Hubspot Marketing

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. You might already have a high-quality camera built into your smartphone, but editing your raw footage and preparing it for publication requires a third-party mobile app.

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Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers.

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Sprout Social

APRIL 24, 2018

As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff.

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Management Marketing Plan Branding Marketing 111

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

APRIL 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group.

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Traackr

APRIL 18, 2018

How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.

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Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the database limit listed in their marketing automation contract.

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Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after swit

Analytics 109

Analytics Branding Influencer Marketing Advertising 109

Content Marketing Institute

APRIL 24, 2018

You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming. But others before you have climbed this mountain. They’ve made it to the summit.

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Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and […].

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Traackr

APRIL 5, 2018

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

Influencer Marketing 91

Influencer Marketing Marketing Marketers 91

Hubspot Marketing

APRIL 9, 2018

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great power comes great responsibility (#spiderman).

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Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. Never a gap, never a hang-up. A boy can dream. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever.

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Health Thought Leadership Marketing Marketers 134

Sprout Social

APRIL 26, 2018

Sitting down with Shweta, you quickly realize that one of her of most impressive qualities is her unique ability to balance highly technical knowledge with thoughtful communication. She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? A good tool that saves you hours of time (and money). OK, maybe that’s just me. I absolutely love online tools that help automate tedious tasks. A good tool gives an amazing ROI while simultaneously improving the output of your work. In this article, I share seven of my favorite content marketing and SEO tools.

Content Marketing 111

Content Marketing Marketing Marketers SEO 111

Marketing Insider Group

APRIL 9, 2018

The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […]. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group.

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Duct Tape Marketing

APRIL 19, 2018

How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mandi Ellefson. Podcast Transcript. My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will lead to greater profitability.

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Hubspot Marketing

APRIL 1, 2018

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Why are these campaigns some of the best ads of all time?

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Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

APRIL 25, 2018

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program , we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? What we found has been truly inspiring—and we know it’s just the beginning.

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CMO Inbound Marketing Health Thought Leadership 134

Zumvu

APRIL 22, 2018

Have you ever desired to integrate Merchant Account Solutions which enables your business to increase sales more quickly than you have imagined? Well, Clover POS system is there to make your success dream come true.

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Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1.

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Whitepaper Content Marketing Thought Leadership Transform 111

Marketing Insider Group

APRIL 2, 2018

The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. Some people […]. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group.

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Marketing Mix Content Marketing Marketing Marketers 111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

APRIL 25, 2018

How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Blumenthal. Podcast Transcript. People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever.

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Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

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Adobe Experience Cloud Blog

APRIL 23, 2018

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest?

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Zumvu

APRIL 23, 2018

This is your chance to enter an industry you’ve always wanted to be in, going into this can enable you to work within an industry you’ve always wanted to be a part of while making money off of it at the same time.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Content Marketing Institute

APRIL 27, 2018

When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Within a few months, I learned how they did it – and how I could replicate the strategy for my clients.

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Promotion Social Media Marketing User-Generated Content Marketing 110

Marketing Insider Group

APRIL 11, 2018

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike […]. The post Why Pantone’s Color of the Year is Perfect for Marketing appeared first on Marketing Insider Group.

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Duct Tape Marketing

APRIL 4, 2018

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joey Coleman. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again , which discusses the 8 phases your customer has the potential to travel through as part of their customer journey and the 6 tools you c

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Customer Customer Journey Marketing Marketers 75

Hubspot Marketing

APRIL 1, 2018

Facebook Cover Photo Size. Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look?

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail