopefully), see something they like—and then something draws them away. Opportunity lost? Maybe not. Retargeting , or remarketing , is an online marketing strategy that keeps your brand in front of users who have bounced out of your site.

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Marketing Insider Group

JANUARY 7, 2016

Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this? But, visits alone do not equate to a successful business. To make money, you’ve got to convert at least some of those visitors and turn them into customers. Thankfully, there’s plenty that you can […]. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group.

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Customer Marketing Marketers Content Marketing 89

Rock Content

JANUARY 13, 2016

America has four living generations that marketers may be called upon to address. Each poses its own opportunities and challenges, but this four-part series of infographics is designed to create a point of entry to understand a little more about Millennials , Gen X, Baby Boomers, and Traditionalists. Here’s what marketers need to know about Generation X: Though they once had the reputation of being slackers, Generation X is now technologically savvy and is responsible for founding companies such

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Millennials Marketing Marketers Communications 75

Duct Tape Marketing

JANUARY 5, 2016

People Buy Stories Before They Buy Stuff written by John Jantsch read more at Duct Tape Marketing. I’ve been writing about the use of story in marketing for years. I remember when I first started telling people over a decade ago to make their clients the hero of their stories and to use their personal stories as foundational marketing elements they were dubious at best.

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Entertainment Customer Promotion Product 55

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JANUARY 4, 2016

Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place.

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Adobe Experience Cloud Blog

JANUARY 7, 2016

Author: Chris Gillespie And how does that make you feel?… This ain’t your grandmother’s psychotherapy. Despite all of his cultural preeminence, psychoanalyst Sigmund Freud is now completely outdated and out of favor. Our favorite father of modern psychology has been sidelined, with almost all of his theories disproven by science. So what’s the appeal of Freud and why do we still think of him when it comes to psychology?

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Thought Leadership Price Whitepaper Retail 92

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy.

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Adobe Experience Cloud Blog

JANUARY 26, 2016

Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

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Adobe Experience Cloud Blog

JANUARY 22, 2016

Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. And what better way to talk to someone than over the phone, where chances for misinterpretation are greatly reduced.

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Thought Leadership Marketing Automation Platform Education Customer Journey 91

Adobe Experience Cloud Blog

JANUARY 21, 2016

Author: Lizzy Funk No matter how deeply you gaze into the crystal ball pondering what next year has in store for you, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions.

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Thought Leadership Direct Mail Customer Journey Marketing 91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2016

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition.

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Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

JANUARY 14, 2016

Author: Chris Gillespie They say that those who do not learn from history are doomed to repeat it. How many wheels can your team afford to reinvent? As a student of history, I see the present as just another iteration in the core human struggle to make things better. Whether it’s with a spear-thrower or an iPhone, we’ve been working on improving things for a very long time.

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Adobe Experience Cloud Blog

JANUARY 13, 2016

Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader) understand context—emotion, time and place. For marketers, words are our most powerful tool (followed closely by visuals). There are terms that stick around, whether they offer real value to a sentence (or to the reader) or not.

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Adobe Experience Cloud Blog

JANUARY 12, 2016

Author: Cori Pearce Let’s take it back to the old school–elementary school. Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape.

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Thought Leadership Customer Marketing Marketers 91

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Communications

Adobe Experience Cloud Blog

JANUARY 8, 2016

Author: Mike Tomita Since the news first broke about Disney’s acquisition of Lucasfilm in 2012, there has been a ton of speculation around whether Disney will be able to carry on the Star Wars legacy. Our questions were answered as Disney closed out the year by releasing Star Wars: The Force Awakens globally, and since then, it has been breaking box office records from left to right.

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Thought Leadership Marketing Marketers New Technology 91

Adobe Experience Cloud Blog

JANUARY 5, 2016

Author: Katie Pope There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Recently, on a trip to Monterey, CA, I started craving some fresh seafood. Naturally, I opened up my Yelp! app and searched for “seafood” near Monterey within the “$$” range. Why? First, I wanted to discover restaurants in the area.

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Thought Leadership Education Product Communications 91

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy.

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Management CRM Thought Leadership Marketing Automation Platform 89

Marketing Insider Group

JANUARY 27, 2016

Having a balanced business model is the end all be all for every company. A strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group.

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Content Marketing Customer Marketing Marketers 80

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

JANUARY 27, 2016

There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster. Here are 10 of them: […]. The post 10 Time-Saving Content Marketing Tools to Add to Your Arsenal appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers Branding 75

Marketing Insider Group

JANUARY 8, 2016

Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.… More How to Create a Content Marketing Editorial Calendar.

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Content Marketing Marketing Marketers Marketing Strategy 73

Rock Content

JANUARY 25, 2016

As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. Visually has met these needs for the past four years by pairing brands with top creative talent, and giving them the tools they need to make content creation fast and affordable.

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Content Marketing Transform Marketing Marketers 74

Marketing Insider Group

JANUARY 11, 2016

One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. I like to lead my own content marketing proposals with a few statements. Like these: Imagine you own the website for the generic category searches […]. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 78

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JANUARY 4, 2016

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

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Digital Trends Transform New Technology Digital Marketing 71

Marketing Insider Group

JANUARY 25, 2016

What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […]. The post What’s the Ideal Length for Social Media and Web Content?

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Marketing Marketers Content Marketing 71

Marketing Insider Group

JANUARY 26, 2016

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us. The post Influencer Marketing: 10 Strategies for Getting It Right appeared first on Marketing Insider Group.

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Marketing Insider Group

JANUARY 2, 2016

Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Rock Content

JANUARY 6, 2016

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while. If you’re a marketer who’s set personas on the back burner, here’s the only reason you should need to turn up the heat: Marketers with documented personas are more than twice as likely to exceed their goals: Bottom line, good personas make it easier to understand the needs and buying habits of real customers, they focu

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Rock Content

JANUARY 6, 2016

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. If you’re one the marketers who’s set their personas on the back burner, here’s the only reason you should need to turn up the heat: Marketers with documented personas are more than twice as likely to exceed their goals: Bottom line, good personas make it easier to understand the needs and buying habits of real custo

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CRM Content Marketing Customer Product 61

Marketing Insider Group

JANUARY 26, 2016

SEO has evolved a lot during the past years at a very rapid pace. With search engine algorithms being constantly updated and new benchmarks of what’s considered relevant and what not changing year after year, a number of myths and misconceptions waddle around people’s minds and just won’t go away. Here is a list of […]. The post Common Misconceptions about SEO That Just Won’t Die appeared first on Marketing Insider Group.

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Marketing Insider Group

JANUARY 16, 2016

B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough. The post The Best (And Most Beautiful) B2B Instagram Accounts appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 56

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail