Adobe Experience Cloud Blog

JANUARY 31, 2014

'Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. Yes. That’s right — our ninth. Wow, right? The Definitive Guide to Lead Generation was the largest one yet, coming in at 160 pages of (free) information. We cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation.

Thought Leadership 134

Thought Leadership Communications SEO Content Marketing 134

Marketing Insider Group

JANUARY 27, 2014

'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion.

PR 110

PR Promotion Traditional Marketing Advertising 110

Duct Tape Marketing

JANUARY 9, 2014

'The Future of Small Business SEO (Hint: It’s About Content) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Phil Singleton – Enjoy! 2013 was an exciting year for small business Internet marketing. Search engine optimization transformed from a game of link popularity into what it was supposed to be from the beginning: high quality, relevant content from trusted sourc

SEO 76

SEO Transform Health Content Marketing 76

Adobe Experience Cloud Blog

JANUARY 29, 2014

'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance.

Thought Leadership 134

Thought Leadership Inbound Marketing CMO CRM 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JANUARY 28, 2014

'Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

JANUARY 27, 2014

'Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Lead generation, of course! Written and performed by the talented Julie Neumark, “Gotta Get Lead Generation” chronicles a tale that almost any marketer can relate to: your boss (in this case, a sunglasses-wearing mascot) wants you to generate more leads , but you aren’t sure where to start.

Thought Leadership 134

Thought Leadership Inbound Marketing SEO Place 134

Adobe Experience Cloud Blog

JANUARY 22, 2014

'Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Most importantly, if you give their phone numbers (or email addresses) to the sales team, will the sales team actually ask them for a date?

Thought Leadership 134

Thought Leadership Customer Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 17, 2014

'Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”. Of course, there are many reasons to consider implementing a marketing automation solution – it all depends on your company, your unique challenges, and your goals for the future.

Law 134

Law Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

JANUARY 14, 2014

'Author: Kimi Fowler Marketing automation can bring you and your team great power, and as Spider Man’s Uncle Ben once said, “With great power comes great responsibility.” I’m pretty sure he ripped that off from Voltaire, but whatever, stay with me here. Once you’ve got your marketing automation implemented, you need to use your new powers with respect and caution.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 13, 2014

'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past. Think Van Gogh’s self-portraits, the first self-taken Polaroids, and pixelated flip phone photos!

Thought Leadership 134

Thought Leadership Food Communications Marketing 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2014

'Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

Transform 134

Transform Whitepaper Thought Leadership Education 134

Adobe Experience Cloud Blog

JANUARY 8, 2014

'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year.

Real Estate 134

Real Estate Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JANUARY 10, 2014

'Author: Phillip Chen I used to think I would never join Snapchat. Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. But my friends had been telling me to join for months, and three weeks ago, I finally did. So I wondered: why, after months, did I finally adopt the app?

Thought Leadership 134

Thought Leadership Marketing Marketers Product 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

'Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1. Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Advertisement

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Communications

Adobe Experience Cloud Blog

JANUARY 3, 2014

'Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. So what is true customer obsession, and how can organizations embrace it?

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my ma

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Adobe Experience Cloud Blog

JANUARY 7, 2014

'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing. This past Dreamforce, we met with marketing thought leaders from across the country and asked them to fill in the blank for the age-old question: “You know you’re a marketer when…”.

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 16, 2014

'Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for. Marketing advances quickly. It’s crucial for marketers to keep up-to-speed with the latest concepts, technologies and best practice, and a great way to do this is to attend marketing events.

Thought Leadership 134

Thought Leadership Event Marketing Advertising Advertisers 134

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

JANUARY 13, 2014

'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past. Think Van Gogh’s self-portraits, the first self-taken Polaroids, and pixelated flip phone photos!

Thought Leadership 133

Thought Leadership Food Communications Marketing 133

Adobe Experience Cloud Blog

JANUARY 22, 2014

'Author: Ray Carroll Promoting employees from within is a smart practice — especially when it comes to your sales team. At Marketo, our data shows that internal hires to our sales team often ramp faster than outside hires. It makes sense: these hires are already immersed in our culture, understand the benefits of marketing automation , and have a good sense of how to succeed at the next level.

Promotion 133

Promotion Thought Leadership Management Place 133

Adobe Experience Cloud Blog

JANUARY 8, 2014

'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year.

Real Estate 131

Real Estate Thought Leadership eBook Marketing 131

Adobe Experience Cloud Blog

JANUARY 10, 2014

'Author: Phillip Chen I used to think I would never join Snapchat. Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. But my friends had been telling me to join for months, and three weeks ago, I finally did. So I wondered: why, after months, did I finally adopt the app?

Thought Leadership 122

Thought Leadership Marketing Marketers Product 122

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

JANUARY 3, 2014

'Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. So what is true customer obsession, and how can organizations embrace it?

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Adobe Experience Cloud Blog

JANUARY 2, 2014

'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my ma

CRM 119

CRM Thought Leadership User-Generated Analytics 119

Adobe Experience Cloud Blog

JANUARY 7, 2014

'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing. This past Dreamforce, we met with marketing thought leaders from across the country and asked them to fill in the blank for the age-old question: “You know you’re a marketer when…”.

Thought Leadership 114

Thought Leadership Marketing Marketers 114

Adobe Experience Cloud Blog

JANUARY 6, 2014

'Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1. Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest.

CRM 100

CRM Thought Leadership Marketing Marketers 100

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Marketing Insider Group

JANUARY 23, 2014

'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers. They are looking for the latest and greatest technology. They are looking for brands that will develop their skills and help them reach their potential as business professionals.

Market Trends 88

Market Trends Branding Millennials Marketing 88

Marketing Insider Group

JANUARY 7, 2014

'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014.

Logistics 86

Logistics Traditional Marketing Marketing Marketers 86

Marketing Insider Group

JANUARY 29, 2014

'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month. So trust me when I say that we are all looking for an early spring.

Branding 82

Branding Marketing Marketers Promotion 82

Marketing Insider Group

JANUARY 16, 2014

'The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent. And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).

Retail 81

Retail Management Content Marketing Customer 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail