Adobe Experience Cloud Blog

APRIL 28, 2016

Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app. Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who c

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Marketing Insider Group

APRIL 11, 2016

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […].

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Rock Content

APRIL 5, 2016

What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan

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Management Finance Communications Content Marketing 58

Duct Tape Marketing

APRIL 26, 2016

Content Is No Longer King written by John Jantsch read more at Duct Tape Marketing. No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content is no longer king – that’s so last decade, but more on that in a bit. I’ve been writing a great deal about growth of late because I’ve become fascinated with the struggle it presents.

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PR Advertising Advertisers SEO 53

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1.

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Social Media Marketing Thought Leadership Marketing Marketers 96

Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

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Branding Thought Leadership Analytics Communications 96

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Independent financial advisors, as well as large institutions, are moving away from commissioned accounts to a fee-based approach. Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts.

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Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 26, 2016

Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?). As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries.

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Marketing Automation Platform Thought Leadership CRM Marketing 91

Adobe Experience Cloud Blog

APRIL 21, 2016

Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. Seasonality is critical for consumer marketing because it’s easier to gauge your buyers’ interests as they express different, seasonal needs during specific times of the year.

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eBook Thought Leadership Shoppers Marketing 91

Adobe Experience Cloud Blog

APRIL 20, 2016

Author: Jim Kowalski My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at the hospital was first-class. But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at

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Thought Leadership Education Health Marketing 91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

APRIL 19, 2016

Author: Sam Harkness Want to close 20 consecutive quarters on plan? Any interest in a 63% win rate? Need another 1,000 registrants for your next webinar? If you haven’t seen Moneyball, you should. Based on Michael Lewis’s book on the Oakland A’s incredible 2002 season, Moneyball is the kind of movie you can watch 15 times, but then still get excited for when it pops up on Netflix.

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Thought Leadership Transform Marketing Marketers 91

Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.

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Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. In my experience working with clients as a Solution Consultant, I see marketing teams do a lot of guesswork when it comes to their campaigns, hoping that their message will be heard.

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Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

APRIL 13, 2016

Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. Why? While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

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Customer Thought Leadership Whitepaper SEO 91

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Communications

Adobe Experience Cloud Blog

APRIL 12, 2016

Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for? They didn’t offer you it to support your binge watching habit. Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer. Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox?

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Thought Leadership User-Generated Marketing Marketers 91

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services.

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Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. And in previous posts I’ve written about how critical it is for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals.

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Thought Leadership Marketing Marketers Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 5, 2016

Author: Mike Burton The cult classic movie, Glengarry Glen Ross paints a harsh reality of the world of sales. At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. And while perhaps exaggerated in its delivery, these two core messages ring true for marketing and sales teams alike.

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Thought Leadership eBook CRM Education 91

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Adobe Experience Cloud Blog

APRIL 1, 2016

Author: Ellen Gomes Great marketers are filled with all kinds of marketing wisdom: keep your database clean, be personal and relevant to engage your audience, adopt the right technology to scale and optimize your efforts, measure your campaigns, and that’s just to name a few. Some are lessons we’ve learned the hard way through trial and error; others are legendary, passed on from one marketer to another over time.

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Thought Leadership Fashion Marketing Marketers 91

Marketing Insider Group

APRIL 3, 2016

How are your followers reacting to your content? Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […]. The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers Marketing Strategy 92

Marketing Insider Group

APRIL 5, 2016

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 7, 2016

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him? Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […]. The post Everything You Need to Know About Content Marketing Automation appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 66

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

APRIL 12, 2016

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]. The post Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

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Content Marketing Marketing Marketers 65

Marketing Insider Group

APRIL 6, 2016

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use […]. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 63

Marketing Insider Group

APRIL 28, 2016

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […].

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Digital Marketing Marketing Marketers 63

Marketing Insider Group

APRIL 8, 2016

Content marketing and lead generation have always gone hand in hand. Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. But guess what? Visitors don’t want to fill out your form to get to your content. Consider the […]. The post Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 62

Advertiser: ZoomInfo

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Promotion

Marketing Insider Group

APRIL 6, 2016

It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. To get their buy-in, you need to show them the ROI of content marketing. But what makes this so hard is because content marketing is a long-term investment with long-term results. Content marketing is […]. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group.

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Content Marketing CMO Marketing Marketers 62

Marketing Insider Group

APRIL 5, 2016

Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. However, that disparate presence is a far cry for […].

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Marketing Marketers Content Marketing 62

Marketing Insider Group

APRIL 17, 2016

You know “Content Marketing” is a huge buzzword in our industry today. But what does it really mean for your business and marketing strategy? We’ve moved beyond asking what content marketing is and why we should do it. Now, leading marketers are figuring out how to be effective with content marketing best practices that drive […]. The post Hey Philly Area: Don’t Miss My Content Marketing Workshop appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers Marketing Strategy 61

Marketing Insider Group

APRIL 13, 2016

Today’s environment calls for marketing to focus on the “end value” in mind. The advertising and marketing industry has a saturation of companies with churn and burn models or providing mediocre strategies but charging client’s huge fee’s. Now more than ever to be successful and get higher quality clients the paradigm has shifted and companies […].

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail