Adobe Experience Cloud Blog

NOVEMBER 29, 2012

by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance.

Content Marketing 134

Content Marketing Marketing Marketers Marketing Strategy 134

Marketing Insider Group

NOVEMBER 1, 2012

When done right, effective marketing will generate a quantifiable “multiplier effect.” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” I believe that the most important words in marketing are “thank you. ” Because when you create great content, your readers will share

Marketing 97

Marketing Marketers Traditional Marketing Promotion 97

Duct Tape Marketing

NOVEMBER 9, 2012

This post originally appeared in my column for American Express OPENForum. photo credit: Joel Bedford via photopin cc As you start preparing for next year, you may wish you had a crystal ball to see what’s in store for your business. Lucky for you, for the past three years at Open Forum , I’ve been suggesting imminent trends that will most impact small businesses in the coming year.

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Energy Health Education Communications 77

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. Over the past few months I have been experimenting with different types of ads, new content, eye catching visuals, and tracking my success using Marketo and Facebook insig

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Inbound Marketing B2C eBook User-Generated 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 28, 2012

by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message.

Law 133

Law eBook Food Health 133

Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority.

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CMO Analytics eBook Communications 133

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? On the face of it, this is not a surprising question. Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”.

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CRM Analytics Marketing Marketers 132

Adobe Experience Cloud Blog

NOVEMBER 8, 2012

by Jason Miller Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. He is the author of the top blog Web Strategist and is an expert on how companies can connect with their consumers using a variety of online tactics. I was lucky enough to be able to catch up with Jeremiah at a recent conference and he took the time to answer some very important questions facing B2B marketing professionals on a daily basis.

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Branding Customer Marketing Marketers 131

Adobe Experience Cloud Blog

NOVEMBER 5, 2012

by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer. As the marketing copyeditor of ResourceNation.com , she touches on a range of topics including online marketing and email marketing. Marketing videos are slowly becoming an integral part of every business’ online marketing strategy.

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Marketing Marketers Place Video Marketing 131

Adobe Experience Cloud Blog

NOVEMBER 30, 2012

by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines. Before branching off to do his own thing, Marcus was Director of Social Media at Salesforce, and was instrumental in helping them develop their ass-kicking social media strategy.

Inbound Marketing 130

Inbound Marketing Branding Marketing Marketers 130

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

NOVEMBER 13, 2012

by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up.

Marketing 129

Marketing Marketers Promotion Product 129

Adobe Experience Cloud Blog

NOVEMBER 9, 2012

by Dayna Rothman We’d like to welcome Rich Gorman as our guest blogger for today. Rich is very experienced in the field of online reputation management techniques. He has created many direct response marketing programs for companies of all shapes and sizes. He leads the team at www.reputationchanger.com. Have you ever conducted a Google search for your own name?

Management 127

Management Energy Branding Product 127

Adobe Experience Cloud Blog

NOVEMBER 7, 2012

by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. By building out a community for your customers, you can show them that you are invested in their success and create a high level engagement for current and future customers.

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Customer Transform Place Product 126

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development. I was fortunate enough to be able to catch up with Jason at a recent conference and he took the time to answer some very important questions facing social marketing professionals on a daily

Education 124

Education eBook Analytics Retail 124

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Communications

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

by Ravali Ravulapati The internet is used for every aspect of life – not only for communication, entertainment and education, but for creating opportunities, brand visibility, and providing targeted messages to prospects. The internet is a resource for information – for anything, and everything. Advertisers knew this trend was coming as more and more people started moving towards the online world.

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Advertisers Advertising Entertainment Traditional Marketing 124

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch po

Communications 122

Communications User-Generated eCommerce Advertisers 122

Adobe Experience Cloud Blog

NOVEMBER 14, 2012

by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. You can check it out at launchpoint.marketo.com and see the 65+ partners which make this the most complete marketing ecosystem available today. But before diving into the details we should discuss 3 important questions. What is an ecosystem?

Marketing Automation Platform 104

Marketing Automation Platform Marketing Marketers Place 104

Marketing Insider Group

NOVEMBER 29, 2012

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. The speaker line-up was one of the best I have ever seen including CEOs Andrew Mason (Groupon), Jeff Weiner (LinkedIn) and Jeffrey Bewkes (Time Warner), AOL Co-founder Steve Case, the Dr.

Advertisers 96

Advertisers Advertising 96

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Marketing Insider Group

NOVEMBER 27, 2012

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done?

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Transform Traditional Marketing Content Marketing Analytics 93

Marketing Insider Group

NOVEMBER 6, 2012

There is one clear sign of a vibrant and growing marketing team: it attracts more of the right people and sheds the rest. In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. Marketing leaders need to look around and determine if they are attracting these leaders of the future or if they are leaving to drive the marketing efforts of your future competitors.

Analytics 91

Analytics Marketing Marketers Digital Marketing 91

Marketing Insider Group

NOVEMBER 8, 2012

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard.

Marketing Strategy 84

Marketing Strategy Inbound Marketing Fashion Marketers 84

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. I will provide a few links to some of my top stories of the year to provide more detail on each point.

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Transform CMO Marketing Marketers 84

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

NOVEMBER 20, 2012

I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. I also think adults and children enjoy the change in the routine that comes with holidays. There’s the parties, great food, the short weeks, family and friends, and, oh did I mention the parties.

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Food 80

Marketing Insider Group

NOVEMBER 8, 2012

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard.

Marketing Strategy 80

Marketing Strategy Inbound Marketing Fashion Marketers 80

Duct Tape Marketing

NOVEMBER 19, 2012

It can be a chore to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you’ve got. photo credit: theunquietlibrary. Below are a handful of tactics that can help visitors find what they are looking for, consume more content and enjoy a more engaged experience overall. 1.

Analytics 74

Analytics Entertainment Advertising Advertisers 74

Duct Tape Marketing

NOVEMBER 5, 2012

Most people view marketing and selling like this. photo credit: tiffany yelitza. You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you. Or. You target a market segment, respond to RFPs and hope they choose your price. Either way, what you’re building is a recipe for low prices and even lower profits.

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Direct Mail Price Market Segmentation Education 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

NOVEMBER 28, 2012

Next week I’ll travel to the Middle East to meet with a large group of SME’s on the verge of unlocking their potential. photo credit: Mukumbura via photopin cc. The entrepreneurial environment in many parts of the world is undergoing dramatic change. Even in cultures that are very government and big business centered, small business is seen as the future of both growth and stability.

Personalized Marketing 71

Personalized Marketing Marketing Strategy Product Customer 71

Duct Tape Marketing

NOVEMBER 27, 2012

This post is sponsored by Viewbix – Easily add apps and calls to action to your video. Content creation must involve strategy. That’s the part that you must understand or its production is little more than a chore. photo credit: markyweiss. For some time now I’ve been preaching the idea of a “total body of work” approach to content for marketing purposes.

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eBook Marketing Strategy SEO Product 71

Duct Tape Marketing

NOVEMBER 30, 2012

A few weeks ago I started a series of posts I’m calling Recover You. The series is focused on practices and habits that I believe lead to a healthier mind, body and spirit, a healthier business and ultimately a healthier economy. You can catch the entire Recover You series here. photo credit: shawnzrossi via photopin cc. I’ll admit that some readers may click over to this post because the title seems so odd.

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Pharmaceutical Place Product Marketing 70

Duct Tape Marketing

NOVEMBER 29, 2012

This post is one in a series of tips for making your small business run better and is sponsored by UPS. UPS is all about logistics — the logistics that makes your business run better and faster. Sustainable growth comes from doing more of what really creates growth and less of what you get pulled into in the name of growth. photo credit: swisscan via photopin cc.

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Logistics Place Management Product 70

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail