Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little? Some articles say a walk would be healthier, while others extol the virtues of regular running. It can be hard to know where you stand! Content marketing can sometimes feel the same.

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Marketing Insider Group

SEPTEMBER 5, 2016

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that […]. The post Top 100 Content Marketing Influencers and Brands In 2016 appeared first on Marketing Insider Group.

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Sprout Social

SEPTEMBER 12, 2016

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Just like other social media platforms, Instagram has real benefits to its sharing capabilities. Before we get into that, it’s important to know why a Regram is different than a share or Retweet.

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Rock Content

SEPTEMBER 21, 2016

Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Duct Tape Marketing

SEPTEMBER 23, 2016

How to Create a Compelling Six-Second Brand Story? written by Guest Post read more at Duct Tape Marketing. With the proliferation of media and the rapid adoption of digital channels, consumers are bombarded with thousands of brand messages every day. In fact, marketing experts estimate that, on average, people are exposed to over 5,000 advertisements each day, making it harder than ever to gain the customer’s attention.

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Contently B2C

SEPTEMBER 22, 2016

Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Should he keep his Periscope live stream going for his captivated audience, or use his phone to switch over to GE’s Snapchat? Would his signal hold? Should he switch over to his DSLR camera to snap photos for the GE Reports blog?

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Marketing Insider Group

SEPTEMBER 14, 2016

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. According to the 2015 State of Digital & Content Marketing for Law Firms Survey, Am Law 200 firms were creating only […]. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group.

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Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. More than 1.71 billion people visit it on a monthly basis , making it the third most visited website globally. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not

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Rock Content

SEPTEMBER 30, 2016

On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital. Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase.

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Duct Tape Marketing

SEPTEMBER 15, 2016

My Latest Book – SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Today I am thrilled to announce the release of my fifth book! Yep, kind of stealthy with this one, but I believe it’s an extremely important and timely topic. The title of the book is SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Contently B2C

SEPTEMBER 19, 2016

Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most people probably have at least one gaming app on their phone. And “gamification” is a term that’s been used so much in reference to UX design that it’s become blasé. In fact, over the past few years, you could track changes in media by following trends in gaming culture.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Author: Ellen Gomes You’ve probably heard of account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. But whether you’re just starting to evaluate ABM or are a well-trained expert, you still have to drive awareness and engagement with today’s bombarded buyers.

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Marketing Insider Group

SEPTEMBER 27, 2016

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group.

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Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly. Google tweaks its algorithm constantly.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Rock Content

SEPTEMBER 29, 2016

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

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Duct Tape Marketing

SEPTEMBER 29, 2016

5 Visual Storytelling Trends That are Shaping The Future of Communication written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages.

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Contently B2C

SEPTEMBER 15, 2016

By the late ’90s, not everything was awesome at LEGO. After a string of product launches that deviated from its core product, LEGO was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past.

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Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Author: Elaine Ip So much to do, so little time. As San Francisco emerges from its summertime fog into crisp fall days, it’s also getting ready for hundreds of thousands people to descend on it for Dreamforce—a week full of fresh insights, entertainment (hello, afterparty), and tourism (you can fit it in!). If you’re in town for Dreamforce, make sure you make the most out of your time, especially if you’ll be dealing with the crazy commute.

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Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

SEPTEMBER 28, 2016

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.

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Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. But the results you can get from it make your efforts more than worth it. What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationsh

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Rock Content

SEPTEMBER 26, 2016

TL;DR. In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audience and their interests.

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Duct Tape Marketing

SEPTEMBER 22, 2016

YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line written by Guest Post read more at Duct Tape Marketing. photo credit Media MogulsPR.com. Branding. You’re either one of the few businesses doing it right, or you revere it as some mythical marketing tactic that you’ve never quite been able to master. If you fall into the latter category, it’s time to stop procrastinating and hop on the branding bandwagon.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Contently B2C

SEPTEMBER 14, 2016

Eighteen months ago, Barclays UK decided it was time for a change. In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. It was a torturously slow process, especially in a digital arena that values speed. Today, it has cut its creative process down to a mere 72 hours. It was, no pun intended, an amazing turnaround.

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Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. First, let’s talk about data. Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor th

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Marketing Insider Group

SEPTEMBER 15, 2016

Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective.

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Sprout Social

SEPTEMBER 15, 2016

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? It’s a lot like working here full-time: fun, meaningful and collaborative. From day one, engineering interns at Sprout are part of the team. Our internship program is designed to help college students, typically computer science majors, gain experience working in the tech industry, deploying code and exploring where they want their careers to go.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Rock Content

SEPTEMBER 26, 2016

This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time ( the first event was in New York ), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet? Our handpicked panel of content experts include: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital.

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Duct Tape Marketing

SEPTEMBER 13, 2016

The Secret to Success Lies in Your Grip written by John Jantsch read more at Duct Tape Marketing. Anyone who has attended or viewed a major league baseball game has likely witnessed one of the scariest moments a baseball player can experience – the inevitable time in which he loses grip of the bat he is swinging and it flies off, hopefully, safely landing on the turf somewhere.

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Contently B2C

SEPTEMBER 9, 2016

Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. To bid on a Richard Prince piece replicating an Instagram selfie, estimated to be worth between $100,000 and $150,000, you didn’t have to turn up in a blazer or heels, champagne flute in hand, discretely raising an auction paddle. All you had to do was open the Artsy app from your couch, as if searching Amazon for a new tennis racket.

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Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail