Adobe Experience Cloud Blog
FEBRUARY 26, 2013
by Jason Miller Ever wonder how a word gets into the Merriam-Webster dictionary? It’s one of the most popular questions facing their editors on a daily basis. The answer is quite simple actually: usage. Each day these editors devote several hours to scouring published text in search of new words to mark and record new words along with the appropriate context and insight into use and form.
Marketing Insider Group
FEBRUARY 26, 2013
Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership. Previous topics included Big Data , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
FEBRUARY 7, 2013
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Robert D. Smith – Enjoy! Image Credit: marcello99. After over 30 years in the artist management business, I’ve come to learn something about the difference between successful artists—whether they’re authors, speakers, singers, musicians, etc.—and unsuccessful artists. The successful ones know a little secret that applies to much more than just artists and stage personalities.
Adobe Experience Cloud Blog
FEBRUARY 21, 2013
by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
FEBRUARY 18, 2013
by Jason Miller Let me reiterate; if you see the ad below or any similar ad, run like hell. This is the absolute worst example of a Facebook Marketing Webinar that I have ever seen. I guess I shouldn’t be surprised because just like any other hot trend in business, there are those seeking to take advantage of folks and make a quick buck. I am just a bit surprised that it can happen so easily in the day and age of the self-educating buyer.
Adobe Experience Cloud Blog
FEBRUARY 15, 2013
by Dayna Rothman Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was born. As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. From radio, to television, to the internet and smart phones, marketers have had to become more creative in order to reach their audience through the noise.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 11, 2013
by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. Here are some of the responses I got: RT @ jonmiller : Thought leadership can be in content used for content marketing, but not all content marketing has thought leadership ~ME. — AcquireB2B (@AcquireB2B) February 7, 2013.
Adobe Experience Cloud Blog
FEBRUARY 19, 2013
by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to align your people, process, and technology. And how do you get there? Marketing automation technology can help. In this post, I’ll share some of the basics about this important technology. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation
Adobe Experience Cloud Blog
FEBRUARY 5, 2013
by Jason Miller It’s never going to stop. There are those that still don’t believe that social media is not an effective strategy for B2B marketers and probably never will be convinced. And that’s OK. Those of us who do believe in social will keep pushing the boundaries of modern demand generation best practices while others will just continue to cry out in opposition until the last person listening turns out the light.
Adobe Experience Cloud Blog
FEBRUARY 7, 2013
by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition. I think that sucks, but there is an enormous budget deficit (imagine that) that the USPS needs to close.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
FEBRUARY 12, 2013
by Jon Miller This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook here for free to learn everything you ever wanted to know about marketing automation. Let’s do an exercise. Raise your hand if your company has the ability to send marketing emails. I mean it. Don’t just read along – really, raise your hand.
Adobe Experience Cloud Blog
FEBRUARY 28, 2013
by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. The term then started to decline in usage, reaching a low point in 2007 before slowly rising again. Today its back up near the 2004 peak. What is the history?
Adobe Experience Cloud Blog
FEBRUARY 13, 2013
by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders. I had so many awesome answers from thought leaders, that I wanted to create a blog series that showcased their advice and opinions.
Adobe Experience Cloud Blog
FEBRUARY 20, 2013
by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Who do you need buy-in from and what is the language that each of your executives want to hear? When we were creating our new Definitive Guide to Marketing Automation , I interviewed various thought leaders in the industry and asked them all the key question of “What should you focus on when selling marketing automation to your executive team and wh
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
FEBRUARY 1, 2013
by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. They could access the information they wanted on their own online, anywhere and at any time. And they could delay engaging with selling representatives until they knew as much (or more) than the salesperson did.
Adobe Experience Cloud Blog
FEBRUARY 6, 2013
by Dayna Rothman There is a lot of discussion about buying marketing automation, but we less often we see information about implementation strategies and what to do after go-live. Implementing a marketing automation solution is just the beginning to achieving marketing greatness. So many companies choose a technology and get everyone psyched for huge changes, only to lose steam.
Adobe Experience Cloud Blog
FEBRUARY 25, 2013
by Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation. The core idea of the series is that implementing marketing automation software is only the beginning; you really need to align your people, processes, and technology in order to really be successful. If you haven’t seen the first post, How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop , be sure to give it a read.
Adobe Experience Cloud Blog
FEBRUARY 14, 2013
by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
FEBRUARY 21, 2013
In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing.
Marketing Insider Group
FEBRUARY 5, 2013
In this series, I am trying to uncover insights into the Future of Marketing. To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing. But now I want to continue to bring in ideas from the greatest minds, the thought leaders and the social business innovators in our industry.
Marketing Insider Group
FEBRUARY 12, 2013
In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. And Alan See reiterated that the customer and the content is king.
Marketing Insider Group
FEBRUARY 19, 2013
Our Future of Marketing interview series continues with Steve McKee. Steve is the author of When Growth Stalls , the accompanying blog, Stalled, Stuck or Stale. He is also President of marketing agency McKee Wallwork. You can follow Steve on Facebook , Twitter and LinkedIn. In our last interview, Doug Kessler talked about creating a content culture.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
FEBRUARY 7, 2013
If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. That’s why in this Future of Marketing series, we are looking for the guidance and advice from the best minds in our industry.
Duct Tape Marketing
FEBRUARY 11, 2013
The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process. photo credit: lissalou66 via photopin cc. Selling has always required dexterity, and successful sales professionals have always practiced this, but today’s sales environment demands that a sales professional also develop and practice disciplines more closely aligned with tr
Duct Tape Marketing
FEBRUARY 19, 2013
photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that must exist these days. What I want to address today are the practices, some not always associated with sales jobs, required to excel in the new sales environment.
Duct Tape Marketing
FEBRUARY 15, 2013
About a year and a half ago I warned bloggers and content creators to take author markup and authority and Google+ seriously. Google was making under the hood noise about attaching authority to content published by individuals based on a variety of factors. I advised bloggers to follow Google’s instruction to link their blog posts and about us pages to their Google+ profile in order that Google might start enhancing search results with goodies like profile pictures as below.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
FEBRUARY 26, 2013
So, I’m thinking the title of this post may have brought you here out of curiosity if nothing else, but I assure you the following concept possesses immense opportunity for the creative thinking marketer. photo credit: JanetandPhil via photopin cc. Management consultant and author Peter Drucker famously coined the phrase, “What gets measured gets done.
Duct Tape Marketing
FEBRUARY 25, 2013
Small business owners and entrepreneurs create new stuff everyday. And the feeling that a business, product or service is their “baby” leads to constant fussing over making it good enough, better or perhaps the best. photo credit: atibens via photopin cc. Now, don’t get me wrong, I’m all for putting really good stuff out there, but at some point making it better becomes a game of diminishing returns or even a crutch for the real need – creating a remarkable customer experience.
Duct Tape Marketing
FEBRUARY 28, 2013
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from David Tully– Enjoy! In a blog post after the release of their new “ Graph Search ” application, Facebook encouraged business’s to “continue to invest” in their pages and keep them up to date so as they will show higher up in search results in Facebook’s new feature. What it looks like they are trying is to get a larger slice of the market in regards to customer review sites such as Yelp and other websites like Group
Duct Tape Marketing
FEBRUARY 5, 2013
I’ll admit it; I’ve looked high and low for just the right tool to keep me organized, on task and up to date on all my to-do lists and projects. There are seemingly hundreds of tools and systems that have been created to address this obvious challenge and I’ve tried at least a dozen of them. You’ve got some great ones like GTD , Evernote and Basecamp.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Expert insights. Personalized for you.
134 
Let's personalize your content