Adobe Experience Cloud Blog

DECEMBER 18, 2012

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer and can be vital to achieving your overall business goals in the New Year.

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Marketing Insider Group

DECEMBER 18, 2012

Most corporate websites serve as platforms for brands to talk about themselves. Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers. What is the content marketing echo chamber? Brand noise. By the brand, about the brand, for the brand, and constantly being reverberated across platforms.

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Content Marketing Marketing Marketers Entertainment 96

Duct Tape Marketing

DECEMBER 31, 2012

Look, it’s the last day of 2012 and you are likely either thinking about what you’re gonna do to make next year better or you’re sick of hearing people talk about what you should do to make next year better. Either way, the notion of resolutions has surely occurred at some level. But, here’s the deal, and we all know this by now, resolutions are a sucker’s game.

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Adobe Experience Cloud Blog

DECEMBER 20, 2012

by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me. We mailed them out and then asked each of them what they think is the best gift idea for a marketer (besides the gift of marketing automation of course).

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CMO Marketing Marketers Place 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

DECEMBER 11, 2012

by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.

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Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

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Adobe Experience Cloud Blog

DECEMBER 5, 2012

by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. When designing a campaign, for example, the tendency is to be broad about what you are going after, but a bigger audience + more targets = less focus.

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Adobe Experience Cloud Blog

DECEMBER 28, 2012

by Heidi Bullock With the current year coming to a close, it is often a time for reflection. Many of us think about what we can do better in the New Year. I for one personally think about how I am going to run more during the week (running in my pjs for 10 minutes in my bedroom is not cutting it), cut out one of my six cups of coffee during the day, and be better about excessive Amazon shopping (even though I have Prime and save on shipping!).

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Shipping Food Content Marketing Marketing 130

Adobe Experience Cloud Blog

DECEMBER 21, 2012

by Shonal Narayan As more and more businesses embark on the social movement, many learn right away that it is quite taxing to achieve the right mix of content, promotion and engagement. Some businesses are great at promotion and content creation, but struggle with initiating conversations with their followers. The problem is that many businesses think their social presence and regular communications are enough to maintain a healthy diet of social engagement.

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Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. Here are five more key takeaways for marketers from my favorite marketing conference of the year. 6.

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Thought Leadership Marketing Marketers New Technology 128

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

DECEMBER 6, 2012

by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work. Unfortunately, the 30 minutes per panel time slot was not enough time to answer all of your great questions. For today’s blog we welcome Ryan McDermott, Director of Business Development at AdRoll , as he answers some pressing questions brought up on his panel: “Online Ads are the Cheese to Your Campaign’s Macaroni” There are observers who say we’

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Adobe Experience Cloud Blog

DECEMBER 26, 2012

by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins. All email marketing follow-ups should be written before the event takes place. Reading the event synopsis, session descriptions, and blog posts will give you a good understanding of the event and help you craft a compelling message that leaves a lasting impression.

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Adobe Experience Cloud Blog

DECEMBER 14, 2012

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation! But for those of you still in the search phase, there are a few things you should consider in addition to the software platform itself. 1.

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Adobe Experience Cloud Blog

DECEMBER 12, 2012

by Dayna Rothman There is always so much going on around the Holidays! Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount.

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Event Marketing Logistics Direct Mail Promotion 122

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Communications

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers.

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Content Marketing Telemarketing Thought Leadership Marketing 93

Marketing Insider Group

DECEMBER 13, 2012

“Data is the new oil.” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data.

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Marketing Insider Group

DECEMBER 11, 2012

The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business.

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Product Customer Marketing Marketers 90

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. Together, over some delicious chicken vindaloo and naan at David’s favorite Indian restaurant, we riffed on the future of marketing.

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CMO Thought Leadership PR Marketing 87

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Marketing Insider Group

DECEMBER 6, 2012

Source: Business Insider. I’m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. After some of the standard content on the rapid rise of mobile internet access, she included a slide covering a Nielsen study on what American kids want for Christmas.

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Manufacturing Marketing Marketers Advertising 84

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative.

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Marketing Marketers Advertising Advertisers 83

Duct Tape Marketing

DECEMBER 21, 2012

As we come to the end of another year I wanted to send a very simple message of thanks. There’s no Holiday Sale, free shipping or act now call to action in today’s post. Today I just want to share the short video above that I hope you find contains some inspiration. I firmly believe that small businesses and entrepreneurs hold some very natural advantages and my message in this video is to urge you to take advantage of your awesomeness.

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Shipping Marketing Marketers Marketing Strategy 78

Duct Tape Marketing

DECEMBER 13, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Ross Kimbarovsky – Enjoy! A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility. Your brand lives in everyday interactions with your customers, the images you share, the messages you post on your website, the content of your marketing mater

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

DECEMBER 10, 2012

When I think about the work I do these days very little of it actually needs to be done on a “real” computer. Writing a post like this, creating a PowerPoint deck or maybe editing a video are things that are still best done by me using lots of computing power and a large screen or two. Just about everything else – managing email, reading blog posts, participating in social media and consuming content in various forms – can be done, sometimes much more conveniently, using a mobi

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Duct Tape Marketing

DECEMBER 11, 2012

Next week my staff and I will hole up for an entire day of planning. We do this quarterly, but once a year, we “really” do this. This is our chance to step away from all of those seemingly meaningless little things and think bigger. It’s our day to say what if and why not. It’s the time to set the course for next year and perhaps realign with the vision for the next three to five years. photo credit: joiseyshowaa via photopin cc.

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Product Marketing Marketers Marketing Strategy 70

Duct Tape Marketing

DECEMBER 28, 2012

Some of my favorite tools and services have gone through some pretty big changes recently – enough so that felt it warranted a post just to point the changes out. The first three, Gmail , Evernote and TweetDeck , are tools I use every day to run my business. The last two, Yelp and Foursquare , are familiar rating and location tools that have morphed a bit to go after the lucrative local search market and deserve a good hard look from local small businesses. 1) User interface changes for Gm

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Duct Tape Marketing

DECEMBER 18, 2012

Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus. photo credit: francistoms via photopin cc. It’s amazing to me that this mentality remains. I realize that there is potential for confusion if sales reps are left “out in the wild” to create their own messages and brand assets, but the downside of restraining this powerful approach is far greater.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

DECEMBER 26, 2012

Marketing podcast with Seth Godin. Few people have captured the post industrial world of work like Seth Godin. Now, you may think of him as a marketer – and he is a brilliant one indeed. I believe, however, his greatest contribution to business is the very clear message about how work has evolved from one of factories and rules to one of making ideas and art.

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Marketing Marketers 69

Duct Tape Marketing

DECEMBER 12, 2012

Marketing podcast with Dan Pink. photo credit: ernestkoe via photopin cc. My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. However, one thing he knew and stated often was that everyone sells for a living he just happened to know that’s what he did.

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Duct Tape Marketing

DECEMBER 20, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Dr. Melody King – Enjoy! photo credit: MoneyBlogNewz. No doubt you’re knee-deep in social media marketing these days, spending a good chunk of time engaging with customers within social networks and creating compelling content that attracts followers. Pat yourself on the back for your hard work – and now, get ready for a social networking exercise you may not have come across before.

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Duct Tape Marketing

DECEMBER 19, 2012

Marketing podcast with Guy Kawasaki. photo credit: Patrick Gage via photopin cc. I asked the question contained in the title of this post in a community I moderate on Google+ ( Consultant Exchange - join us if you are a coach or consultant). Somewhat predictably answers fell into two camps – those with a book said yes it was very helpful and meaningful to their business.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail